---
title: "See how visitors find your event page | Guides Ticket Fairy"
description: "See how many visits your event page receives, where they came from and how many of them reached order confirmation."
canonical: "https://www.ticketfairy.com/fr/guides/see-how-visitors-find-your-event-page"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/fr/guides)
3. See how visitors find your event page

Comprendre les rapports de votre événement

# See how visitors find your event page

When you're choosing where to spend your next marketing budget, you want to know where your event page visitors come from and how many of them go on to order. The Traffic report breaks those visits down by source, conversion, language, device and referring site, and shows how many of them reach the order confirmation page.

Durée:  7 minutes

## Votre page Traffic

- [Views](#step-1)
- [Conversions](#step-2)
- [Languages](#step-3)
- [Devices under Traffic](#step-4)
- [Referrer URL](#step-5)

## Avant de commencer

- You're an owner or an admin on this event, or you have the **Stats** or **Limited Stats** role for it. Each of these roles sees every figure here. If **Traffic** isn't in your event menu, ask an owner or an admin to change your role.
- Your event page has had at least one visit. Every figure here is for visits to this event's own page, never to another event you linked to it.

- ## Views

  Open your event and go to **Traffic**. The chart counts every time someone opens your event page, one bar a day. The table below splits the same days into **Visits**, **Direct Visits**, **Referral Visits** and **Unique Visits**.

  **Remarque:** **Referral Visits** are visits through a buyer's referral link or a promoter link. All other visits, including visits through your tracking links, count as **Direct Visits**. **Unique Visits** counts a visitor once in each hour they were on the page, so a visitor who browses across two hours counts twice. Use **Hourly**, **Daily**, **Weekly** and **Monthly** to change the chart, and the date box to narrow every figure on the tab.

  ![The Views section of the event Traffic report, with direct, referral and unique visits above a chart of visits by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--views.png)    
  *Traffic, Views.*
- ## Conversions

  **Converted** counts visits that reached your order confirmation page, and **Not Converted** shows the rest. The table below gives the same two figures day by day, under **Visitors** and **Conversions**. You can show the chart **Daily**, **Weekly** or **Monthly**.

  **Remarque:** This section shows visits to the order confirmation page, free registrations included, rather than orders. It counts a visitor once an hour in each browser session, so reloading the page straight away still counts once. Coming back in a later hour, switching to another browser or device, or signing in partway through each counts again. Treat the two figures as your event page's hit rate rather than an exact order count.

  ![The Conversions section, with converted and not converted visitors above a chart of conversions by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--conversions.png)    
  *Traffic, Conversions.*
- ## Languages

  The ring and table group visitors by the language set in their browser or phone. **Other** covers visits from devices that didn't share a language. Use the filter above the ring to show only the languages you pick; the table still lists them all.

  **Remarque:** This is the visitor's device language, not the country they are in. Plenty of Spanish-language visits may be a reason to test a Spanish advert, but they don't mean the visitors live in Spain. The ring counts a visitor once per browsing session, so a visitor who comes back next week counts twice.

  ![The Languages section, with the ring of visitors by language and the table of counts beside it](https://www.ticketfairy.com/embeds/posters/marketing-traffic--languages.png)    
  *Traffic, Languages.*
- ## Devices under Traffic

  **Total Visitors** and the five cards beside it name the most common browser, device type, platform, brand and model. Below the cards, five lists show the full breakdown for **Browsers**, **Device Types**, **Platforms**, **Device Brands** and **Device Names**. **Demographics** has a **Devices** report of its own, which covers the people who bought rather than everybody who opened the page. The guide to understanding your event's buyer demographics explains it.

  **Remarque:** All five lists are the same visitors counted five ways, so each one adds up to **Total Visitors**. Visits with no recognized device are excluded. If most of your visitors are on a phone, open your own event page on one before you buy more advertising.

  ![The Devices section, with the top browser, device type, platform, brand and model above the full browser breakdown](https://www.ticketfairy.com/embeds/posters/marketing-traffic--devices.png)    
  *Traffic, Devices.*
- ## Referrer URL

  One row per site that sent you visits, with how many each sent. **N/A** covers visits with no referring site, such as a typed address, an app, or a link inside a message.

  **Remarque:** Facebook, Instagram, Google and Yahoo each get one row under their own name, and every other site gets a row with its own address. **Referrer URL** covers the event's whole run, while **Total by Day** shows the same sites a day at a time.

  ![The Referrer URL section, one row per site that sent visits to the event page](https://www.ticketfairy.com/embeds/posters/marketing-traffic--referrer-url.png)    
  *Traffic, Referrer URL.*

## Ou faites-le faire pour vous

Fai, votre coéquipière IA, peut vérifier les ventes, mettre à jour votre événement ou modifier un billet à votre demande.

Ask Fai for a date range. She applies it to every traffic result except the referrer list, which always covers the event's full run.

### Dans votre tableau de bord, avec Fai

```
Where did the traffic for this event come from, and how many times was the order confirmation page reached
```

### Depuis votre propre assistant, via MCP

Connectez votre assistant à [notre serveur MCP](https://www.ticketfairy.com/mcp-server) et demandez-lui :

Conservez `--read-only` dans votre configuration MCP. Cette tâche ne fait que lire des données, votre assistant n’a donc pas besoin d’outils qui effectuent des changements.

```
Find my event by name, then show its visits by day and the referring sites that sent the most visits
```

## Depuis votre terminal

Installez la CLI depuis [notre page CLI](https://www.ticketfairy.com/cli), connectez-vous avec `ticketfairy auth login`, puis choisissez la marque sur laquelle vous travaillez avec `ticketfairy brand use <BRAND_ID>`. `ticketfairy brand list` et `ticketfairy event list` affichent les identifiants utilisés par les autres commandes.

You need an owner, admin, **Stats** or **Limited Stats** role. Use the commands below for visits and referrers. Review **Devices** and **Visitor Locations** in the dashboard, where those tabs count page visitors.

### Visits, unique visits and conversions

```
ticketfairy event stats <EVENT_ID> --metric traffic
```

### The sites that sent you visits, a day at a time

```
ticketfairy event stats <EVENT_ID> --metric referrer-by-day
```

## Questions que vous pourriez avoir

**What does the Visitor Locations tab show?**

 A map of the towns your visitors opened the page from, with the top cities, regions and countries beside it. The place comes from the visitor's internet connection, so it is where they were rather than where they live, and the map drops the visits we cannot place.

**Why are all my traffic figures zero?**

 Your event page has not had a visit yet, or you are viewing **Pre-Registration Traffic** for an event with no pre-registrations. Choose **Overall Traffic** to return to the public event page.

**What is the difference between visits and unique visits?**

 **Visits** counts every time someone opens your event page, including the same person coming back. **Unique Visits** counts each visitor once in each hour they were on the page, so a visitor who browses across two hours counts twice.

**Do these figures cover the other events I linked to this one?**

 No. Every figure here is for visits to this event's own page and nothing else, which is why it can differ from your **Influencers** figures, where the report counts linked events together.

**Do my own team's visits count?**

 Yes. **Visits** counts every time someone opens your public event page, including your own team, so a week of checking your page pushes the figure up on a quiet event. The report doesn't take those visits out.

**Which times are these figures in?**

 These figures, and the days the chart groups and labels them by, are in your event's own timezone, not yours. Choose the date range you want to compare and the charts update to that period.

**Why don't the tabs add up to the same total?**

 They count different things on purpose. Views counts every time someone opens the page, while Locations and Devices count only the visits we could place or identify a device for. Languages and Conversions count each visitor once a session or once an hour.

**What does the Pre-Registration Traffic switch do?**

 It switches every figure in the report to visits to your event's pre-registration page instead of the event page. Choose **Overall Traffic** to switch back to the public event page.

**Can I get this out into a spreadsheet?**

 Select **Copy table** above any table to copy it, ready to paste into a spreadsheet. Ask Fai for the figures behind the charts and device tiles.

**Why does it say "We don't have enough data for your event"?**

 For events with traffic before 22 April 2022, conversion totals for those early dates are incomplete. The other figures still load.

**Why doesn't a day in Visitor Locations match the cities under it?**

 The day row and the lists beneath it count different things, so they do not add up to each other. Take your city, region and country figures from **Total by Location**, which counts each visitor once.

**Why is a site I know sent people missing from Referrer URL?**

 Some apps, including messaging apps, open your page without saying which site the visitor came from, so **N/A** includes those visits. Only a buyer's referral link or a promoter's link counts as a referral visit on **Views**; everything else, your own tracking links included, counts as a direct visit. To see the visits and tickets each of your tagged links brought, select **Campaigns** on **Traffic**.

## Vous avez encore une question ?

Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même.

   [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Guides associés

- [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/sales-reports)
- [Understand your event's referral results](https://www.ticketfairy.com/fr/guides/read-your-referral-results)
- [Comprendre qui achète des billets pour ton événement](https://www.ticketfairy.com/fr/guides/read-your-audience-demographics)
- [See which sources and campaigns sell your tickets](https://www.ticketfairy.com/fr/guides/see-which-sources-and-campaigns-sell-your-tickets)
- [See which devices your ticket buyers order on](https://www.ticketfairy.com/fr/guides/see-which-devices-your-ticket-buyers-order-on)
- [Voir comment évoluent vos ventes de billets](https://www.ticketfairy.com/fr/guides/check-your-sales)
- [Track which promotion sells your tickets](https://www.ticketfairy.com/fr/guides/track-which-promotion-sold-your-tickets)
- [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides)

## Faites-le sur votre propre événement

Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial.

  [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo)

## Vendez des billets avec Ticket Fairy

Commencez gratuitement avec des événements illimités et sans frais mensuels, puis choisissez une formule payante quand vous avez besoin de plus.

- Montez votre événement en quelques minutes
- Les événements gratuits sont gratuits
- Fai, votre coéquipière IA, est intégrée

 [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Voyez-le lors d'un appel

Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement.

 [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/sales-reports)

### Des conseils pour vendre plus de billets

Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication.

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