---
title: "See where your event audiences are strongest | Guides Ticket Fairy"
description: "Compare where ticket buyers are based across all your events, or focus on a series, venue, city, country or any events you choose."
canonical: "https://www.ticketfairy.com/fr/guides/see-where-your-event-audiences-are-strongest"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/fr/guides)
3. See where your event audiences are strongest

Comprendre les rapports de votre événement

# See where your event audiences are strongest

If you're a touring promoter or run several events under one brand, you want to know where your ticket buyers are before you plan where to advertise or tour next. The brand Geographics report shows which cities and countries your buyers order from, using the billing address on each order, across all your events, one series, one venue, one city or the events you choose.

Durée:  8 minutes

## Votre page Geographics

- [Start with the whole brand](#step-1)
- [Choose the events the report should cover](#step-2)
- [Compare a hand-picked set of events](#step-3)
- [Find buyers for events taking place in one location](#step-4)

## Avant de commencer

- You have an owner, admin or **Stats** role for the brand.
- You have at least one completed buyer order for an event under this brand. An order with no country still counts in the total, but it doesn't appear under any named place.

- ## Start with the whole brand

  Open your brand and go to **Geographics**. **Show buyers for** starts at **All events**, so the first report combines buyer orders from every event under the brand. The four figures at the top show the number of orders, how many named countries appear in buyers' billing addresses, the leading country and the leading city. The chart ranks up to six countries by orders; each percentage is that country's share of the orders with a billing country. The three tables rank countries, regions and cities.

  **Remarque:** The places shown come from the billing address on each order, not the event venue or the buyer's location at checkout. **Orders** counts purchases; **Tickets** counts tickets bought for the events in this report. Orders without a country remain in the total and appear as **Orders with no location on record**.

  ![The brand Geographics page for all events, with order totals, a country chart and the country, region and city tables](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--all-events.png)    
  *Brand, Geographics, All events.*
- ## Choose the events the report should cover

  Open **Show buyers for** and choose one of six options: **All events**, **An event series**, **Specific events**, **One venue**, **Events in a city** or **Events in a country**. After you choose an option, use the second field to choose the series, events, venue, city or country. A series includes every event assigned to it. A venue includes every event for this brand at that venue, and you find it by entering the venue name in its field.

  **Remarque:** These choices are alternatives. Choosing **Events in a city** replaces **Specific events**; it does not add a city filter to the events you chose. Use **Specific events** when you need one hand-picked set.

  ![The Show buyers for menu with all six Geographics report choices](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--scope-options.png)    
  *Geographics, Show buyers for.*
- ## Compare a hand-picked set of events

  Choose **Specific events**, then search for and select up to 500 events. The field keeps every event you chose visible, and the subtitle above the chart changes to **Across the events you chose**. Use this for a launch weekend, two editions of the same show or any group that is not already an event series.

  **Remarque:** The report adds the chosen events together. It does not place them side by side, so choose one event at a time if you want to compare their figures.

  ![The Geographics report for two selected events, with both event names and the filtered buyer-location results](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--specific-events.png)    
  *Geographics, Specific events.*
- ## Find buyers for events taking place in one location

  Choose **Events in a city** or **Events in a country**, then select the place where the events take place. The chart and tables still show where those events' buyers are based. In the example, choosing Manchester includes events at Manchester venues. The table may still list Manchester, London and Dublin because those are the places recorded for their buyers.

  **Remarque:** Online events without a venue are not included when you choose a host city or host country. They still belong to **All events** and can be included under **Specific events**. A city is paired with its country, so two cities with the same name remain separate choices.

  ![The Geographics report for events taking place in Manchester, showing buyer countries, regions and cities](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--events-in-a-city.png)    
  *Geographics, Events in a city.*

## Ou faites-le faire pour vous

Fai, votre coéquipière IA, peut vérifier les ventes, mettre à jour votre événement ou modifier un billet à votre demande.

Ask Fai to compare where buyers are based across the brand or for any group of events you can choose on the Geographics page. She can find the matching series, venue, host city or host country before reading the report.

### Dans votre tableau de bord, avec Fai

```
Where are the buyers for our Manchester events based, compare orders and tickets in the leading cities, and tell me which places are strong enough for a local campaign
```

## Questions que vous pourriez avoir

**Does an Events in a city filter show buyers who live in that city?**

 No. It first chooses events taking place in that city, using each event's venue. The country, region and city results then show the billing addresses of buyers for those events.

**Why is the Tickets number higher than Orders?**

 One order can contain several tickets from the events included in the report. Each purchase appears once under Orders in its billing location. The **Tickets** figure counts only the tickets from those events.

**Why do the named countries add up to fewer orders than the total?**

 Some orders have no billing country. They remain in the Orders total and under **Orders with no location on record**, but cannot appear under a country, region or city.

**Which orders are included?**

 The report includes customer purchases after payment, including orders with tickets listed for resale or partway through a resale. When a resale completes, the original buyer's order no longer counts. The report leaves out deleted or refunded orders, and tickets your team issued rather than a buyer bought.

**Can I combine a venue with a city or country?**

 No. The six choices under **Show buyers for** replace one another. Choose **Specific events** and select all the events you need when no single series, venue, city or country describes the group.

**Can I see each buyer on a map?**

 The brand report is a ranked summary across events, not an order-by-order map. Open one event and use its **Geographics** page when you need that event's map and its billing-address or purchase-location views.

**Can Fai answer the same questions for a chosen group of events?**

 Yes. Ask in ordinary language. Fai can find the matching series, venue, event host city or event host country, then compare buyer countries, regions and cities from billing addresses for those events. For a hand-picked set, name the events you want included.

## Vous avez encore une question ?

Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même.

   [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Guides associés

- [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/audience-insights)
- [Comprendre qui achète des billets pour ton événement](https://www.ticketfairy.com/fr/guides/read-your-audience-demographics)
- [Understand your event's referral results](https://www.ticketfairy.com/fr/guides/read-your-referral-results)
- [See how visitors find your event page](https://www.ticketfairy.com/fr/guides/see-how-visitors-find-your-event-page)
- [Voir comment évoluent vos ventes de billets](https://www.ticketfairy.com/fr/guides/check-your-sales)
- [Track which promotion sells your tickets](https://www.ticketfairy.com/fr/guides/track-which-promotion-sold-your-tickets)
- [See which devices your ticket buyers order on](https://www.ticketfairy.com/fr/guides/see-which-devices-your-ticket-buyers-order-on)
- [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides)

## Faites-le sur votre propre événement

Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial.

  [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo)

## Vendez des billets avec Ticket Fairy

Commencez gratuitement avec des événements illimités et sans frais mensuels, puis choisissez une formule payante quand vous avez besoin de plus.

- Montez votre événement en quelques minutes
- Les événements gratuits sont gratuits
- Fai, votre coéquipière IA, est intégrée

 [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Voyez-le lors d'un appel

Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement.

 [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/audience-insights)

### Des conseils pour vendre plus de billets

Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication.

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