# How do you sell more tickets without spending more on ads? | Guides Ticket Fairy 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/fr/guides) 3. How do you sell more tickets without spending more on ads? Résolvez vos problèmes de billetterie # How do you sell more tickets without spending more on ads? A past buyer, a promoter with a link of their own and a visitor who reached checkout and stopped all cost less to reach than a new audience. Promoters and venue teams can go back to them for more sales without a bigger ad budget. The sales report names the promoter, link or reward behind each sale, so you can see what each one cost and what it brought in. Reward the buyers who bring friends, give each promoter their own link so you can see what they sold, and go back to the people who reached checkout and stopped. You pay a reward on a sale rather than on a click. Pour: Bringing your cost per ticket down Durée: 7 minutes Start with the people who already bought. Every buyer gets their own referral link, and a buyer who brings enough friends earns part of their own ticket price back. You pay on sales, never on clicks, and the most one referrer can earn is the price of the ticket they bought. Then make every promoter measurable. Each gets a link of their own, and the sales report shows what each link brought in, so you pay the ones who sell and stop guessing about the ones who do not. Then go back for the ones you nearly had: the abandoned checkouts, the waiting list and the people who came to a previous event. Those lists cost nothing to reach and convert better than a cold audience, which is what actually moves your cost per ticket. ## Comment Ticket Fairy vous aide - ### [Buyers who bring friends](https://www.ticketfairy.com/fr/guides/reward-buyers-for-referrals) Your buyers each get their own link, and a buyer who brings enough friends earns part of their own ticket price back. You pay on sales, never on clicks. - ### [Promoters you can measure](https://www.ticketfairy.com/fr/guides/see-which-team-members-sell-your-tickets) Every promoter gets their own link, and the report names the tickets and the money each one brought in. - ### [A link for every campaign](https://www.ticketfairy.com/fr/guides/track-which-promotion-sold-your-tickets) Tracking links tell you which post, email or partner produced each sale, so you can put your budget where the sales came from. - ### [The checkouts that stopped](https://www.ticketfairy.com/fr/guides/recover-abandoned-carts) People who reached checkout and did not finish are already interested. Bring them back rather than buying a new audience. - ### [The people who missed out](https://www.ticketfairy.com/fr/guides/run-a-waiting-list) A waiting list turns a sold-out page into a list of buyers for your next release, at no cost. - ### [Everyone who came before](https://www.ticketfairy.com/fr/guides/email-your-buyers) Your past buyers are the cheapest audience you have, and you can message them straight from the dashboard. ## Le configurer - [Pay your buyers for the friends they bring](#step-1) - [See which of them actually sold](#step-2) - [Give each campaign its own link](#step-3) - [Pay promoters on what they sold](#step-4) - [Go back for the ones who nearly bought](#step-5) ## Avant de commencer - You're an owner or an admin on the event. - You know what a ticket sale is worth to you. The most one referrer can earn is the price of their own ticket, so your top cost per referrer is a number you already know. 1. ## Pay your buyers for the friends they bring Open your event, select **Tickets**, then **Settings**, and set the three tiers under **Rewards System**: how many referred sales each tier needs, and the share of the buyer's own ticket price it returns. **Remarque:** A new event starts at 10% after 2 referred sales, 30% after 5 and 100% after 8. Set the terms before you sell your first ticket, because the terms buyers saw when they bought stay fixed after that. ![The Rewards System card in Ticket Settings, with three referral reward tiers and the buyer offer turned on](https://www.ticketfairy.com/embeds/posters/marketing-tickets--referral-rewards-settings.png) Tickets, Settings, Rewards System. 2. ## See which of them actually sold Open **Influencers** after the first week and read **Tickets referred by customers**. **Remarque:** A handful of buyers usually bring most of the referred sales. Those are the people to give something extra to next time. ![The Tickets referred by customers table, with each buyer's clicks, referred ticket sales, revenue and reward](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-leaderboard.png) Influencers, Tickets referred by customers. 3. ## Give each campaign its own link Open **Tracking Links** and select **Create Tracking Link** for every post, email and partner you spend on. **Remarque:** A link per source is what lets the sales report say which one produced each ticket. ![The tracking links of an event, with the sales each one produced](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png) Tracking Links. 4. ## Pay promoters on what they sold Open **Performance** and select **Sales by Promoter** before you settle up. **Remarque:** It names the tickets and the money behind each promoter, so the conversation about who sold what is a report rather than an argument. ![Sales by promoter for an event, with tickets and revenue for each](https://www.ticketfairy.com/embeds/posters/marketing-promoter-sales--sales-by-promoter.png) Performance, Sales by Promoter. 5. ## Go back for the ones who nearly bought Message your abandoned checkouts, your waiting list and your past buyers. **Remarque:** The people on these three lists cost nothing to reach and already want to come, which is where most of the saving is. ## Essayez ces étapes sur votre propre événement Créez un compte gratuit, montez votre événement et suivez les étapes ci-dessus dans votre propre tableau de bord. Cela prend quelques minutes et vous n'avez pas besoin de réserver un appel commercial. Votre adresse e-mail [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) Pas de frais d'installation. Pas d'abonnement mensuel obligatoire. Pas de carte bancaire requise. ## Ou faites-le faire pour vous Fai, the assistant inside your dashboard, reads which promotion sold what and drafts the message you send to bring people back. Setting the rewards up is yours to do on the page. ### Dans votre tableau de bord, avec Fai For \, which promoters and referral links sold the most, and what did each one cost us per ticket? ### Depuis votre propre assistant, via MCP Connectez votre assistant à [notre serveur MCP](https://www.ticketfairy.com/mcp-server) et demandez-lui : Conservez `--read-only` dans votre configuration MCP. Cette tâche ne fait que lire des données, votre assistant n’a donc pas besoin d’outils qui effectuent des changements. Find my event \ and show its sales by promoter ## Laissez Fai le faire pour vous Fai travaille dans votre tableau de bord Ticket Fairy. Créez votre compte, ouvrez Fai et collez la consigne ci-dessus. [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) Pas de frais d'installation. Pas d'abonnement mensuel obligatoire. Pas de carte bancaire requise. ## Questions que vous pourriez avoir What does a referral reward actually cost me?: Part of the referrer's own ticket price, once they have brought enough friends to reach a tier, and nothing otherwise. A referral link that brings in no sale costs you nothing, which is the difference from advertising. How do I know a promoter really sold those tickets?: Each promoter has their own link and the sales are attributed to it. The report shows the tickets and the money, so payment follows evidence rather than a claim. Is any of this worth it for a small event?: Referral rewards and tracking links take minutes and cost nothing until they bring in a sale, so they suit a 200-capacity room as well as a festival. Can I still run ads alongside this?: Yes, and you should measure them the same way. Connect your pixels and give each campaign a tracking link, and the two sit in the same report. Where do I see whether my cost per ticket is falling?: The sales reports name what each promotion produced. Compare what each source cost against the tickets beside it, and ask Fai to draw the comparison if you want it as a chart. ## Vous avez encore une question ? Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même. [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) Pas de frais d'installation. Pas d'abonnement mensuel obligatoire. Pas de carte bancaire requise. ## Guides associés - [D’autres façons d’utiliser Ticket Fairy](https://www.ticketfairy.com/fr/event-ticketing/features) - [Récompensez les acheteurs qui amènent leurs amis à votre événement](https://www.ticketfairy.com/fr/guides/reward-buyers-for-referrals) - [Track which promotion sells your tickets](https://www.ticketfairy.com/fr/guides/track-which-promotion-sold-your-tickets) - [Win back buyers who left checkout](https://www.ticketfairy.com/fr/guides/recover-abandoned-carts) - [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/fr/guides/social-ticketing-and-referral-rewards) - [Inviter des promoteurs dans votre collectif pour qu’ils puissent vendre des billets pour vos événements](https://www.ticketfairy.com/fr/guides/invite-people-to-your-collective) - [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/fr/guides/keep-a-high-demand-on-sale-running-smoothly) - [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/fr/guides/run-many-events-on-one-platform) - [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/fr/guides/compare-ticketing-platforms) - [How do you answer a ticket sales question no report covers?](https://www.ticketfairy.com/fr/guides/answer-custom-ticket-sales-questions) - [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/fr/guides/ticketing-platform-marketing-tools) - [How do you manage accreditation and backstage passes for your event?](https://www.ticketfairy.com/fr/guides/manage-event-accreditation) - [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/fr/guides/manage-tickets-for-a-multi-day-event) - [How do you set up a payment plan so buyers pay for tickets in instalments?](https://www.ticketfairy.com/fr/guides/let-buyers-pay-for-tickets-in-instalments) - [Vendre des billets directement depuis votre propre site web](https://www.ticketfairy.com/fr/guides/sell-tickets-on-your-own-website) - [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/fr/guides/add-ticket-buyers-to-your-email-list) - [How can fan club members get presale access?](https://www.ticketfairy.com/fr/guides/give-fan-club-members-presale-access) - [What can you find out about the people who buy your tickets?](https://www.ticketfairy.com/fr/guides/what-you-can-learn-about-your-ticket-buyers) - [How do you run a guest list for your event without a spreadsheet?](https://www.ticketfairy.com/fr/guides/run-a-guest-list-without-a-spreadsheet) - [Can you hold and spend your ticket money without a separate bank?](https://www.ticketfairy.com/fr/guides/hold-and-spend-your-ticket-money-in-one-place) - [Can you run a festival's marketing and production from one dashboard?](https://www.ticketfairy.com/fr/guides/run-a-festival-from-one-dashboard) - [How do you keep touts and bots off your tickets?](https://www.ticketfairy.com/fr/guides/keep-touts-off-your-tickets) - [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides) ## Faites-le sur votre propre événement Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial. [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) ## Vendez des billets avec Ticket Fairy Tout ce qui figure dans ces guides est dans votre tableau de bord dès le jour de votre inscription. - Montez votre événement en quelques minutes - Les événements gratuits sont gratuits - Fai, votre copilote, est intégrée [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) Pas de frais d'installation. Pas d'abonnement mensuel obligatoire. Pas de carte bancaire requise. ## Voyez-le lors d'un appel Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement. [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utiliser Ticket Fairy](https://www.ticketfairy.com/fr/event-ticketing/features) ### Des conseils pour vendre plus de billets Des conseils pratiques d'organisateurs qui affichent complet, et chaque nouveau guide dès sa publication. Nous respectons votre vie privée. Désabonnement à tout moment.