Faire la publicité de votre événement
Track ticket sales with your Google Ads pixel
Add your Google Ads pixel once at brand level to see which campaigns led to ticket sales.
- Pour
- Running campaigns in Google Ads
- Durée
- 5 minutes
Ce dont vous avez besoin avant de commencer
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have the complete Google Ads tracking snippet.
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Copy your Google Ads pixel code
In Google Ads, open the conversion action for a completed ticket sale. Copy both the Google tag and its event snippet, including the send_to value that starts with AW-, and paste them together.
The event snippet identifies the purchase conversion action. A base Google tag on its own can measure visits but cannot assign a ticket sale to that action.
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Import it in your brand settings
Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select Import Pixel.
Brand settings, Integrations, Import Tracking Pixel. -
Check it appears under Google Ads
Open the Google Ads tab. It shows the imported ID and the tracking calls Ticket Fairy sends.
You can import more than one, so an agency running two Google Ads accounts against the same event can add both.
Brand settings, Integrations, Tracking pixels. -
Confirm Google Ads receives a sale
Buy a ticket on your own event, or use a test order. Look for the purchase event in Google Ads.
Tracking is working when Google Ads shows the purchase with the completed order value.
Ou faites-le faire pour vous
Fai can add this pixel after asking you to approve the change when you give it the complete snippet from Google Ads. You can also add it in the dashboard.
Dans votre tableau de bord, avec Fai
Add a Google Ads tracking pixel to this brand using this complete snippet: <paste the snippet>
Questions que vous pourriez avoir
- How do I add a Google Ads pixel to my event page?
- Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select Import Pixel. The Google Ads pixel then measures every event page and checkout under that brand, so you add it only once.
- Which Google Ads events does Ticket Fairy fire?
- Your Google tag runs gtag('config', 'AW-ID') when it loads. Ticket Fairy sends ViewContent with view_item when someone opens your event, InitiateCheckout with begin_checkout when they start buying, and Purchase when the sale completes. The conversion action receives the order value, currency and transaction ID, while the companion Google Analytics purchase includes the ticket items.
- Can I enter only the pixel ID?
- Use the complete snippet. It keeps the provider settings the ID alone does not carry, such as the conversion action or region, so Ticket Fairy can send each sale to the right destination.
- Will my Google Ads pixel fire if buyers check out on my own website?
- Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Google Ads records a sale on your own site the same way.
Où aller ensuite
Faites-le sur votre propre événement
Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial.