---
title: "Track ticket sales with your Google Ads pixel | Guides Ticket Fairy"
description: "Add your Google Ads pixel once for your brand, and see which campaigns sold tickets."
canonical: "https://www.ticketfairy.com/fr/guides/set-up-a-google-ads-pixel"
---

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2. [Guides](https://www.ticketfairy.com/fr/guides)
3. Track ticket sales with your Google Ads pixel

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# Track ticket sales with your Google Ads pixel

If you buy Google Ads for an event, you can see the clicks without seeing the ticket sales. Once you add one Google Ads pixel to your brand, Google Ads records page views, checkout starts and completed sales for every event under it.

Durée:  5 minutes

- [Copy your Google Ads pixel code](#step-1)
- [Import it in your brand settings](#step-2)
- [Check it appears under Google Ads](#step-3)
- [Confirm Google Ads receives a sale](#step-4)

## Avant de commencer

- You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access.
- You have the complete Google Ads tracking snippet.

1. ## Copy your Google Ads pixel code

   In Google Ads, open the conversion action for a completed ticket sale. Copy both the Google tag and its event snippet, including the send\_to value that starts with AW-, and paste them together.

   **Remarque:** The event snippet identifies the purchase conversion action. A base Google tag on its own can measure visits but cannot assign a ticket sale to that action.
2. ## Import it in your brand settings

   Open **Network Conversion Tracking Pixels** and select **Import Tracking Pixel**. Under **Paste the complete pixel code from any advertising platform:**, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select **Import Pixel**.

   ![The Import Tracking Pixel dialog after it detects Google Ads and its pixel ID](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import-google-ads.png)    
   *Brand settings, Integrations, Import Tracking Pixel.*
3. ## Check it appears under Google Ads

   Open the **Google Ads** tab. It shows the imported ID and the events Ticket Fairy reports to Google Ads.

   **Remarque:** You can import more than one. If you advertise the same event from two Google Ads accounts, you can import both pixels.

   ![The Google Ads tab of Network Conversion Tracking Pixels, showing the pixel ID and the events Ticket Fairy reports to Google Ads](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-google-ads.png)    
   *Brand settings, Integrations, Tracking pixels.*
4. ## Confirm Google Ads receives a sale

   Buy a ticket on your own event, or use a test order. The purchase event then appears in Google Ads.

   **Remarque:** Tracking is working when Google Ads shows the purchase with the completed order value.

## Ou faites-le faire pour vous

Fai, votre coéquipière IA, peut vérifier les ventes, mettre à jour votre événement ou modifier un billet à votre demande.

Give Fai the complete snippet from Google Ads, and she can add the pixel after asking you to approve the change. You can also add it in the dashboard.

### Dans votre tableau de bord, avec Fai

```
Add a Google Ads tracking pixel to this brand using this complete snippet: <paste the snippet>
```

## Questions que vous pourriez avoir

**How do I add a Google Ads pixel to my event page?**

 Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select Import Pixel. The Google Ads pixel then runs on every event page under this brand and through checkout. You only need to set it up once for the brand.

**Which Google Ads events does Ticket Fairy send?**

 Your Google tag runs gtag('config', 'AW-ID') when it loads. Ticket Fairy sends ViewContent with view\_item when a visitor opens your event, InitiateCheckout with begin\_checkout when they start buying, and Purchase when the sale completes. The conversion action receives the order value, currency and transaction ID, while the companion Google Analytics purchase includes the ticket items.

**Can I enter only the pixel ID?**

 Use the complete snippet. It includes settings that are missing from the ID alone, such as the conversion action or region. Ticket Fairy uses those settings to report each sale correctly.

**Will my Google Ads pixel record sales if buyers check out on my own website?**

 Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Google Ads records a sale on your own site the same way.

## Vous avez encore une question ?

Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même.

   [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Guides associés

- [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking)
- [Connecter les pixels publicitaires à vos ventes de billets](https://www.ticketfairy.com/fr/guides/connect-meta-and-network-pixels)
- [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/fr/guides/set-up-a-pinterest-pixel)
- [See which ad networks sell your tickets](https://www.ticketfairy.com/fr/guides/see-which-ads-sold-tickets)
- [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/fr/guides/set-up-a-meta-pixel)
- [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/fr/guides/set-up-a-google-analytics-pixel)
- [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/fr/guides/set-up-a-tiktok-pixel)
- [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides)

## Faites-le sur votre propre événement

Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial.

  [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo)

## Vendez des billets avec Ticket Fairy

Commencez gratuitement avec des événements illimités et sans frais mensuels, puis choisissez une formule payante quand vous avez besoin de plus.

- Montez votre événement en quelques minutes
- Les événements gratuits sont gratuits
- Fai, votre coéquipière IA, est intégrée

 [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Voyez-le lors d'un appel

Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement.

 [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking)

### Des conseils pour vendre plus de billets

Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication.

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