--- title: "Measure ticket sales with Google Analytics | Guides Ticket Fairy" description: "Add your complete Google Analytics measurement ID once to measure event page visits, checkout starts and completed ticket sales." canonical: "https://www.ticketfairy.com/fr/guides/set-up-a-google-analytics-pixel" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/fr/guides) 3. Measure ticket sales with Google Analytics Faire la publicité de votre événement # Measure ticket sales with Google Analytics Your website already reports to Google Analytics, and your event pages can report to the same property. You or your marketing team add one complete measurement ID for the brand, and Google Analytics then records each event page visit, checkout start and ticket sale under that brand. Durée: 5 minutes - [Copy your measurement ID](#step-1) - [Open the pixel importer](#step-2) - [Import the complete measurement ID](#step-3) - [Check the saved tag](#step-4) - [Check a sale in Realtime](#step-5) ## Avant de commencer - You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access. - You have the measurement ID for your website's Google Analytics data stream. It starts with G-. 1. ## Copy your measurement ID In Google Analytics, open **Admin** \> **Data streams** and select the stream for your website. Copy the measurement ID that starts with G-. **Remarque:** Use the ID for the website you are measuring, not an ads account. 2. ## Open the pixel importer Open your brand's **Integrations**, find **Network Conversion Tracking Pixels**, then select **Import Tracking Pixel**. ![The Import Tracking Pixel dialog before a measurement ID is pasted](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import.png) *Brand settings, Integrations, Import Tracking Pixel.* 3. ## Import the complete measurement ID Under **Paste the complete pixel code from any advertising platform:**, paste the measurement ID including G-. Check that the dialog detects **Google Analytics** and shows the same complete ID, then select **Import Pixel**. **Remarque:** You can paste the complete Google tag instead if you already copied it. Either way, Ticket Fairy saves the full G- measurement ID. ![The Import Tracking Pixel dialog after it detects Google Analytics and keeps the complete G- measurement ID](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import-google-analytics.png) *Brand settings, Integrations, Import Tracking Pixel.* 4. ## Check the saved tag Open **Network Conversion Tracking Pixels**, then the **Google Analytics** tab. The saved measurement ID should still start with G-. ![The Google Analytics tab of Network Conversion Tracking Pixels, showing the saved measurement ID and the tracking calls it sends](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-google-analytics.png) *Brand settings, Integrations, Tracking pixels.* 5. ## Check a sale in Realtime Buy a ticket on your own event, or use a test order. In Google Analytics, open **Reports** \> **Realtime** and find purchase under **Event count by Event name**. **Remarque:** Realtime usually shows new activity within a few minutes; if purchase is still missing after that, recheck the saved measurement ID. Standard reports take longer to fill, so do not use one for this check. ## Ou faites-le faire pour vous Fai, votre coéquipière IA, peut vérifier les ventes, mettre à jour votre événement ou modifier un billet à votre demande. You can import the complete measurement ID in the dashboard. Fai can also add it after asking you to approve the change. Keep the G- at the start whichever path you use. ### Dans votre tableau de bord, avec Fai ``` Add Google Analytics to this brand with measurement ID ``` ## Questions que vous pourriez avoir **How do I add Google Analytics to my Ticket Fairy event page?** Copy the measurement ID from your website's data stream, then import the complete ID under Network Conversion Tracking Pixels. The tag then runs on every event page under that brand and through checkout, so you set it up once rather than per event. **Which Google Analytics events does Ticket Fairy fire?** The tag runs gtag('config', 'YOUR-ID') when it loads. Ticket Fairy then sends ViewContent when a visitor opens your event page, InitiateCheckout when they begin buying, and Purchase when the sale completes. The purchase includes the order value and currency. **Can I use Google Analytics ecommerce reports?** Yes. Ticket Fairy sends the standard view\_item, begin\_checkout and purchase events with the order value, currency and ticket items Google Analytics uses for ecommerce reporting. **What should I copy from Google Analytics?** Copy the complete measurement ID from your website's data stream, including G-. You can paste that ID directly, or paste the complete Google tag that contains it. **Will Google Analytics measure buyers who check out on my own website?** Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Google Analytics records the sale in the same way. ## Vous avez encore une question ? Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même. [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise. ## Guides associés - [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) - [Connecter les pixels publicitaires à vos ventes de billets](https://www.ticketfairy.com/fr/guides/connect-meta-and-network-pixels) - [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/fr/guides/set-up-a-tiktok-pixel) - [See which ad networks sell your tickets](https://www.ticketfairy.com/fr/guides/see-which-ads-sold-tickets) - [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/fr/guides/set-up-a-meta-pixel) - [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/fr/guides/set-up-a-snapchat-pixel) - [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/fr/guides/set-up-a-reddit-pixel) - [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides) ## Faites-le sur votre propre événement Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial. [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) ## Vendez des billets avec Ticket Fairy Commencez gratuitement avec des événements illimités et sans frais mensuels, puis choisissez une formule payante quand vous avez besoin de plus. - Montez votre événement en quelques minutes - Les événements gratuits sont gratuits - Fai, votre coéquipière IA, est intégrée [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise. ## Voyez-le lors d'un appel Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement. [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) ### Des conseils pour vendre plus de billets Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication. Nous respectons votre vie privée. Désabonnement à tout moment.