---
title: "Set up a Meta pixel to track your ticket sales | Guides Ticket Fairy"
description: "Connect Meta to your brand and choose which pixel records your ticket sales, so you can see which Facebook and Instagram campaigns sold tickets."
canonical: "https://www.ticketfairy.com/fr/guides/set-up-a-meta-pixel"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/fr/guides)
3. Set up a Meta pixel to track your ticket sales

Faire la publicité de votre événement

# Set up a Meta pixel to track your ticket sales

Two Facebook campaigns can look equally busy while only one of them sold tickets. You connect your Meta account once for a brand and choose the ad account and pixel. Meta then records the sales from every event under that brand, from Ticket Fairy's servers as well as from the browser.

Durée:  5 minutes

- [Open Integrations for your brand](#step-1)
- [Connect Meta](#step-2)
- [Choose the pixel that records your sales](#step-3)
- [Turn tracking on](#step-4)
- [Confirm Meta records a sale](#step-5)

## Avant de commencer

- You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access.
- You can sign in to a Facebook account with access to the ad account you buy event ads on.

1. ## Open Integrations for your brand

   Open the brand you sell under, go to **Integrations**, and find **Meta conversion tracking**.

   ![The Meta conversion tracking card before Meta is connected](https://www.ticketfairy.com/embeds/posters/marketing-integrations--meta-connect.png)    
   *Brand settings, Integrations, Meta conversion tracking.*
2. ## Connect Meta

   Select **Connect Meta** and sign in with the Facebook account that has access to your ads. If you manage more than one ad account, pick the one you buy your event ads on.

   ![The Meta conversion tracking card with an ad account selected](https://www.ticketfairy.com/embeds/posters/marketing-integrations--meta-account-selected.png)    
   *Brand settings, Integrations, Meta conversion tracking.*
3. ## Choose the pixel that records your sales

   Pick the pixel used by the ad account and campaigns you want to measure, or create a new one and name it.
4. ## Turn tracking on

   Select **Turn on tracking**.

   **Remarque:** Ticket Fairy now sends each sale to that pixel from its own servers as well as from the browser, which helps preserve campaign attribution when browser tracking is unavailable.
5. ## Confirm Meta records a sale

   Buy a ticket on your own event, or use a test order. The purchase then appears in Meta Events Manager with a value that matches the order.

   **Remarque:** In the browser your pixel runs fbq('track', 'PageView') when it loads. Ticket Fairy then sends ViewContent on your event page, InitiateCheckout when a buyer starts checkout, and Purchase when the sale completes.

## Ou faites-le faire pour vous

Fai, votre coéquipière IA, peut vérifier les ventes, mettre à jour votre événement ou modifier un billet à votre demande.

Fai can do this for you, and stops to ask you before she changes anything. Complete the Meta sign-in in your browser, then let Fai take it from there. You can also add the pixel in the dashboard.

### Dans votre tableau de bord, avec Fai

```
I have connected Meta and want to see the pixels on our ad account, then turn conversion tracking on for the one we advertise with
```

## Questions que vous pourriez avoir

**How do I add a Meta pixel to my Ticket Fairy event page?**

 Open your brand, go to Integrations, and find Meta conversion tracking. Select Connect Meta, sign in, choose the ad account you buy on, then choose the pixel you want to track ticket sales with. Tracking then runs on every event page under that brand and through checkout, so you do this once rather than per event.

**Can I add a Meta pixel to one event only?**

 Yes. Open the event's Settings page and select Import Meta Pixel in the Meta Pixels card, above Advanced Options. Sign in to Facebook and pick the pixel from your Meta ad accounts. You can also enter an access token so that sales are reported from Ticket Fairy's servers too. If the brand already has that pixel, it already tracks this event, so you can't add it to the event a second time.

**Do I need my Meta pixel ID or an access token?**

 No. The guided setup loads your pixels from Meta once you sign in, so you pick one from a list instead of copying an ID. Ticket Fairy keeps the connection credential on its side, so you never paste a token into the dashboard.

**What if I do not have a Meta pixel yet?**

 Create one in the same step. Choose "Create a new pixel", give it a name, and Ticket Fairy creates it in the ad account you connected and selects it for you.

**Can I still enter a Meta pixel ID by hand?**

 Yes. Below the guided setup there is a manual option for accounts that already have a pixel ID and an access token to enter. Use the guided setup unless you have a reason not to, and do not add the same pixel in both places.

**How does server-side reporting help?**

 Ticket Fairy reports completed sales from its own servers as well as from the browser. This gives Meta another reliable signal and helps preserve campaign attribution when browser tracking is unavailable.

**Will my Meta pixel record sales if buyers check out on my own website?**

 Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Meta attributes a sale on your own site the same way.

## Vous avez encore une question ?

Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même.

   [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Guides associés

- [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking)
- [Connecter les pixels publicitaires à vos ventes de billets](https://www.ticketfairy.com/fr/guides/connect-meta-and-network-pixels)
- [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/fr/guides/set-up-a-google-analytics-pixel)
- [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/fr/guides/set-up-a-tiktok-pixel)
- [See which ad networks sell your tickets](https://www.ticketfairy.com/fr/guides/see-which-ads-sold-tickets)
- [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/fr/guides/set-up-a-snapchat-pixel)
- [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/fr/guides/set-up-a-reddit-pixel)
- [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides)

## Faites-le sur votre propre événement

Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial.

  [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo)

## Vendez des billets avec Ticket Fairy

Commencez gratuitement avec des événements illimités et sans frais mensuels, puis choisissez une formule payante quand vous avez besoin de plus.

- Montez votre événement en quelques minutes
- Les événements gratuits sont gratuits
- Fai, votre coéquipière IA, est intégrée

 [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Voyez-le lors d'un appel

Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement.

 [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking)

### Des conseils pour vendre plus de billets

Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication.

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