Faire la publicité de votre événement
Set up a TikTok pixel to track your ticket sales
Put your TikTok tag on your Ticket Fairy event pages and checkout, so TikTok can see which ticket sales came from which campaign.
- Pour
- Anyone running TikTok ads for an event
- Durée
- 5 minutes
Ce dont vous avez besoin avant de commencer
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have your TikTok pixel ID, or the tracking snippet TikTok gave you.
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Copy your TikTok pixel ID
Get it from your TikTok ads account.
Either the ID on its own or the whole snippet works, so take whichever TikTok puts in front of you.
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Add it in your brand settings
Open the TikTok tab in Network Conversion Tracking Pixels and paste the pixel ID.
You can add more than one, so an agency running two TikTok accounts against the same event can add both.
Brand settings, Integrations, Tracking pixels. -
Paste the snippet instead, if that's what you have
(Optional) Import Tracking Pixel takes the snippet exactly as TikTok gave it to you, recognises the network, and pulls the ID out. It's the faster route when you have the code in front of you rather than the number.
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Check a sale reports back
Buy a ticket on your own event, or use a test order. Look for the purchase event in TikTok.
Seeing it arrive confirms the pixel is working. TikTok doesn't receive an amount from us today, so an empty value there is normal.
Ou faites-le faire pour vous
Fai, the assistant inside your dashboard, can add this pixel for you, and asks you to approve the change before it makes it. You still need the pixel ID from TikTok. Your own AI assistant over our MCP server cannot add one: that server has no pixel tool, so this is Fai's work or your own on this screen.
Dans votre tableau de bord, avec Fai
Add a TikTok tracking pixel to this brand. The ID is <your TikTok pixel ID>.
Questions que vous pourriez avoir
- How do I add a TikTok pixel to my event page?
- Open the TikTok tab in Network Conversion Tracking Pixels and paste the pixel ID. It then fires on every event page under that brand and through checkout, so you set it up once rather than per event.
- Which TikTok events does Ticket Fairy fire?
- Your TikTok tag runs ttq.page() when it loads. Ticket Fairy then sends ViewContent when someone opens your event page, InitiateCheckout when they begin buying, and Purchase when the sale completes. The purchase does not carry an amount today, so TikTok counts the sale but not what it was worth.
- Why do not these match the event names TikTok documents?
- TikTok has standard names of its own, and these are not them. Build your conversion against the names above rather than picking one from its standard list, and it will match.
- Can I paste the whole TikTok snippet instead of finding the ID?
- Yes. Use Import Tracking Pixel and paste the snippet as TikTok gave it to you. Ticket Fairy works out which network it belongs to and pulls the ID out.
- Will my TikTok pixel fire if buyers check out on my own website?
- Yes. The embedded checkout fires the same events at the same points as the hosted checkout, so TikTok attributes a sale on your own site the same way.
Où aller ensuite
Faites-le sur votre propre événement
Créez votre compte, montez votre événement et suivez ces étapes dans votre propre tableau de bord. Sans appel commercial préalable.