--- title: "What is social ticketing, and how do referral rewards work? | Guides Ticket Fairy" description: "Give eligible buyers a personal referral link, reward them when friends buy tickets and see how many sales and how much revenue each buyer brings in." canonical: "https://www.ticketfairy.com/fr/guides/social-ticketing-and-referral-rewards" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/fr/guides) 3. What is social ticketing, and how do referral rewards work? Résolvez vos problèmes de billetterie # What is social ticketing, and how do referral rewards work? Social ticketing means an eligible buyer gets a personal referral link of their own. They earn part of their ticket price back when their friends buy, and every referral shows up in one report. If you are comparing ticketing platforms for word-of-mouth sales, that report shows you what the rewards cost. Durée: 5 minutes Social ticketing is the product category to look for when you want buyers to share tickets and earn referral rewards. It helps buyers recommend your event to their friends. After an eligible purchase, each buyer receives a personal referral link. When friends buy through that link, the buyer can earn back part or all of their own ticket price. With Ticket Fairy, you set three referred-sales targets and choose how much buyers earn back at the first two. At the final target, the buyer earns back the full price of their eligible ticket. Buyers see the offer before checkout and receive their link by email after buying. **Influencers** shows each buyer's link clicks, referred ticket sales, referred revenue and reward. A buyer can earn a reward when friends use their referral link. A promoter link counts sales for a member of your team. A tracking link tells you how an advert, email or placement performed. ## Comment Ticket Fairy vous aide - ### [A personal link for every eligible buyer](https://www.ticketfairy.com/fr/guides/reward-buyers-for-referrals) After buying, the buyer receives a link to share with friends. **Influencers** shows which buyers brought in ticket sales and how many people opened each link. - ### [Rewards for ticket sales](https://www.ticketfairy.com/fr/guides/reward-buyers-for-referrals) You choose all three sales targets and how much buyers earn back at the first two. Each buyer receives the reward for the highest target they reach, up to the full price of their eligible ticket. - ### [Sales and rewards for each buyer](https://www.ticketfairy.com/fr/guides/read-your-referral-results) **Influencers** shows your share rate, referral-link clicks, ticket sales, referral revenue and the rewards buyers have earned, for each buyer. ## Le configurer - [Set the reward terms](#step-1) - [Show the reward before the buyer checks out](#step-2) ## Avant de commencer - Your event has at least one paid ticket type. A paid ticket is eligible unless referrals are turned off for that ticket type. A free ticket has no price for the buyer to earn back. - Referrals are turned on for the event. - If you can, set the targets before the first sale. If rewards are turned off, you can still turn them on and set the terms in the dashboard after sales begin. Once you've sold tickets with rewards on, the **Rewards System** targets are locked so every buyer gets the same offer; ask Ticket Fairy support if you need them changed. 1. ## Set the reward terms Open **Tickets**, select **Settings**, go to **Rewards System**, turn rewards on, then choose the three referred-sales targets and how much buyers earn back at the first two. [Reward buyers who bring friends to your event](https://www.ticketfairy.com/fr/guides/reward-buyers-for-referrals) explains each control and the rules between the tiers. ![The Rewards System card in Ticket Settings, with the three buyer referral reward tiers and ticket-page offer](https://www.ticketfairy.com/embeds/posters/marketing-tickets--referral-rewards-settings.png) *Tickets, Settings, Rewards System.* 2. ## Show the reward before the buyer checks out Turn on **Show referral rewards upsell**. Buyers see the offer on your event page before checkout, and after buying an eligible ticket they receive their personal link by email and on their order page. ## Ou faites-le faire pour vous Fai, votre coéquipière IA, peut vérifier les ventes, mettre à jour votre événement ou modifier un billet à votre demande. Fai can turn referral rewards on and set the targets for an event before its first sale, after showing you the change and asking you to approve it. Once the event has sales, turn rewards on in the dashboard instead. She also reads back each buyer's referral sales. ### Dans votre tableau de bord, avec Fai ``` Turn on referral rewards for with buyers earning back 25% at 3 sales, 50% at 6 and the full price at 10, and show me the change before you save it ``` ## Questions que vous pourriez avoir **What is social ticketing?** Social ticketing gives eligible buyers a personal link to share with friends. When those friends buy tickets, the buyer who recommended your event can earn back part or all of their own ticket price. **Is social ticketing the same as social media management?** No. Social media management plans and publishes your own posts. Social ticketing rewards buyers when friends purchase through their personal links. **What should I compare between referral programs?** Check which tickets include a personal referral link, whether buyers earn rewards for sales rather than clicks, whether you can set several targets, and whether the report shows each buyer's clicks, ticket sales, revenue and reward. **Do attendees share tickets or share the event?** They share the event through their personal referral link. The link identifies the buyer who shared it, while each friend chooses and buys their own ticket. **Is a buyer referral link the same as a promoter link?** No. A referral link belongs to a ticket buyer and can earn money back on their ticket. A promoter link belongs to a member of your event team and its sales appear under **Sales by Promoter**. ## Vous avez encore une question ? Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même. [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise. ## Guides associés - [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/referral-marketing) - [Reward buyers who bring friends to your event](https://www.ticketfairy.com/fr/guides/reward-buyers-for-referrals) - [Understand your event's referral results](https://www.ticketfairy.com/fr/guides/read-your-referral-results) - [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/fr/guides/ticketing-platform-marketing-tools) - [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/fr/guides/keep-a-high-demand-on-sale-running-smoothly) - [Comment gérer plusieurs événements sans refaire le même travail ?](https://www.ticketfairy.com/fr/guides/run-many-events-on-one-platform) - [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/fr/guides/compare-ticketing-platforms) - [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides) ## Faites-le sur votre propre événement Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial. [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) ## Vendez des billets avec Ticket Fairy Commencez gratuitement avec des événements illimités et sans frais mensuels, puis choisissez une formule payante quand vous avez besoin de plus. - Montez votre événement en quelques minutes - Les événements gratuits sont gratuits - Fai, votre coéquipière IA, est intégrée [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise. ## Voyez-le lors d'un appel Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement. [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/referral-marketing) ### Des conseils pour vendre plus de billets Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication. Nous respectons votre vie privée. Désabonnement à tout moment.