# What marketing tools should a ticketing platform give you? | Guides Ticket Fairy

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3. What marketing tools should a ticketing platform give you?

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# What marketing tools should a ticketing platform give you?

Look for buyer segments and messaging, campaign tracking, ad-network connections and a way to contact people who abandoned checkout.

Pour:  Marketing an event as well as selling tickets

Durée:  6 minutes

Ask three things of a platform before you run any marketing through it. Can you email one group of your own buyers rather than all of them? Can you see which sales came from each campaign? Can you reach the people who came close and did not buy?

The most useful marketing tools work from your order and audience data. They can distinguish waiting-list members, abandoned checkouts, previous buyers and refunded customers, so each group receives a relevant message.

## Comment Ticket Fairy s’en occupe

- ### Email and SMS, by segment

  Email all your ticket holders, holders of one ticket type or one add-on, waiting list members, pre-registered customers, people who checked in, refunded holders, your influencers, or the ones who left an abandoned cart. Schedule it, save it as a template, and send a test to yourself first. SMS supports ticket and add-on holders, people who checked in, people you refunded, anyone who opted in, your influencers and your team. After you finish the message, select **Send SMS**. It sends straight away, with no schedule, template or test send.
- ### [Pixels for the networks you advertise on](https://www.ticketfairy.com/fr/guides/connect-meta-and-network-pixels)

  Connect the networks you buy ads on. The pixel guide lists the networks available for sales tracking and shows how to connect and test each one before you use its figures to guide your ad spend.
- ### A link per channel, and the orders behind each one

  Create a separate tracking link for every post, newsletter and partner. **Tracking Links** shows **Number of Clicks** and **Orders** for each link.
- ### [Your own fans as a channel](https://www.ticketfairy.com/fr/guides/read-your-referral-results)

  The influencers report names the people who are already selling tickets for you to their own friends. Take that list to **Messaging** and message them there.

## Comment le configurer

- [Connect the networks you advertise on](#step-1)
- [Give every campaign its own tracking link](#step-2)
- [Message the segment, not the whole list](#step-3)
- [Message buyers who nearly completed a purchase](#step-4)
- [Check what worked before you spend again](#step-5)

## Ce dont vous avez besoin avant de commencer

- You need an owner or admin login to send email or SMS. If you work in Marketing, ask an owner or admin to send the campaign after you prepare it.
- Your event is on sale and has recorded buyer activity.

1. ## Connect the networks you advertise on

   Before the campaign starts, open **Integrations** and connect each ad network you plan to use. Sales from before the connection cannot be added later.
           ![The Network Conversion Tracking Pixels panel in Ticket Fairy, with a tab for each advertising network](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-panel.png)    Brand settings, Integrations, Tracking pixels.
2. ## Give every campaign its own tracking link

   Open **Tracking Links** on your event and create one link for each channel: one for the newsletter, one for the Instagram post and one for every partner.

   A click counts once per visitor while they keep opening the same link, for up to 30 days, and opening a different link on this event starts their count again. Compare **Orders** and revenue to understand the amount of buying activity and value attributed to each link.
           ![The Tracking Links page, one row per link with the clicks it took and the orders that followed beside it](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png)    Event, Tracking Links.
3. ## Message the segment, not the whole list

   Open **Messaging**, select **Send Email**, and pick the audience before you enter the message. What you say to somebody on the waiting list is not what you say to somebody who already has a ticket.
           ![Ticket Fairy's email composer with the audience, subject and message ready to review](https://www.ticketfairy.com/embeds/posters/marketing-messaging--email-composer.png)    Event, Messaging, Send Email.
4. ## Message buyers who nearly completed a purchase

   Send separate messages to **Abandoned carts** and your waiting list.

   Choose **Waiting list** to reach everyone who put their name down. Use a different audience when you need to exclude people who already placed an order.
5. ## Check what worked before you spend again

   Open **Traffic** after the first week. **Converted** counts reaches of your order confirmation page, once an hour per signed-in browser session, and **Not Converted** the rest, which is your event page's hit rate across every source at once. Use **Traffic** for the event-wide conversion view and **Tracking Links** to compare individual campaign links.
         ![The Conversions section, with converted and not converted visitors above a chart of conversions by day](https://www.ticketfairy.com/embeds/posters/marketing-traffic--conversions.png)    Traffic, Conversions.

## Questions que vous pourriez avoir

Can I email only the people who bought one ticket type?:  Yes. **Specific ticket type holders** is one of the audiences on the composer, and so is **Specific add-on holders** for the people who bought camping or parking.

Can I reach people who started buying and stopped?:  Yes. **Abandoned carts** is an audience in its own right, alongside waiting list members and pre-registered customers who never ordered.

Do I need a separate email tool?:  Not for messaging your own buyers. You can send your message to a segment of your event audience, save it as a template, schedule it, and send a test copy to yourself first.

How do I know which ad sold tickets?:  Connect a supported network's pixel and give the campaign its own tracking link so **Tracking Links** puts **Number of Clicks** and **Orders** beside it. Confirm that a purchase appears in the network's reporting before you rely on it. The pixel gives the network its view; the link gives you your own.

Can I send an SMS rather than an email?:  Yes. **Messaging** has an SMS tab beside the email one for short, time-sensitive updates.

## Où aller ensuite

- [Ce que vous pouvez faire d’autre avec Ticket Fairy](https://www.ticketfairy.com/fr/event-ticketing/features)
- [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/fr/guides/connect-meta-and-network-pixels)
- [See how visitors find your event page](https://www.ticketfairy.com/fr/guides/see-how-visitors-find-your-event-page)
- [Understand your event's referral results](https://www.ticketfairy.com/fr/guides/read-your-referral-results)
- [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/fr/guides/keep-a-high-demand-on-sale-running-smoothly)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/fr/guides/run-many-events-on-one-platform)
- [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/fr/guides/compare-ticketing-platforms)
- [How do you answer a custom ticket sales question?](https://www.ticketfairy.com/fr/guides/answer-custom-ticket-sales-questions)
- [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/fr/guides/social-ticketing-and-referral-rewards)
- [How do you manage backstage access passes for an event?](https://www.ticketfairy.com/fr/guides/manage-backstage-access-passes)
- [How do you manage event accreditation with your tickets?](https://www.ticketfairy.com/fr/guides/manage-event-accreditation)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/fr/guides/manage-tickets-for-a-multi-day-event)
- [How do you let buyers pay for tickets in instalments?](https://www.ticketfairy.com/fr/guides/let-buyers-pay-for-tickets-in-instalments)
- [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/fr/guides/sell-tickets-on-your-own-website)
- [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/fr/guides/add-ticket-buyers-to-your-email-list)
- [How can fan club members get presale access?](https://www.ticketfairy.com/fr/guides/give-fan-club-members-presale-access)
- [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides)

## Faites-le sur votre propre événement

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