---
title: "Track which promotion sells your tickets | Guides Ticket Fairy"
description: "Give each advert, post, email or partner a separate tracking link so your event report shows the clicks, orders and ticket revenue each link brings in."
canonical: "https://www.ticketfairy.com/fr/guides/track-which-promotion-sold-your-tickets"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/fr/guides)
3. Track which promotion sells your tickets

Comprendre les rapports de votre événement

# Track which promotion sells your tickets

A newsletter, a partner's page and a printed flyer can all promote the same event at once, and afterwards it is not obvious which one brought the ticket sales. When each placement has its own tracking link, you can see the clicks, orders and revenue each one brought in before you spend again.

Durée:  6 minutes

- [Make a link for each place you promote](#step-1)
- [Name the link after its channel](#step-2)
- [Put each link where its audience will find it](#step-3)
- [Compare what each link brought in](#step-4)

## Avant de commencer

- You are an owner or an admin on this event. If **Tracking Links** is missing from your event menu, ask an owner or an admin to change your role.

1. ## Make a link for each place you promote

   Open your event, go to **Tracking Links** under **Marketing**, and select **Create Tracking Link**.

   **Remarque:** A **Promoter (optional)** field appears when an event team member has the promoter role. Picking one makes this a promoter link: the sales through it are counted for that person in **Sales by Promoter** as well as on this row, so leave it empty for a post of your own.

   ![The Tracking Links page with the Create Tracking Link dialog open above the existing links table](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--create-tracking-link.png)    
   *Marketing, Tracking Links, Create Tracking Link.*
2. ## Name the link after its channel

   Enter the channel and the date in **Name**, so the table stays clear in a month, and select **Create**. The new link appears at the top of the table with a short address of its own.
3. ## Put each link where its audience will find it

   Copy the address under the link's name, or select **Download QR** to save the same link as a QR code for a poster or a flyer. Each link keeps counting clicks and orders for as long as it's active.
4. ## Compare what each link brought in

   Select a column heading to sort the table, which opens with the busiest link first, or **Copy table** to put the whole thing on your clipboard. **Number of Clicks** shows how many visits the link sent, **Orders** the orders that followed, and **Revenue** what those orders are worth to you.

   **Remarque:** **Revenue** is the ticket price of those orders, without the ticketing fee the buyer paid on top. **Orders** counts an order from the moment it is placed, so one awaiting a bank transfer appears beside a paid order, and a refunded order stays in the count while the refund reduces **Revenue**.

   ![The Tracking Links page for an event, one row per link, with the clicks, orders and revenue each one earned](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png)    
   *Tracking Links.*

## Ou faites-le faire pour vous

Fai, votre coéquipière IA, peut vérifier les ventes, mettre à jour votre événement ou modifier un billet à votre demande.

Fai can go through this table and tell you which link brought in the most: she gives you the same clicks, orders and revenue, with the same caution that an order counts from the moment it is placed while a refund lowers the revenue. She can't create or delete a link, so you do that on this page.

### Dans votre tableau de bord, avec Fai

```
Show me the tracking links on this event and tell me which one brought in the most orders
```

## Delete a tracking link you no longer use

Select **Delete** on the link's row, check the confirmation, then delete it.

**Remarque:** The link's clicks and orders disappear from this report, but the orders themselves don't change. Anyone who opens a deleted link lands on the general events page, so keep links used on printed material active.

Delete a tracking link in the dashboard. Fai can show you the links and their results, but she cannot create or delete one, and neither MCP nor the CLI manages them.

## Questions que vous pourriez avoir

**How is a tracking link different from a referral link or a promoter link?**

 The difference is who it belongs to. A referral link belongs to a buyer and rewards sales, while a promoter link belongs to a team member and counts their sales. A tracking link measures one campaign placement and does not earn a buyer reward.

**Why is a link's click count higher than the people I know clicked it?**

 One visitor counts once per link, and the count resets when they open a different link for the same event. A visitor who opens your Instagram link, then your newsletter link, then the Instagram one again adds two clicks to Instagram. The reset lasts 30 days, or until they clear their browser.

**Why do the orders on a link not add up to the sales on my event?**

 A link's order total increases only when the buyer opens that link and completes the purchase in the same browser. If they open the link on a phone and buy on a laptop, the sale still counts towards your event but not towards that tracking link. The same applies to sales made without a tracking link.

**Do these links show up as referrals on my Traffic tab?**

 No. The Traffic report counts a visit through a tracking link with no promoter in **Direct Visits**, because it does not belong to a buyer or promoter. **Referral Visits** counts arrivals on a buyer's referral link or a promoter's link.

**Can I rename a link after I have shared it?**

 Not on this page. Create a new link with the name you want and use it for future promotions. Keep the first link active so its earlier results remain in the report.

**Why does a link I made somewhere else not show here?**

 This table includes only tracking and promoter links created here. A buyer's referral link appears on **Influencers** and a team member's link on **Sales by Promoter**. You can find a short link or a collective link where you made it.

**What do the Linked Promoter and Redirect URL columns mean?**

 Each appears only when a link on your event has one. **Linked Promoter** is the team member who gets the credit for sales through that link, and **Redirect URL** is a destination other than your event page, which you can set when you make a link outside this page.

## Vous avez encore une question ?

Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même.

   [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Guides associés

- [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking)
- [See which ad networks sell your tickets](https://www.ticketfairy.com/fr/guides/see-which-ads-sold-tickets)
- [See how visitors find your event page](https://www.ticketfairy.com/fr/guides/see-how-visitors-find-your-event-page)
- [Understand your event's referral results](https://www.ticketfairy.com/fr/guides/read-your-referral-results)
- [Run ticketing for an esports tournament](https://www.ticketfairy.com/fr/guides/run-an-esports-tournament)
- [See which sources and campaigns sell your tickets](https://www.ticketfairy.com/fr/guides/see-which-sources-and-campaigns-sell-your-tickets)
- [Voir comment évoluent vos ventes de billets](https://www.ticketfairy.com/fr/guides/check-your-sales)
- [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides)

## Faites-le sur votre propre événement

Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial.

  [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo)

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- Montez votre événement en quelques minutes
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 [Créer un compte gratuit](https://manage.ticketfairy.com/welcome)

Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise.

## Voyez-le lors d'un appel

Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement.

 [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking)

### Des conseils pour vendre plus de billets

Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication.

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