--- title: "Understand who buys tickets across your events | Guides Ticket Fairy" description: "Use Customers to see everybody who has bought from your brand, which events and tickets they ordered, what they spent and which sales their referrals brought in." canonical: "https://www.ticketfairy.com/fr/guides/understand-who-buys-tickets-across-your-events" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/fr/guides) 3. Understand who buys tickets across your events Comprendre les rapports de votre événement # Understand who buys tickets across your events If you run a program of events, you want to know which of your buyers keep coming back and which have stopped. The Customers report puts each buyer's orders across all your events on one row, and opens their contact details when you select them. You see the repeat audience and the lapsed one in the same list. Durée: 6 minutes ## Votre page Customers - [Customers](#step-1) - [Customer Details](#step-2) ## Avant de commencer - You're an owner or an admin on this brand, or you have the **Stats** role for it. **Customers** shows in the menu for the whole team, so if the list won't load for you, ask an owner or an admin to open it or to give you access. - You have at least one paid, payment-plan or resale order under this brand, or a refund from a canceled event. Someone who only gets a complimentary ticket isn't added to **Customers**. - ## Customers Open your brand and go to **Customers**. Each row is a customer who placed a paid, payment-plan or resale ticket order, or who was refunded after an event was canceled. The list starts with the biggest **Revenue impact** first. Above the table, you can see the customer total and search by name, email or phone. **Remarque:** Compare the two halves of a row. **Revenue impact**, **# of events**, **# of tickets** and **Revenue** are what they bought; **Referred tickets**, **Referral clicks** and **Referred revenue** are what they brought you. Hundreds of clicks with no referred tickets means the link is reaching people who are not buying. ![The Customers page, one row per customer with order totals, the events they ordered from, tickets ordered and the referral figures beside them](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-list.png) *Customers, the list.* - ## Customer Details Select any row to open **Customer Details**, with contact details and social links on the left and **Orders** on the right. If a customer is already on the list from an earlier order, **Orders** can also show a checkout whose card payment is authorized but not yet taken. **Customer Details** does not include every type of order, so it can show fewer orders than the number of tickets the customer holds. Select an order to see the tickets in it. **Remarque:** Use the arrows beside the name to move through the buyers on this page in the order you sorted them, so you can work along the page without closing the window. **Net revenue** is the order before fees, not what you charged their card. ![The Customer Details window, with contact details and social links beside the list of that buyer's orders](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-details-window.png) *Customers, Customer Details.* ## Ou faites-le faire pour vous Fai, votre coéquipière IA, peut vérifier les ventes, mettre à jour votre événement ou modifier un billet à votre demande. In the dashboard, Fai can rank repeat customers and the customers whose referral links drove the most ticket purchases. ### Dans votre tableau de bord, avec Fai ``` Show me the customers who have ordered tickets for more than one of my events, then separately show the customers whose referral links drove the most ticket purchases ``` ## Depuis votre terminal Installez la CLI depuis [notre page CLI](https://www.ticketfairy.com/cli), connectez-vous avec `ticketfairy auth login`, puis choisissez la marque sur laquelle vous travaillez avec `ticketfairy brand use `. `ticketfairy brand list` et `ticketfairy event list` affichent les identifiants utilisés par les autres commandes. Sign in as an owner, admin or **Stats** team member, then select the brand with **ticketfairy brand use**. The command returns customers 50 at a time. ### Your customers, fifty at a time ``` ticketfairy customer list ``` ## Questions que vous pourriez avoir **Who counts as a customer here?** Someone appears here once they place a paid, payment-plan or resale order, and refunded orders from a canceled event still count. It lists the buyer rather than the person on the ticket, so a buyer who ordered five and gave four away is one row with five tickets and the friends are not on this list at all. To find an attendee by name, use the event's own ticket list. **Does an unpaid order show here?** A checkout whose card payment is authorized but not yet taken does not put someone on the **Customers** list by itself. If they're already on the list from an earlier order, **Customer Details** can show that checkout too, as long as the tickets don't need an ID check. **Which orders are left out?** The **Customers** list leaves out complimentary orders, deleted orders and checkouts whose card payments are authorized but not yet taken. **Customer Details** still leaves out complimentary and deleted orders, but can show one of those checkouts for someone already on the list. A payment plan counts from its first payment rather than its last. **When does a payment-plan buyer join the list?** From the first payment. You can start recognizing and supporting that buyer while they continue paying the remaining installments. **Where do I find someone who received a complimentary ticket?** Use that event's ticket list. **Customers** lists the people who bought, while the ticket list includes everyone who can attend. **Why is my list empty when I have sold tickets?** **Customers** lists buyers from events under this brand and the brands beneath it. If the event belongs to a different brand, its buyers are on that brand's list, so check which brand you have open. If you've only issued complimentary tickets for the event, use its ticket list instead. **What does the # of events column count?** How many of this brand's events that person has bought a ticket to, shown as **6 Events** in the cell. It is not attendance: an unscanned ticket counts the same as one scanned at the door, and a ticket they bought for another person counts for the buyer rather than the attendee. **What is the difference between Revenue, Referred revenue and Revenue impact?** **Revenue** is what their own orders came to, and **Referred revenue** is the ticket money from sales other people made through that person's referral link. **Revenue impact** adds the two together in the same currency, and the list opens sorted by it. When you pick a currency, each figure only includes orders in that currency. **Customer Details** shows the same three figures under **Statistics**, with **Referred revenue** above **Referred tickets**. When a figure also has money in another currency, the info mark lists those amounts. **What do Referral clicks count?** How many times people opened one of your event pages through this customer's referral link, counted every time rather than once per person. Compare it with **Referred tickets** rather than on its own. **Where do I analyze refunds?** Use the event's sales and refund reports. **Customers** is where you compare purchasing and referral value across the brand. **Why don't these totals match my event reports?** They cover different parts of your account. **Customers** brings the brand's events together and counts a payment-plan buyer from the first installment, while an event report covers that event alone. **Why does a buyer show 0.00 next to tickets they bought?** The money columns show one currency at a time. If your events sell in more than one, a currency selector appears at the top right, and a buyer who paid in a different one shows 0.00 until you switch to theirs. **What does Export include?** **Export** gives you every buyer for this brand as a CSV: names, email addresses, the money columns, how many of your events they bought from, tickets bought, the referral figures, city, country and the two opt-in columns. A phone number is included only for buyers who agreed to receive texts from you, and everybody else shows a dash. Search and sort only change what you see on the page; the export still includes every buyer. **Why does my export not download straight away?** Ticket Fairy prepares the file for you, so a brand with thousands of buyers exports the same way as a small one. After you select **Export**, a note above the table shows how far along the file is. You can keep working or leave the page: when you come back, the note is still there. If the file takes 10 minutes or more, Ticket Fairy also emails you when it is ready, with a link that opens the note on any device, or tells you by email if it could not finish. When the file is ready, select **Download the CSV file**. The file stays available for 30 days, and only you can download an export you started. If the note says the export could not finish, select **Start again**. **Is the export file safe to email around?** It contains buyer contact details. Treat it as personal data when you store or share it. Ticket Fairy records who started and downloaded each export, but once someone downloads the file, you can't recall or revoke it. **Who on my team can open Customers?** You can open **Customers** with an owner, admin or **Stats** role. If you don't have one, ask someone who does for the figures you need from **Customers**. **Can I sort and search the whole list?** You can search by name, email or phone, and sort by name, events, tickets, referred tickets, clicks and any of the three revenue columns, across the whole brand rather than only the rows on this page. You can't search or sort by city or country, but you can see them once you find the row. ## Vous avez encore une question ? Réservez une démo et nous y répondrons lors d'un appel, pour votre type d'événement. Ou créez votre compte et voyez par vous-même. [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise. ## Guides associés - [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/audience-insights) - [Comprendre qui achète des billets pour ton événement](https://www.ticketfairy.com/fr/guides/read-your-audience-demographics) - [Understand your event's referral results](https://www.ticketfairy.com/fr/guides/read-your-referral-results) - [See your ticket sales pace and sell-out forecast](https://www.ticketfairy.com/fr/guides/see-your-ticket-sales-pace-and-sell-out-forecast) - [See how many ticket buyers come back to your events](https://www.ticketfairy.com/fr/guides/see-how-many-ticket-buyers-come-back-to-your-events) - [Voir comment évoluent vos ventes de billets](https://www.ticketfairy.com/fr/guides/check-your-sales) - [Track which promotion sells your tickets](https://www.ticketfairy.com/fr/guides/track-which-promotion-sold-your-tickets) - [Tous les guides Ticket Fairy](https://www.ticketfairy.com/fr/guides) ## Faites-le sur votre propre événement Créez votre compte, montez votre événement et suivez les étapes dans votre propre tableau de bord. Vous n’avez pas besoin de réserver un appel commercial. [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) ## Vendez des billets avec Ticket Fairy Commencez gratuitement avec des événements illimités et sans frais mensuels, puis choisissez une formule payante quand vous avez besoin de plus. - Montez votre événement en quelques minutes - Les événements gratuits sont gratuits - Fai, votre coéquipière IA, est intégrée [Créer un compte gratuit](https://manage.ticketfairy.com/welcome) Pas de frais d'installation. Pas de frais mensuels. Pas de carte bancaire requise. ## Voyez-le lors d'un appel Réservez une démo et nous vous montrerons comment Ticket Fairy gère votre type d'événement. [Réserver une démo](https://www.ticketfairy.com/fr/event-ticketing/book-a-demo) [D’autres façons d’utilizer Ticket Fairy](https://www.ticketfairy.com/features/audience-insights) ### Des conseils pour vendre plus de billets Des conseils pratiques d'organisateurs d'événements en activité, et chaque nouveau guide dès sa publication. Nous respectons votre vie privée. Désabonnement à tout moment.