Guides

Run your event on Ticket Fairy

Set up your tickets, open your on-sale, and know exactly how your event is selling.

Setting up an event

Ticket types, release tiers, add-ons and resale rules.

Use Freefund to reduce no-shows at free and RSVP events Keep entry free for people who show up while refundable deposits give attendees a reason to attend. 8 minutes · Planning attendance, staffing, stock and sponsor expectations for a free event Read
Run an A/B test for your event Compare event pages or checkout questions and answers, split visitors between versions and find which one brings in more ticket sales or revenue. 10 minutes · Testing which event page or checkout questions and answers sell more tickets Read
Make your event invitation-only Compare a shared password, personal invitations and a ticket access code for private access, or review each order after checkout before tickets are issued. 5 minutes · Controlling who can buy tickets before or after checkout Read
Password-protect your event Put your event page behind one or more shared passwords, test them and change a password without locking out the groups that still need access. 7 minutes · Sharing a private event through one or more trusted groups Read
Sell tickets by personal invitation Send each approved guest a personal ticket link, set how many tickets and orders they can place, and track or cancel the invitation after sending it. 16 minutes · Selling tickets through an approved invitation list Read
Unlock hidden tickets with an access code Keep your event page visible while every ticket stays hidden until a no-discount promotion code reveals it. 12 minutes · Sharing a private ticket sale through one reusable access code Read
Approve orders before buyers receive tickets Review every order, or only orders containing selected ticket types. Choose when to take payment, then approve or decline each request before its payment hold expires. 12 minutes · Reviewing ticket requests before confirming admission Read
Schedule when your event goes live Choose a date and time in your event's timezone so Ticket Fairy makes the event page public at that time. 4 minutes · Running an on-sale at a set time Read
Postpone or reschedule an event Tell ticket holders that plans have changed, publish the new date when it is ready and choose who can request a refund. 9 minutes · Changing the date of an event that has already been announced Read
Cancel an event Mark the event cancelled, start refunds for every order and tell ticket holders yourself before the refund emails reach them. 7 minutes · Ending an event that has already sold tickets Read
Take pre-registrations before your ticket on-sale Collect the people who want tickets before you have any to sell, reward them for bringing friends, and open a pre-sale to them ahead of everyone else. 14 minutes · Building demand before tickets go on sale Read
Create a reusable event template Share your ticket tiers and allocations as a template without publishing your prices. Your brand name appears on every template you publish. 8 minutes · Sharing an event setup as a reusable template Read
Set up ticketing for a multi-day festival Group day and weekend tickets clearly, open each price release automatically, sell camping and travel in the same checkout, and keep resale at face value. 28 minutes · Selling day and weekend tickets for a festival Read
Sell parking, camping and merchandise with your tickets Add parking, camping, meals, merchandise and upgrades to the ticket checkout, with stock, options and limits for each. 8 minutes · Selling extras with event admission Read
Group your tickets into categories Group day passes, weekend passes and price releases into categories so buyers can find the right ticket quickly. 5 minutes · Making a long ticket list easier to browse Read
Issue reusable event passes to crew and artists Give crew and artists named multi-entry passes. Your door team can scan them in the same app they use for tickets. 6 minutes · Letting your team in and out of an event all day Read
Create an event Choose a proven event setup, decide how you want to sell, shape the ticket list before anything is saved, add the details buyers need and set your sales options. 15 minutes · Creating a new event and preparing it for ticket sales Read
Set up ticket types Create clear ticket choices with the right price, allocation, purchase limits, availability and entry rules before your event goes on sale. 12 minutes · Preparing the tickets buyers will choose for an event Read
Make your event page sell the night Add the flyer, the background and the description a buyer reads before they choose a ticket, keep the one-line version short enough to survive a share, and give each language its own words and artwork. 6 minutes · Turning visitors into ticket buyers on your event page Read
Answer your buyers' questions on the event page Group the questions you keep being asked into sections on your event page, hold a question back until the answer is settled, and lift a whole set out of an information sheet you already have. 5 minutes · Cutting the same buyer questions out of your inbox Read
Sell timed-entry tickets for an attraction, exhibition or food event Give a ticket type its own entry times so buyers pick a date and a slot, cap each slot separately, see sales and arrivals by slot, and know what a sold-out slot looks like to a buyer. 10 minutes · Selling entry by date and time slot for a venue that runs all day Read
Duplicate an event Start your next date with the ticket types, event settings and optional features you already use, then check the details that change before it goes on sale. 8 minutes · Preparing another date from an existing event Read
Run a recurring event series Keep every edition together, add future dates automatically, and give buyers one public page for the series. 10 minutes · Running a festival, tour, club night or show across several dates or editions Read
Sell VIP tables and bottle service through your promoters Create a table type for each booth or bottle-service package, give every promoter their own link to sell it, and see the table bookings each promoter brings to your event under Sales by Promoter. 14 minutes · Venue teams and promoters selling VIP tables, booths and bottle service alongside entry tickets Read
Hold back tickets for later Set aside part of a ticket type for a guest list, a competition or a partner, so those tickets stay out of the public on-sale until you hand them out. 4 minutes · Keeping part of a release for guests, competitions and partners Read

Set up your event with these guides

Create a free account, then follow any guide here in your own dashboard.

No setup fees. No required monthly ticketing fee. No credit card required.

Checkout and orders

Checkout questions, order approval, refunds, transfers and waiting lists.

Promotions and discounts

Promo codes, promoter links, gift cards and membership plans.

Referral marketing

Reward buyers who bring friends and see who brought in each sale.

Invitations and guest lists

Invitations, guest tickets, partner allocations and group bookings.

Add-ons, tables and extras

Merchandise, parking, donations, tables and accommodation.

Sell one pass that covers several of your events Sell a season pass or a multi-night bundle once, then let the buyer book the nights they want as your programme fills in. 9 minutes · Selling a season ticket or a multi-night bundle across your programme Read

Email, SMS and marketing

Messages to buyers, email design, your website and landing pages.

Advertising your event

Tracking which campaigns sold tickets.

Integrations

Mailchimp, Zapier and the other tools you already use.

Sync your ticket buyers to Mailchimp Connect Mailchimp to your brand, choose the audience buyers join, decide what syncs, and know what Mailchimp receives about each buyer and what happens when someone opts out. 6 minutes · Keeping a Mailchimp audience in step with ticket sales Read

Getting paid

Payment accounts, who pays the fees, currencies and payouts.

Vault and Capital

Your Vault account, cards, transfers, invoices and working capital.

See what your events have earned in Vault See what your event money is doing: what you can spend today, what is still settling, and what is held back against something else. 6 minutes · Checking what money your brand holds in Vault Read

At the door

Scanning, entry rules, live check-in reports and wristbands.

Scan tickets at the door Get your door team on the scanning app with the right login, set the re-entry rules before the day, and watch arrivals and individual tickets while the doors are open. 8 minutes · Getting a crowd through the door on event night Read

Your brand and team

Brand kit, team roles, several brands, collectives and account security.

Understanding your event reports

See what each dashboard report counts and how to use the figures.

Fai, your co-pilot

Ask Fai anything, let her run your inbox and give buyers a concierge.

Running the production

Budgets, schedules, artists, crew, sponsors and compliance in one place.

Developers and the API

Access tokens, API keys, webhooks and selling from your own app.

Start to finish

On sale day, repeating last year's event, and when plans have to change.

Playbooks by event type

The order of work for festivals, clubs, tours, conferences and more.

Solving event ticketing problems

Keep queues moving, build reports, market events and manage access.

Ready to build your event?

Create a free account