# Can ticket buyers join your email list automatically? | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Can ticket buyers join your email list automatically? Solving event ticketing problems # Can ticket buyers join your email list automatically? Yes. Connect your email platform once and buyers who opt in join your audience after checkout, while anyone who opts out is removed. For: Sending campaigns to the people who buy your tickets Takes: 5 minutes Yes. Instead of exporting a spreadsheet after every on-sale, connect your email platform to your brand. Buyers who agree to hear from you join the audience you choose after checkout. Ticket Fairy removes them from that audience if they opt out here later. The connection starts with new purchases. Export and import existing subscribers once when you want them in the same audience. Ticket Fairy updates the audience after checkout, so a slow response from the email platform does not delay payment. Revenue reporting depends on the platform. Mailchimp reports orders that came from one of your campaigns, while Klaviyo can receive every paid order when ticket revenue sync is on. ## How Ticket Fairy handles it - ### One connection for the whole brand Connect once and buyers from every event under the brand can join the same audience. An event that already has its own list keeps using it until you remove that choice. - ### Keep subscriptions up to date Agreeing to hear from you adds a buyer. Opting out in Ticket Fairy removes them from the connected audience. - ### Revenue reporting in the platform you connect Mailchimp reports orders that came from one of your campaigns. Klaviyo can receive a paid-order event even when the buyer arrived another way. In both cases the buyer sync is separate from the sale report. - ### Checkout stays fast Your buyer finishes paying before the connected audience is updated, so another platform responding slowly never delays the sale. ## How to set it up - [Connect the platform to your brand](#step-1) - [Choose the audience for ticket buyers](#step-2) - [Check what your checkout asks buyers](#step-3) - [Move your existing customers over once](#step-4) - [Send to a small group first](#step-5) ## What you need before you start - You're an owner, an admin, or on the marketing team for the brand. - You have an account with the email platform you want to connect, and permission there to create an audience. 1. ## Connect the platform to your brand Open your brand settings and choose your email platform. Use the sign-in button when the page offers one, or paste the API key the page asks for. The same connection settings appear after either path. ![Marketing Integrations card for connecting an email platform](https://www.ticketfairy.com/embeds/posters/marketing-platform--connect-provider.png) Marketing Integrations, where you connect the account your brand uses. 2. ## Choose the audience for ticket buyers Point the connection at one audience. Sending ticket buyers to the same audience as your newsletter subscribers keeps their activity together. ![Marketing integration audience picker and automatic sync settings](https://www.ticketfairy.com/embeds/posters/marketing-platform--manage-audience.png) Manage Connection, with the destination audience and sync choices in one place. 3. ## Check what your checkout asks buyers Only buyers who agree are added. State what you will send and how often in the checkout opt-in so buyers know what they are joining. 4. ## Move your existing customers over once Connecting starts the list from today. Export the customers who already opted in and import them into the same audience, so your first campaign reaches the list you already had rather than this week's buyers. 5. ## Send to a small group first Send a test campaign to a small group and confirm that you chose the intended audience before you send to everybody. ## Or have it done for you Fai, the assistant inside your dashboard, can show which email platforms your brand can connect, choose the audience once a connection exists, change the sync settings and disconnect it later. Connect the platform in the dashboard under brand settings, using its sign-in button or API key form. Keep an API key in that form rather than in a message to Fai. Fai asks before it changes a sync because buyer details can start going to the platform. ### In your dashboard, with Fai Show me which email platforms this brand can connect and which are connected already. For the connected one, show me the audiences I can pick and what the sync settings are now. ## Questions you might have Which email marketing platforms can I connect?: Mailchimp and Klaviyo. Your Integrations page shows the providers available for your brand and the connection choices each one supports. Does everybody who buys a ticket get added?: No, only buyers who agreed to hear from you. Somebody who bought without opting in is your customer rather than your subscriber. What happens when somebody unsubscribes?: An opt-out made in Ticket Fairy is sent to your email platform. If somebody unsubscribes there, keep them unsubscribed when you import or update your audience. Are my existing customers added when I connect?: No. The connection starts from the day you make it, so export the customers who already opted in and import them once. Will my campaign reports show ticket revenue?: Mailchimp reports orders that came through one of your campaigns, with the order total. Klaviyo can receive every paid order when ticket revenue sync is on, including direct and referral orders. Does the sync slow my checkout down?: No. Your buyer finishes paying first, so a slow response from the connected platform can delay the audience update but not the purchase. ## Where to go from here - [What else you can do with Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools) - [Understand who buys tickets across your events](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events) - [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform) - [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly) - [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/guides/compare-ticketing-platforms) - [How do you answer a custom ticket sales question?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions) - [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards) - [How do you manage backstage access passes for an event?](https://www.ticketfairy.com/guides/manage-backstage-access-passes) - [How do you manage event accreditation with your tickets?](https://www.ticketfairy.com/guides/manage-event-accreditation) - [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event) - [How do you let buyers pay for tickets in instalments?](https://www.ticketfairy.com/guides/let-buyers-pay-for-tickets-in-instalments) - [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website) - [How can fan club members get presale access?](https://www.ticketfairy.com/guides/give-fan-club-members-presale-access) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)