# See which buyers come back to your events | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. See which buyers come back to your events Reading your event reports # See which buyers come back to your events Every section of your brand's Customers screen: who has bought tickets from you, how many of your events they have been to, what they have spent, and what each figure counts. For: Anyone deciding who to sell the next event to Takes: 6 minutes ## Your Customers screen - [Customers](#step-1) - [Customer Details](#step-2) ## Before you start - You're an owner, an admin or a **Stats** login on this brand. **Customers** shows in the menu for the whole team, but only those three can open the list, so ask one of them if it does not load for you. - Somebody has bought a ticket to one of this brand's events. The list is built from orders, so a brand that has only given tickets away reads empty. - ## Customers Open your brand and go to **Customers**. One row per person who has bought a live ticket to one of this brand's events, biggest **Revenue Impact** first. The line above the table counts them, and the box beside it searches every column. Read the two halves of a row against each other. **Revenue**, **Visits** and **Tickets** are what they bought; **Referred Revenue**, **Tickets Referred** and **Clicks Generated** are what they brought you. Hundreds of clicks with no tickets referred is somebody sharing to an audience that is not buying. ![The Customers screen, one row per buyer with revenue, events attended, tickets bought and the referral figures beside them](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-list.png) Customers, the list. - ## Customer Details Select any row to open **Customer Details**. On the left are their contact details, the social links you have added and your note; on the right, **Orders** lists every order they hold with you. Select an order to see the tickets in it. The arrows beside the name step through the list in the order you sorted it, so you can work down your biggest spenders without closing the window. **Net revenue** is the order before fees, not what their card was charged. A note is saved against the person rather than the event, and saving a new one replaces the last. ![The Customer Details window, with contact details, social links and a note beside the list of that buyer's orders](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-details-window.png) Customers, Customer Details. ## Or have it done for you Fai, the assistant inside your dashboard, reads this list too, and so does your own AI assistant through our MCP server. Ask either who spends the most and who keeps coming back. Neither writes the note on a customer, so add that on the screen. ### In your dashboard, with Fai who are my repeat customers, and which of them bring other people with them? ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: The read-only setup on that page is all this needs. Nothing here changes anything, so leave `--read-only` where it is. Pick the brand I run events under, then tell me the customers who have been to the most of my events and what each of them has spent. ## From your terminal Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use `. `ticketfairy brand list` and `ticketfairy event list` print the ids the commands below take. You need to be an owner, an admin or a **Stats** login on the brand, and **ticketfairy brand use** has to point at it. The CLI reads the whole list and searches it, but does not write the note on a customer, so add that on the screen. ### Your customers, fifty at a time ticketfairy customer list ### All of them, however many there are ticketfairy customer list --all ### One person, by name, email or phone ticketfairy customer search "\" ### The whole list as a CSV file ticketfairy customer export --output csv --file customers.csv ## Questions you might have Who counts as a customer here?: Whoever placed the order, one row each. It is the buyer rather than the person on the ticket, so somebody who bought five and gave four away is one row with five tickets and the friends are not on this list at all. To find an attendee by name, use the event's own ticket list. Does an unpaid order show here?: A held one does. Where a card was authorised but not yet charged, the order sits frozen and the person is on this list with their money reserved rather than taken. Check the order itself before treating them as settled. Which orders are left out?: Tickets you gave away on a complimentary order, and any order you deleted. A payment plan counts from its first payment rather than its last. Why is my list empty when I have sold tickets?: The list is built from orders on events under this brand and the brands beneath it. An event that sits under a different brand shows on that brand's list instead, so check which one you have open. Complimentary orders never appear, so a brand that has only given tickets away reads empty. What does the Visits column count?: How many of this brand's events that person has bought a ticket to, written as **6 Events** in the cell. It is not attendance: a ticket nobody scanned on the door counts the same as one that was, and a ticket they bought for somebody else counts here rather than against that person. What is the difference between Revenue, Referred Revenue and Revenue Impact?: **Revenue** is what their own orders came to. **Referred Revenue** is the ticket money from sales other people made through that person's referral link. **Revenue Impact** adds the two together, and it is what the list is sorted by when you open it. What does Clicks Generated count?: Times one of your event pages recorded an arrival through that person's referral link, counted each time rather than once per person, and a page that reports twice counts twice. Read it against **Tickets Referred** rather than on its own. Do refunds come off these figures?: A refunded order drops out of this screen completely, so the money and the ticket counts fall with it and nothing here says what was refunded. The one exception is an event you cancelled, where the refunded orders are the ones that count. Take refund figures from that event's own sales reports. Why don't these totals match my event reports?: They count different things. This screen adds up every event under the brand, leaves complimentary orders out, and counts a payment plan from its first payment. So one event's sales report will not add up to what a row here shows. Why does somebody show 0.00 next to tickets they bought?: The money columns show one currency at a time. If your events sell in more than one, a currency selector appears at the top right, and a buyer who paid in a different one reads 0.00 until you switch to theirs. What is in the file Export gives me?: Names, email addresses, the money columns in the currency on screen, events attended, tickets bought, the referral figures, city, country and the two opt-in columns. The phone number is filled in only for buyers who agreed to texts from you, and everybody else gets a dash. You get the rows your search has left on screen, whichever page you are looking at. Is the export file safe to email around?: Treat it as the list of buyers' contact details that it is. The file is built on your own computer from the rows on screen and saved straight to it, so from that moment it is a file on your machine rather than something the dashboard can take back. Who else can see the note I write on a customer?: Anybody on your team who can open this screen. The note is saved against the person rather than against your brand, so a promoter elsewhere who has also sold to that buyer sees the same words on their own list. Keep a note to facts about the booking. Who on my team can open Customers?: Owners, admins and **Stats** logins. **Customers** shows in the menu for everyone, so anybody else gets a permission message where the table should be. Ask one of those three for the figures you need. Can I sort and search the whole list?: Yes. Every column header sorts, and the search box matches anything in a row, both across the whole list rather than the ten rows on the page in front of you. ## Where to go from here - [What else you can do with Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [See who buys your tickets in your event demographics](https://www.ticketfairy.com/guides/read-your-audience-demographics) - [See which fans sell the most tickets for your event](https://www.ticketfairy.com/guides/read-your-referral-results) - [See where your event page visitors came from](https://www.ticketfairy.com/guides/see-where-buyers-came-from) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event, and follow these steps in your own dashboard. No sales call first. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)