--- title: "See how your ticket sales are going | Ticket Fairy Guides" description: "See how many tickets you have sold and what your event has earned, from the figures across the top of the Performance page to the day-by-day table and the breakdown for every ticket type." canonical: "https://www.ticketfairy.com/guides/check-your-sales" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. See how your ticket sales are going Understanding your event reports # See how your ticket sales are going In the first hours of an on-sale, the question is how many tickets have gone and what the event has earned. The Performance page shows both and refreshes while you watch, with a row for every day of the run and a breakdown for every ticket type. Each figure counts something slightly different, and a promoter who knows which is which can explain the totals to the team. Takes: 7 minutes [Watch the video: See how your ticket sales are going](https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/check-your-sales/6d05fab96863f1135f3b022ed86e1e1544e99c86ac3101374f8bcab0096d01d0/d38c8bd013f6420b/guide.mp4) · [English](https://www.ticketfairy.com/resources/captions/guides/guide-check-your-sales-d38c8bd013f6.vtt) ***Watch how it's done** 2 min 22 s, with captions.* ## Your Performance page - [See the figures across the top](#step-1) - [See the sales day by day](#step-2) - [See what each ticket type has sold](#step-3) ## Before you start - You're an owner or an admin on this event, or you have a **Stats**, **Limited Stats** or promoter role for it. Each login sees a different amount of the page. - Your event has sold at least one ticket. Before that, you can still open every tab, and each one shows that there's nothing to report yet. - ## See the figures across the top [Play from here](#guide-video) Open your event and select **Performance**. **Tickets** is how many have sold and **Net revenue** is what the event has earned, and the line under each shows a second figure: the tickets sitting in buyers' carts, and the revenue with referral rebates left in. **Note:** The figures refresh about every five seconds while the page is in front of you, and pause while the browser tab sits in the background. Nothing here sends an alert, so keep the page open when you need to watch a figure. ![The figures across the top of the Performance page, with tickets sold, net revenue and the referral rebates owed](https://www.ticketfairy.com/embeds/posters/marketing-analytics--sales-summary-cards.png) *Event, Performance.* - ## See the sales day by day [Play from here](#guide-video) Select **Ticket Sales** for one row per day, with **Order Date**, the tickets sold that day and **Revenue**. The chart above the table plots the same run, grouped **By Day** or **By Week**. **Note:** The running-total columns add each day to the ones before it, so the last row is your total so far. You can narrow the table and the chart together with **Filter by date range**. ![The Ticket Sales tab, with the sales curve above a table of one row per day and its running totals](https://www.ticketfairy.com/embeds/posters/marketing-analytics--analytics-overview.png) *Event, Performance, Ticket Sales.* - ## See what each ticket type has sold [Play from here](#guide-video) Select **Sales by Type** for one row per ticket type, with what has sold and what each has brought in. Use it to decide which release to open next. **Note:** A ticket type that has sold nothing still has a row, so you can see a release no buyer has taken. ![The Sales by Type tab, with a row for each ticket type and what it has sold and earned](https://www.ticketfairy.com/embeds/posters/marketing-analytics--sales-breakdown.png) *Event, Performance, Sales by Type.* ## Or have it done for you Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Fai can use the same figures and explain what each one counts. She only reads them; you change anything on the page itself. ### In your dashboard, with Fai ``` For , tell me how many tickets have sold and what the event has earned after referral rebates, then which ticket type is selling fastest ``` ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. ``` Find my event by name, then give me tickets sold and revenue so far and say whether the figure leaves complimentary tickets out ``` ## From your terminal Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use `. `ticketfairy brand list` and `ticketfairy event list` show the IDs the other commands use. Use the CLI for the same figures. You need an owner, admin, **Stats** or **Limited Stats** role. ### The figures across the top of the page. ``` ticketfairy event stats --metric summary ``` ### Sales day by day, the same run the Ticket Sales chart plots. ``` ticketfairy api /api/events//relationships/performance --query section=sales --output json ``` ### The same totals per ticket type. ``` ticketfairy event stats --metric performance --output json ``` ## Tell gross from net [Play from here](#guide-video) **Gross Revenue** is the ticket price before sales tax and **Revenue** is what you keep of it under your fee agreement. Both already have refunds taken off. **Note:** On the usual agreement, where the buyer pays the ticketing fee on top, Revenue is the face value. Where you absorb the fee, or where we agreed other terms with you, it is the smaller figure those terms leave you. Fai can tell you both figures and which is which. ### In your dashboard, with Fai ``` For , give me revenue with and without the ticketing fee and tell me whether refunds are already taken off ``` ## Find the report behind a figure [Play from here](#guide-video) Each tab across the top is its own report: promo codes, promoters, add-ons, payment plans, box office, the waiting list and resale. Selecting the tab you are already on refreshes it. Fai can pull any of those sections and compare them for you. ### In your dashboard, with Fai ``` For , break the sales down by promo code and tell me which code brought in the most ``` ## What each role sees here [Play from here](#guide-video) You see the whole page as an owner, an admin or someone with the **Stats** role, though Gross Revenue is hidden from the Stats role unless it is enabled for your account. Someone with the **Limited Stats** role gets the Ticket Sales report alone with no money columns, and a promoter sees only their own sales. Fai is held to the same limits as the person she acts for, so she reports only what that login can see. ### In your dashboard, with Fai ``` Which of my team can see revenue on , and who only sees ticket counts ``` ## Questions you might have **Why does Net revenue not match the Revenue column added up?** Net revenue takes referral rebates off, adds add-on and guest revenue, and leaves box office sales in their own card rather than in the total. The card's footer names whichever of those apply to your event, and the tooltip on it gives the combined figure including cash taken at the door. **Is the page live?** It refreshes about every five seconds while it is open in front of you, and stops refreshing while the browser tab is in the background. There are no sales alerts, so keep the page open when you need to catch a figure, or check back on a schedule of your own. **Why do Ticket Sales and Sales by Type disagree?** Ticket Sales leaves complimentary orders out and Sales by Type counts them, so where you issue guest, artist or crew tickets Sales by Type is the larger of the two and the gap between them is roughly what you have given away. Ticket Sales also counts tickets held but not yet paid for, which is why it can run ahead of the money, and refunded tickets drop out of both. On a canceled event Ticket Sales counts the refunded orders instead, while Sales by Type still leaves them out, so the two are furthest apart there. **Can I compare this event with the last one?** Yes. Select **Insights**, then **Compared with last time**. It shows how this event is selling against the event you ran last time, at the same point in its sale. If no earlier event is suggested, an owner, admin or producer can choose last time's event on the card. Promoter roles do not see the card. For any other comparison, open your brand's **Performance** page and select **Compare events** to line up two to five events, or ask Fai to compare two events for you. **Can I see what else is on around my event's date?** Yes. Select **Insights**, then **Other events on your date**. It lists other public events in your event's city from the day before to the day after your date, with the date, venue, a link and the genres each one shares with your event. You can widen it to three days either side, and select **Check again** to look again. Your event needs a city and a date. The list comes from public event listings and the web, so it may miss some events. Promoter roles do not see it. **Where did the Tickets in carts figure come from?** Those are tickets a buyer is holding in checkout right now, so they are neither sold nor available to another buyer. They appear as their own card on a multi-currency event, and the Tickets in Cart tab lists them. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/sales-reports) - [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results) - [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) - [How do you answer a ticket sales question no report covers?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions) - [Share a live ticket sales report with a partner](https://www.ticketfairy.com/guides/share-a-live-sales-report) - [Check the weather for your event](https://www.ticketfairy.com/guides/check-your-event-weather) - [See your ticket sales pace and sell-out forecast](https://www.ticketfairy.com/guides/see-your-ticket-sales-pace-and-sell-out-forecast) - [Compare ticket sales across all your events](https://www.ticketfairy.com/guides/compare-ticket-sales-across-your-events) - [Create a recap of your event and share it](https://www.ticketfairy.com/guides/create-a-recap-of-your-event-and-share-it) - [Email your ticket sales report to your team](https://www.ticketfairy.com/guides/email-your-sales-report-to-your-team) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Start free with unlimited events and no monthly fee, and choose a paid plan when you need more. - Set up your event in minutes - Free events are free - Fai, your AI teammate, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/sales-reports) ### Tips for selling more tickets Practical advice from working event organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)