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Understanding your event reports

See how your event is selling

Promoters watching an on-sale want two honest numbers: how many tickets have gone, and what the event has earned. The Performance page carries both and refreshes while you watch, with a row for every day of the run and a breakdown for every ticket type. Each figure counts something slightly different, and the page is easier to trust once you know which.

See how many tickets have sold and what your event has earned, from the figures across the top of the Performance page to the day-by-day table and the breakdown per ticket type.

For
Following an on-sale and reporting on it afterwards
Takes
7 minutes

Your Performance page

Before you start

  • You're an owner or an admin on this event, or you have a Stats, Limited Stats or promoter login for it. Each role sees a different amount of the page, and the last follow-up says how much.
  • Your event has sold at least one ticket. Every tab stays reachable before that and shows its own empty state.

  • See the figures across the top

    Open your event and select Performance. Tickets is how many have sold and Net revenue is what the event has earned, and the line under each carries a second figure: the tickets sitting in buyers' carts, and the revenue with referral rebates left in.

    Note: The figures refresh about every five seconds while the page is in front of you, and pause while the browser tab sits in the background. Nothing here sends an alert, so a target worth watching is worth watching on the page.

    The figures across the top of the Performance page, with tickets sold, net revenue and the referral rebates owed
    Event, Performance.

  • See the sales day by day

    Select Ticket Sales for one row per day, carrying Order Date, the tickets sold that day and Revenue. The chart above the table plots the same run, grouped By Day or By Week.

    Note: The running-total columns carry the run forward from its first day, so the last row is the campaign so far. You can narrow the table and the chart together with Filter by date range.

    The Ticket Sales tab, with the sales curve above a table of one row per day and its running totals
    Event, Performance, Ticket Sales.

  • See which ticket types are selling

    Select Sales by Type for one row per ticket type, with what has sold and what each has brought in. It is the view that tells you which release to open next.

    Note: A ticket type that has sold nothing still has a row, so an empty release is visible rather than absent.

    The Sales by Type tab, with a row for each ticket type and what it has sold and earned
    Event, Performance, Sales by Type.

Or have it done for you

Fai, the assistant inside your dashboard, reads the same figures and can explain what each one counts. She reads them; the page is where you change anything.

In your dashboard, with Fai

For <EVENT NAME>, tell me how many tickets have sold and what the event has earned after referral rebates, then which ticket type is selling fastest

From your own assistant, over MCP

Connect your assistant to our MCP server and ask it:

Keep --read-only in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.

Find my event by name, then give me tickets sold and revenue so far and say whether the figure leaves complimentary tickets out

From your terminal

Install the CLI from our CLI page, sign in with ticketfairy auth login, and choose the brand you are working on with ticketfairy brand use <BRAND_ID>. ticketfairy brand list and ticketfairy event list show the IDs the other commands use.

Use the CLI for the same figures. You need an owner, admin, Stats or Limited Stats login.

The figures across the top of the page.

ticketfairy event stats <EVENT_ID> --metric summary

Sales over time, the same run the Ticket Sales chart plots.

ticketfairy event stats <EVENT_ID> --metric sales --output json

The same totals per ticket type.

ticketfairy event stats <EVENT_ID> --metric performance --output json

Tell gross from net

Gross Revenue is the ticket price before sales tax and Revenue is what your event keeps of it under your fee agreement. Both already have refunds taken off, so neither is a before-refunds figure.

Note: On the usual agreement, where the buyer pays the booking fee on top, Revenue is the face value. On an event that absorbs the fee, or one on terms we agreed with you, it is the smaller figure those terms leave you.

Fai reads both figures and says which is which.

In your dashboard, with Fai

For <EVENT NAME>, give me revenue with and without the booking fee and tell me whether refunds are already taken off

Find the report behind a figure

The tab strip carries a report for each part of the run: promo codes, promoters, add-ons, payment plans, box office, the waiting list and resale. Selecting the tab you are already on refreshes it in place.

Fai can pull any of those sections and compare them for you.

In your dashboard, with Fai

For <EVENT NAME>, break the sales down by promo code and tell me which code brought in the most

What each role sees here

An owner, an admin or a Stats login sees the whole page, though Gross Revenue is hidden from a Stats login unless your account turns it on. A Limited Stats login gets the Ticket Sales report alone with no money columns, and a promoter sees only their own sales.

Fai is held to the same limits as the person she acts for, so she reports only what that login can see.

In your dashboard, with Fai

Which of my team can see revenue on <EVENT NAME>, and who only sees ticket counts

Questions you might have

Why does Net revenue not match the Revenue column added up?
They are built differently on purpose. Net revenue takes referral rebates off and adds add-on and guest revenue, and it leaves box office sales in their own card rather than in the total. The card's footer names whichever of those apply to your event, and the tooltip on it gives the combined figure including cash taken at the door.
Is the page live?
It refreshes about every five seconds while it is open in front of you, and stops refreshing while the browser tab is in the background. It is not a feed that pushes to you, and there are no sales alerts, so a number you need to catch is one to watch on the page or check on a schedule of your own.
Why do Ticket Sales and Sales by Type disagree?
Ticket Sales leaves complimentary orders out and Sales by Type counts them. On an event that issues guest, artist or crew tickets the second is the larger of the two, and the gap between them is roughly what you have given away. Ticket Sales also counts tickets held but not yet paid for, which is why it can run ahead of the money, and refunded tickets drop out of both. On a cancelled event Ticket Sales turns around and counts the refunded orders instead, while Sales by Type goes on leaving them out, so the two are furthest apart there.
Can I compare this event with the last one here?
Not on this page. It reports one event at a time. Ask Fai to compare two events for you, or open the brand-level figures, which roll several events together.
Where did the Tickets in carts figure come from?
Those are tickets a buyer is holding in checkout right now, so they are neither sold nor available to anyone else. They appear as their own card on a multi-currency event, and the Tickets in Cart tab lists them.

Related guides

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