# How do you compare ticketing platforms on fees, payouts and customer data? | Ticket Fairy Guides

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3. How do you compare ticketing platforms on fees, payouts and customer data?

Questions organisers ask

# How do you compare ticketing platforms on fees, payouts and customer data?

The three questions worth asking before you sell a ticket anywhere, what a straight answer to each looks like, and where to find ours.

For:  Anyone choosing where to sell tickets for their next event

Takes:  6 minutes

Three questions tell you most of what you need, and each has an answer worth asking for in writing. **What is the total fee on a ticket, counting every line?** Ask for the number a buyer sees, not the headline rate, because the difference is usually a service fee, a processing fee and an order fee stacked underneath it.

**When does the money reach your account?** After the event, on a schedule, or as the tickets sell. Where the money arrives after the event, you cover the venue, the artist and production from your own cash until then, which is what makes the schedule worth asking about.

**Whose customers are they?** You want the name, the email and the order history of everybody who bought, visible while the event is on sale and exportable afterwards. Where you cannot see who bought until a report arrives, you cannot email those buyers about your next event without asking for the list first.

Ours: one fee covering core ticketing and payment processing, paid by the buyer by default or absorbed by you, falling as ticket prices rise, with free events free. Daily payouts with Stripe in many countries and Xendit in Indonesia, depending on your country and payment processing account -- other processors follow the schedule shown for your event. And every buyer is on your brand's customer list from the first sale, exportable whenever you want them.

## How Ticket Fairy handles it

- ### [One fee, and the buyer pays it by default](https://www.ticketfairy.com/event-ticketing/pricing)

  Core ticketing and payment processing are the same fee rather than two, and you keep the ticket price you set. You can absorb it instead if you would rather the price on the poster be the price at the checkout.
- ### Daily payouts, where your processor supports them

  With Stripe in many countries and Xendit in Indonesia, money moves as the tickets sell rather than after the doors close, which is what pays a deposit before the event rather than after it. Availability depends on your country and your payment processing account; on other processors the schedule shown for your event is the one that applies.
- ### [Your customer list, from the first sale](https://www.ticketfairy.com/guides/browse-your-customer-list)

  Every buyer is on your brand's list with what they spent and which of your events they came to, while the event is still on sale.
- ### [Export whenever you want it](https://www.ticketfairy.com/guides/build-custom-reports-on-ticket-sales)

  Orders and tickets export as CSV from the orders table, filtered to whatever slice you asked for, so your data is not somewhere you have to request it from.

## How to set it up

- [Price one real ticket, end to end](#step-1)
- [Ask when the money arrives](#step-2)
- [Ask what you can see and take with you](#step-3)
- [Try it on one event](#step-4)

## What you need before you start

- You know roughly what you'll charge and how many tickets you expect to sell. You need both to compare fees.
- You know when you have to pay for things -- the venue, the artist, production -- because that is what makes payout timing matter or not.

1. ## Price one real ticket, end to end

   Take a ticket you actually plan to sell and ask each platform what a buyer pays for it and what lands in your account. One number in, two numbers out.

   The two numbers at the ends are what you can compare. A headline rate with fees underneath it leaves the buyer's total out.
2. ## Ask when the money arrives

   Ask for the payout schedule in writing, and whether it changes for a first event, a large on-sale or an event further out than usual.
3. ## Ask what you can see and take with you

   Ask whether you can see buyer names and emails during the on-sale, whether you can export them, and what happens to that list if you leave.
          ![The Customers screen, one row per buyer with revenue, events attended, tickets bought and the referral figures beside them](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-list.png)    Customers, the list.
4. ## Try it on one event

   Set up a single event and sell it. An on-sale answers the fee question, the payout question and the data question in a week, and no amount of reading does.

## Questions you might have

Who pays the booking fee, me or the buyer?:  The buyer, by default. You can choose to absorb it instead, in which case the price on the poster is the price at checkout and the fee comes out of what you keep.

Is there a monthly fee or a contract to start?:  No credit card, setup fee or required monthly ticketing fee to start core ticketing. Optional paid plans and custom agreements have their own terms.

What does the fee actually cover?:  Payment processing, referral marketing, analytics and real-time reporting, mobile check-in and scanning, branded event pages and seat maps, and support with an account manager.

How often do I get paid?:  Daily with Stripe in many countries and with Xendit in Indonesia, so the money arrives while the tickets are selling. It depends on your country and your payment processing account, and other processors use the schedule shown for your event -- ask us what applies to yours before you plan around it.

Do free events cost anything?:  Free events are free.

Can I take my customer data with me?:  Yes. Buyers are on your brand's customer list from the first sale, and orders and tickets export as CSV whenever you want them.

## Where to go from here

- [What else you can do with Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features)
- [See which buyers come back to your events](https://www.ticketfairy.com/guides/browse-your-customer-list)
- [How do you build custom reports on ticket sales and buyer behaviour?](https://www.ticketfairy.com/guides/build-custom-reports-on-ticket-sales)
- [How do you manage many events on one ticketing platform?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform)
- [How do you stop a high-demand on-sale from falling over?](https://www.ticketfairy.com/guides/hold-up-a-high-demand-on-sale)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/marketing-tools-a-ticketing-platform-should-have)
- [How do you manage backstage access passes for an event?](https://www.ticketfairy.com/guides/manage-backstage-access-passes)
- [How does event accreditation fit with your ticketing and CRM?](https://www.ticketfairy.com/guides/accreditation-with-ticketing-and-crm)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event, and follow these steps in your own dashboard. No sales call first.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

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This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)
