--- title: "Compare your ticket sales with your last event | Ticket Fairy Guides" description: "See how your event is selling against your last edition at the same number of days before the start: tickets sold, share of capacity, last time's total and, after the event, no-shows and how fast people arrived. Ticket Fairy suggests which earlier event to compare with, and you can choose another or turn the comparison off." canonical: "https://www.ticketfairy.com/guides/compare-your-ticket-sales-with-your-last-event" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Compare your ticket sales with your last event Running your event day to day # Compare your ticket sales with your last event Promoters of annual festivals and recurring shows judge an on-sale by one question: are we ahead of last year? Compared with last time puts this event next to your own last edition day by day, so your team knows whether to push marketing or relax, without building a spreadsheet. Takes: 5 minutes - [Open the event's statistics](#step-1) - [Check the event it compares with](#step-2) - [Read how far ahead or behind you are](#step-3) - [Compare by tickets or by share of capacity](#step-4) - [Read the comparison after the event](#step-5) - [Check the comparison on Today](#step-6) ## Before you start - You are an owner, admin, producer, marketing or stats member on the event. To see last time's figures you need one of those roles on the earlier event too, and to change which event it compares with you need an owner, admin or producer role. 1. ## Open the event's statistics Open the event, select **Statistics**, then **Insights**, then **Compared with last time**. ![Compared with last time for a summer festival, 12% ahead of last year, with tickets sold, share of capacity, last year's total, no-shows and the sales and arrivals charts](https://www.ticketfairy.com/embeds/posters/marketing-event-comparison--statistics.png) *Compared with last time, before the event.* 2. ## Check the event it compares with Read the line that starts **Compared with**: the earlier event, its date and venue, and why Ticket Fairy suggested it, or who on your team chose it. **Note:** Ticket Fairy suggests one of your brand's earlier events with the same or a similar name, about a year earlier or at the same venue. You can also choose another event yourself. 3. ## Read how far ahead or behind you are Read the sentence under it, for example 12% ahead of last year at this point, and the four figures: **Tickets sold**, **Share of capacity sold**, last time's total and **No-shows**. **Note:** At this point means the same number of days before each event's start date, each in its own time zone, including the part of today that has passed. Before the event, **No-shows** says **Not yet**, and while the event is on, the fourth figure is **Checked in so far** against last time at the same time. 4. ## Compare by tickets or by share of capacity Beside **Tickets sold by days before the event**, select **Tickets** or **% of capacity**. **Note:** Use the share of capacity when the venue or the number of tickets changed since last time. When a ticket type has no limit, the capacity is unknown, and the comparison says so under the charts. 5. ## Read the comparison after the event After the event, read the final sentence, for example You sold 10.7% more tickets than last year, the **No-shows** against last time and **Arrivals by time from the start**. **Note:** Arrivals show the share of tickets sold that were scanned in at the door, counted from each event's start time. If nobody was scanned at the door, you see no no-show figure, not 100% no-shows. ![Compared with last time after a summer festival, saying you sold 10.7% more tickets than last year, with no-shows and arrivals against last year](https://www.ticketfairy.com/embeds/posters/marketing-event-comparison--after-the-event.png) *Compared with last time, after the event.* 6. ## Check the comparison on Today On the event's **Operations** page, read **Compared with last time** on Today, under the section tiles, and select **See the full comparison** to open it on the Insights page. **Note:** Today shows the sentence and this event's sales beside last time's at the same point. You don't see it if your team turned the comparison off. ![Compared with last time on Today, 12% ahead of last year at this point with this event's and last year's sales and See the full comparison](https://www.ticketfairy.com/embeds/posters/marketing-event-comparison--on-today.png) *Compared with last time on Today.* ## Or have it done for you Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Fai reads the comparison with your last edition: tickets sold against last time at the same point, share of capacity, last time's total, and no-shows and arrivals after the event. She also lists the earlier events you can compare with and changes the choice, or turns the comparison off, after you confirm. ### In your dashboard, with Fai ``` How is selling compared with last year at this point? ``` ## Compare with a different event 1. ### Choose the event Select **Change**, select the event or enter part of its name in **Find an event**, then select **Save**. **Note:** The suggested event is first, with why we suggested it, and **Use the suggested event** goes back to it. A message says "Saved. The comparison is updating." ![The Compare with dialog listing the brand's earlier events with the suggested one first and why, a search and Don't compare this event](https://www.ticketfairy.com/embeds/posters/marketing-event-comparison--choose-last-time.png) *Choose the event to compare with.* Fai lists the earlier events you can compare with and changes the choice after you confirm. ### In your dashboard, with Fai ``` Compare with instead ``` ## Turn the comparison off 1. ### Turn it off Select **Change**, select **Don't compare this event**, then select **Save**. **Note:** The card on Insights says who turned it off, and Today no longer shows it. Select **Compare with last time** to turn it back on. Fai turns the comparison off for an event after you confirm. ### In your dashboard, with Fai ``` Stop comparing with an earlier event ``` ## Questions you might have **Why does it say it is working out the figures?** We're still adding up the figures for one of the events. This usually takes about a minute, and the comparison shows by itself when it is ready. **Why can't I see last time's figures?** You don't have access to the earlier event. Ask an owner or admin to add you to it, or choose another event to compare with. **Which tickets count as sold?** Tickets that are still held by a buyer, counted on the day their order was placed, including tickets already checked in, on a payment plan or up for resale. A refunded ticket no longer counts, and a resold ticket counts on the day it was resold. **Can I compare with another brand's event?** No. The comparison uses your own brand's earlier events only, and never another brand's figures. **What if two people change the event to compare with at once?** We stop the second save and tell you who changed it. Your choice stays selected, so save again to use it. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features) - [Run your event from its Today page](https://www.ticketfairy.com/guides/run-your-event-from-its-today-page) - [Copy the setup of your last event into your next one](https://www.ticketfairy.com/guides/copy-the-setup-of-your-last-event-into-your-next-one) - [How do you answer a ticket sales question no report covers?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions) - [Find any performer, stage or day on your event](https://www.ticketfairy.com/guides/find-any-performer-stage-or-day-on-your-event) - [Keep the jobs behind your event moving](https://www.ticketfairy.com/guides/keep-your-event-tasks-on-track) - [Balance your event team's workload](https://www.ticketfairy.com/guides/balance-your-event-teams-workload) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Start free with unlimited events and no monthly fee, and choose a paid plan when you need more. - Set up your event in minutes - Free events are free - Fai, your AI teammate, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features) ### Tips for selling more tickets Practical advice from working event organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)