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Setting up an event

Create an event

Whether you promote club nights, concerts, conferences or festivals, a new event should take minutes to get on sale. You start from a template or a blank event, enter the details buyers need, choose your sales options and set up the ticket types in one sitting.

Start from a template or a blank event, add the details buyers need, set up your ticket types before anything is saved, and choose how you want to sell.

For
Creating a new event and preparing it for ticket sales
Takes
15 minutes

Before you start

  • You're an owner or admin for the brand running the event.
  • You know the event name, date, venue and the currency buyers will use.
  • You have a poster or event image ready, if you want the event page to use one now.
  • You know the price and quantity for the main ticket type. A template uses those answers to prepare the other ticket types without copying another event's prices.
  • You have an idea of how you want to sell: one price, an early bird ladder or timed releases. Each template offers two or three of these and says who each suits, so you can decide on the page.
  1. Select Create Event

    Select Create Event from the dashboard. The template gallery opens before the event details.

    Note: Choose the brand that will own the event when you enter the event details. That brand controls who can work on it and where its sales and customer information appear.

    Ticket Fairy event template gallery with the event assistant and built-in event setups
    Create Event, template gallery.
  2. Choose a starting setup

    Describe your event to the Event assistant, choose a built-in template or one shared by another organiser, or select Start from scratch. The built-in gallery includes club shows, concerts, one-day and multi-day festivals, conferences, conventions, theatre shows and exhibitions.

    Note: A template prepares ticket types, add-ons and useful defaults, and you can change every part before the event goes on sale. Start from scratch when none of the setups matches the way you plan to sell tickets.

  3. Answer the template questions

    Enter the answers the template needs, such as the standard ticket price, your capacity, whether you want a VIP ticket and whether the room is standing or seated.

    Note: Ticket Fairy prices the other tiers around your standard price and sizes the limited ones against your capacity, so a template gives you a proven combination without copying another organiser's prices. Leave a question blank to set that figure yourself.

    Ticket Fairy concert template with its price, capacity, VIP and seating questions beside the list of what the template creates
    Create Event, Concert template.
  4. Read what the template will create

    Read the What you'll get panel, which lists the ticket types, table types and add-ons the template makes.

    Note: A price shown as one you set is a figure the template leaves to you rather than a gap. The panel says You can change all of it in the next steps. and the Ticket types step is where you change a name, a price or a quantity.

  5. Ask for a different setup in plain words

    Describe what you want in the Event assistant, for example "two-day festival with camping" or "club night with a guest list".

    Note: The event assistant picks a matching template and keeps adjusting the same one as you tell it more, so it is quicker than going back to the gallery when the first choice was close but not right.

  6. Select Use this template

    Select Use this template.

    Note: Select Back to templates to return to the gallery with your answers still in place, or Start from scratch to build the ticket list yourself.

  7. Enter the event name and brand

    Enter the event name and choose its brand.

    Ticket Fairy event details step with dates, event types, venue, age and description
    Create Event, Event details.
  8. Set the dates and times

    Set the start and end, then turn on separate doors-open or last-entry times if the venue uses them.

  9. Choose the event types

    Choose every event type that applies, and select a primary type if the event fits more than one.

  10. Add the venue, age limit, description and poster

    Search for the venue, choose the minimum age, add the event description and upload the poster.

    Note: Choose Enter manually when the venue search cannot find the right address. Turn on Hide venue when buyers should receive the location later, then set the date on which it is revealed.

  11. Select Next Step

    Select Next Step. Ticket Fairy saves a draft automatically.

    Ticket Fairy sales settings with referral rewards, sale dates, attendee checks, resale and booking fees
    Create Event, Sales Settings.
  12. Set the sales window and buyer options

    Set when ticket sales open and close, then choose the attendee-name, ID and resale options that suit the event and whether buyers pay the booking fee or you absorb it.

    Note: You can turn on referral rewards here too, with their ticket and rebate targets. Use Advanced options for the waiting list, order approval, nationality, phone number, date of birth and extra ticket PDF text.

  13. Review the ticket types

    Open the Ticket types step and complete any row marked Price needed, Allocation needed, Stock needed or Booking terms needed.

    Note: Add a ticket type if the event has none; Ticket Fairy asks before continuing when there are no ticket types or when a template row still needs information. The Set up ticket types guide, under Related guides, covers the complete ticket form.

    Set up ticket types

  14. Select Create Event

    Select Create Event. The event is published, and tickets become available at the sales start you chose.

    Note: Choose Save as Draft when you want to finish the event page, tickets or team before publishing it.

Or have it done for you

Fai can recommend built-in and organiser-shared templates, ask for the details and prices that belong to your event, and prepare the event with its ticket types and add-ons. She shows you the complete setup and asks before creating it. MCP and the CLI can create an event directly from the details you provide.

In your dashboard, with Fai

Create an event for <EVENT DESCRIPTION>. Compare the built-in and organiser-shared templates, recommend the closest setup, ask me for every missing detail and price, then show me the event, ticket types, add-ons and sales settings before creating it

From your own assistant, over MCP

Connect your assistant to our MCP server and ask it:

The copied MCP configuration includes --read-only. Remove --read-only only when you want your assistant to make changes. Routine changes run when requested; destructive actions ask you in a compatible client. If your client cannot ask, make the change in your dashboard.

Pick the brand and event details from this request: <BRAND>, <EVENT NAME>, <VENUE>, <START> to <END>. Ask me for anything missing, show me the complete event and then create it as a draft

From your terminal

Install the CLI from our CLI page, sign in with ticketfairy auth login, and choose the brand you are working on with ticketfairy brand use <BRAND_ID>. ticketfairy brand list and ticketfairy event list show the IDs the other commands use.

Set your active brand first. Running the command without event details in an interactive terminal opens a guided setup. The command creates the event from the details you enter; add --draft when you want to keep it off sale while you finish the setup.

A guided event setup in your terminal

ticketfairy event create --interactive

A draft from the main event details

ticketfairy event create --name "<EVENT NAME>" --start <START> --end <END> --venue-search "<VENUE AND CITY>" --currency <CURRENCY> --draft

A complete event from a JSON or YAML file

ticketfairy event create --from-file event.json

Return to a saved draft

Open Events, find the draft and open it. Its event details, sales settings and ticket types stay as you left them, ready to complete before you create the event.

Note: A saved draft keeps the work already completed, including the template it started from and any ticket types or add-ons that were created successfully.

Fai can find the draft, show you what still needs attention and continue the setup after you approve each change. MCP and the CLI can inspect the saved event. The dashboard is the clearest place to review the whole setup.

In your dashboard, with Fai

Find my draft event called <EVENT NAME>, show me its event details, ticket types, add-ons and sales settings, then ask what I want to finish before making any changes

From your own assistant, over MCP

The copied MCP configuration includes --read-only. Remove --read-only only when you want your assistant to make changes. Routine changes run when requested; destructive actions ask you in a compatible client. If your client cannot ask, make the change in your dashboard.

Find my draft event called <EVENT NAME>, show me its current details and tell me which required event fields are still missing

From your terminal

List drafts to find the event ID, then open its current details. Use the dashboard or the event update command to finish it.

Your events and their statuses

ticketfairy event list

The current details for the draft

ticketfairy event get <EVENT_ID>

Use the classic event form

Select Use Classic Editor on the Event details step when you need the established full-page event form. Everything you complete and save there works the same way.

Note: The classic form creates the same event. Use the guided setup to be led through it, and the classic form when your team already knows that layout.

Open the classic editor in the dashboard. Fai, MCP and the CLI can edit event data, but they cannot open this editor.

Questions you might have

Do I have to use a template?
No. Select Start from scratch for a blank event. A template saves time when its tickets and settings are close to what you need, and every prepared value remains editable.
Does a template copy another organiser's ticket prices?
No. You enter the standard ticket price and capacity for your event. Ticket Fairy uses those answers to calculate the starting prices and quantities for the template's other ticket types.
When does the event become public?
Selecting Create Event publishes the event. Tickets become available at the sales start you chose. Select Save as Draft when the event should remain private while you finish the setup.
Can I change a template setup after choosing it?
Yes. Change the ticket list on the template panel before you save anything, use Change template on the event details step to pick a different setup until the draft is saved, and change the event details, sales settings, ticket types and add-ons at any point before the event goes on sale. Choosing a different template starts its own ticket list, so changes you made to the previous list do not carry across; your answers and changes are kept only while you stay on the same template. The template remains a record of where the event started, not a live link to the event.
Which selling strategy should I choose?
Each option says who it suits. One price suits a first event or a small room; an early bird ladder suits most events; timed or phased releases suit a large room where rising prices keep buyers moving. Enter your capacity and Ticket Fairy suggests one, and you can change the ticket list whichever you choose.
What if the venue search finds several places with the same name?
Choose the result with the correct full address. If none is right, choose Enter manually and enter the venue name and address yourself.
Can I create an event without tickets?
Yes. Ticket Fairy asks you to confirm first because buyers will have nothing to purchase. For a ticketed event, create at least one priced or free ticket type with an allocation before putting it on sale.

Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

No setup fees. No required monthly ticketing fee. No credit card required.

Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

Book a demo

See how Ticket Fairy handles your tickets, on-sale and event entry. Pick a time that suits you.

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