--- title: "Create your Ticket Fairy account and brand to start selling tickets | Ticket Fairy Guides" description: "Sign up with your email address, Google account or Apple Account, create the brand your events sell under, and choose whether your ticket money is paid out after each event or as tickets sell." canonical: "https://www.ticketfairy.com/guides/create-your-account-and-first-brand" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Create your Ticket Fairy account and brand to start selling tickets Your brand and team # Create your Ticket Fairy account and brand to start selling tickets Promoters, venues and festival teams start selling tickets with an account for themselves and a brand for the name their events go on sale under. You create both in one sign-up, choose how the ticket money reaches you, and land on a dashboard ready for your first event. Takes: 8 minutes [Watch the video: Create your Ticket Fairy account and brand to start selling tickets](https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/create-your-account-and-first-brand/95761823a3604456c109febe45e56b4a6ed2a6473a54fffc3d3dddf195e10efb/0df530e22fd2a7e6/guide.mp4) · [English](https://www.ticketfairy.com/resources/captions/guides/guide-create-your-account-and-first-brand-0df530e22fd2.vtt) ***Watch how it's done** 4 min 51 s, with captions.* - [Open the sign-up page](#step-1) - [Select Sign up as an event organizer](#step-2) - [Choose what best describes you](#step-3) - [Enter your email and select Sign up with Email](#step-4) - [Enter your name and a password](#step-5) - [Enter the code from your email](#step-6) - [Enter your brand name and your business name](#step-7) - [Choose your business address from the list](#step-8) - [Select Continue to create your brand](#step-9) - [When to choose each payout mode](#step-10) - [Choose how you get paid](#step-11) - [Enter the bank account we pay you into](#step-12) - [Connect your Stripe account](#step-13) - [Select Get started](#step-14) - [Check that your dashboard opens on Home](#step-15) ## Before you start - You can sign up without an invitation, and you become the owner of the brand you create. - Signing up is free, with no card needed and no monthly fee. - You can open the inbox of the email address you sign up with, because we email a 6-digit code there to confirm it. - You have your business's registered name and address to hand, and your bank details if you want to add them now. 1. ## Open the sign-up page [Play from here](#guide-video) On the Ticket Fairy sign-in page, select **Create an account**. The page that opens asks you to select your role. **Note:** If you sign up from a Ticket Fairy page about selling tickets, you skip the role choice and go straight to the sign-up form. ![Sign-up page asking you to select your role, with the event organizer card and the ticket buyer card](https://www.ticketfairy.com/embeds/posters/marketing-sign-up--choose-role.png) *Sign up, Select your role to get started.* 2. ## Select Sign up as an event organizer [Play from here](#guide-video) Select **Sign up as an event organizer**. **Buy or Resell Tickets** is for fans and takes them to ticketfairy.com instead. 3. ## Choose what best describes you [Play from here](#guide-video) Under **What best describes you?**, choose the answer that fits you. - **Event Organizer/Manager/Marketing**: You organize, promote or market events. The form keeps the email field and the sign-up buttons. - **Venue Owner/Manager/Marketing**: You run, manage or market a venue. The sign-up carries on exactly as it does for events. - **I'm looking to buy tickets to an event**: You want to buy tickets. The email field is replaced by a button to ticketfairy.com, where tickets are bought and managed. **Note:** The event organizer answer and the venue answer create the same kind of account, with the same dashboard. ![Sign-up form with the event organizer answer chosen, an email address entered and the Sign up with Email button](https://www.ticketfairy.com/embeds/posters/marketing-sign-up--sign-up-with-email.png) *Sign up, What best describes you?* 4. ## Enter your email and select Sign up with Email [Play from here](#guide-video) Enter your email address in **Email**, then select **Sign up with Email**. The next page asks for your name and a password. **Note:** If the address already has a Ticket Fairy account, from buying tickets for example, the next page signs you in to that account instead of making a new one. 5. ## Enter your name and a password [Play from here](#guide-video) Enter your first and last name, enter a password of at least 6 characters in **Password** and **Confirm Password**, then select **Continue**. We email a 6-digit code to your address. ![The Create your account page with first name, last name, password and confirm password fields under the four sign-up steps](https://www.ticketfairy.com/embeds/posters/marketing-sign-up--create-your-account.png) *Sign up, Create your account.* 6. ## Enter the code from your email [Play from here](#guide-video) Enter the 6-digit code from the email we sent you and select **Continue**. Your account is created and the page moves on to your brand. **Note:** The code works for 5 minutes. If it has not arrived, select **Send a new code** once the countdown under the button ends. 7. ## Enter your brand name and your business name [Play from here](#guide-video) Enter the name buyers know your events by in **Brand Name**, and your company's registered name in **Business/Legal entity name**. **Note:** A brand is the name your events go on sale under, such as a promoter, a venue or a festival. Your events, your team and your payouts all belong to it. ![The Brand details page with the brand name, the business name and a business address chosen from the list](https://www.ticketfairy.com/embeds/posters/marketing-sign-up--brand-details.png) *Sign up, Brand details.* 8. ## Choose your business address from the list [Play from here](#guide-video) Start typing your business address in **Business address**, then select it from the suggestions that appear. If the address has no postal code, a **ZIP Code** field appears for you to enter it. **Note:** The country in this address decides which payout options and bank details the next page offers. 9. ## Select Continue to create your brand [Play from here](#guide-video) Select **Continue**. Your brand is created and the page moves on to Select payout mode. ## When to choose each payout mode [Play from here](#guide-video) Choose **Paid out after your event** when you want Ticket Fairy to take the card payments and send your ticket money to your bank, usually 10 to 15 business days after each event. Where there are chargebacks or cancellations, funds can be held for the chargeback window. Choose **Before your event, as tickets sell** when you want each payment in your own card payment account as it is made, which needs that account set up and active before tickets go on sale. 10. ## Choose how you get paid [Play from here](#guide-video) Choose how you want to be paid for your ticket sales. - **Paid out after your event**: Ticket Fairy takes the card payments and pays you after the event. The page asks for the bank account to pay into. - **Before your event, as tickets sell**: Payments go into your own connected Stripe account as they are made, and you can get paid daily on that account, where your country supports it. The page offers **Connect with Stripe** to set that account up. ![The Select payout mode page with Paid out after your event chosen and the UK bank account fields below it](https://www.ticketfairy.com/embeds/posters/marketing-sign-up--payout-after-event.png) *Sign up, Select payout mode.* 11. ## Enter the bank account we pay you into [Play from here](#guide-video) If you chose Paid out after your event, enter the bank account we pay into in the fields under the options, such as **Account Holder Name**, **Account Number** and **Sort Code** for a UK bank. The fields match the country of your business address. **Note:** For a US bank, the account holder's legal first and last name are required. Every other bank field can wait until later. **Tip:** You can add or change the account later under **Payout Details** on your brand's Details page. 12. ## Connect your Stripe account [Play from here](#guide-video) If you chose Before your event, as tickets sell, select **Connect with Stripe** and complete the setup Stripe asks for in the tab that opens. Back on this page, **Get started** becomes available once the account is linked. **Note:** Stripe asks for your identity and your bank account, so have them to hand. The full setup, and what to do if you stop part way, is in the guide to taking ticket money with a payment processing account. ![The Select payout mode page with Before your event, as tickets sell chosen and the Connect with Stripe button](https://www.ticketfairy.com/embeds/posters/marketing-sign-up--payout-as-tickets-sell.png) *Sign up, Before your event, as tickets sell.* 13. ## Select Get started [Play from here](#guide-video) Select **Get started**. Ticket Fairy saves your payout choice and opens your dashboard. **Note:** If you started an event before signing up, **Get started** opens that event instead, saved as a draft under your new brand. 14. ## Check that your dashboard opens on Home [Play from here](#guide-video) Check that your dashboard opens on **Home**. For a new account, **Your first steps** suggests where to start for the kind of events you run. ![Dashboard home with the Your first steps welcome for a new event organizer](https://www.ticketfairy.com/embeds/posters/marketing-dashboard-home--personalised-welcome.png) *Home, Your first steps.* ## Or have it done for you Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. You complete the sign-up pages yourself, because Fai works only once you have an account. After you sign up, she can tell you which payment accounts are linked to your brand and whether one still needs its setup finished, and open any page of the dashboard for you. ### In your dashboard, with Fai ``` List the payment accounts linked to and tell me if any of them still needs its setup finished before tickets go on sale ``` ## Set up payouts later [Play from here](#guide-video) On Select payout mode, select **Skip for Now**, then **Skip for now** in the confirmation. Add your payout details before tickets go on sale, so your money isn't delayed. Skip the payout step on the page itself. Fai can later list the payment accounts on your brand and start linking one, which the guide to taking ticket money with a payment processing account covers. ### In your dashboard, with Fai ``` Show the payment accounts on and help me connect one for payouts ``` ## Create your brand later [Play from here](#guide-video) On Brand details, select **Skip for now**, then **Skip for now** again in the confirmation, and your dashboard opens without a brand. When you are ready, open **Brands** in the sidebar and select **Create Brand** to fill in the same brand details and payout pages. **Note:** You need a brand before you can publish your first event. Create the brand in the dashboard, from Brands. Fai can list your brands and switch between them. ## Questions you might have **Do I need to pay or add a card?** No. Every brand starts free, with unlimited events and no monthly fee, and your buyers pay Ticket Fairy's ticketing fee on paid tickets. To try Pro free for 30 days, add a card from your dashboard at any time: the trial starts when you add it, and you get a reminder 3 days before the first charge. **Can I sign up with my Google account?** Yes. Choose what best describes you, then select **Sign in with Google** instead of entering your email and pick your Google account. There is no code or password to enter, and the sign-up goes straight to your brand details. **Can I sign up with my Apple Account?** Yes. Choose what best describes you, then select **Sign in with Apple** and confirm with your Apple Account. If Apple does not share your name, enter your first and last name when the page asks. The sign-up then goes straight to your brand details. If you choose Hide My Email, Ticket Fairy emails reach you through Apple's private relay address. **What if my email already has a Ticket Fairy account?** The sign-up form checks the address first. If you have bought tickets with it, or joined someone's team with it, the next page signs you in to that account instead of creating a second one. **The code has expired or doesn't work. What do I do?** A code works for 5 minutes, and you get five tries. If the page says "That code has expired. Select "Request a new code" to get a fresh one.", select **Send a new code** under the button and enter the newest code from your inbox, checking your spam folder too. **Why won't Brand details let me continue?** The business address has to be one of the suggestions under the field. Type the start of the address again and select it from the list, because an address you type in full without selecting it is not saved. **Why is only one payout mode offered?** In some countries, including Sweden and Indonesia, a brand takes card payments in its own account, so only **Before your event, as tickets sell** is offered. For a brand in Indonesia the button sets up a Xendit account instead, and Xendit emails you an invitation to finish it. On these brands the page has no **Skip for Now**, so you set up payouts before your dashboard opens. **Can I change how I get paid after signing up?** Yes. Enter or change the bank account under **Payout Details** on your brand's Details page, or link your own card payment account on the brand's Payments page to take payments as tickets sell. **Can Fai sign me up?** No. Fai works inside your dashboard, so you complete the sign-up pages yourself. Once you are signed in she can take you to any page and help set up your first event. **How do I add my team?** Invite them from your brand's Team page once your brand exists. Each person gets an email to accept, and you choose what each of them can access. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/teams-and-security) - [Find your way around the home page of your event dashboard](https://www.ticketfairy.com/guides/find-your-way-around-the-dashboard-home) - [Create an event](https://www.ticketfairy.com/guides/create-an-event) - [Take ticket money with a payment processing account](https://www.ticketfairy.com/guides/connect-a-payment-account) - [Invite your team to your events and choose what each person can do](https://www.ticketfairy.com/guides/invite-your-team) - [Check the payout for your event](https://www.ticketfairy.com/guides/check-your-payout) - [Secure the account that runs your events](https://www.ticketfairy.com/guides/secure-your-account) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Start free with unlimited events and no monthly fee, and choose a paid plan when you need more. - Set up your event in minutes - Free events are free - Fai, your AI teammate, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/teams-and-security) ### Tips for selling more tickets Practical advice from working event organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)