--- title: "Design the look of the emails about your events | Ticket Fairy Guides" description: "Set the header and logo, colors, fonts and footer that every email to your ticket holders and fans is built on, starting from a ready-made design that already uses your brand kit, and choose the one your emails use by default." canonical: "https://www.ticketfairy.com/guides/design-the-look-of-your-brands-emails" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Design the look of the emails about your events Email, SMS and marketing # Design the look of the emails about your events Festival promoters, club brands and venue teams want every email to look like it came from them, whoever on the team sends it. A design holds that look once, and each email puts its own words inside it, so a new logo or color reaches every email that has not gone out yet. Set the header and logo, colors, fonts and footer that every email to your ticket holders and fans is built on, starting from a ready-made design that already uses your brand kit, and choose the one your emails use by default. For: Brand teams who want every email to carry their own look Takes: 6 minutes - [Open Designs](#step-1) - [Choose where to start](#step-2) - [Enter a name for the design](#step-3) - [Change the header, colors, fonts and footer](#step-4) - [Keep one message area](#step-5) - [Select Save design](#step-6) - [Optional: Make it your default](#step-7) - [Check an email uses the design](#step-8) ## Before you start - You're an owner, an admin or a marketing team member of the brand, and the brand is verified. Messaging is part of every plan. - Optional: your logo, colors and fonts are in Brand Guidelines. The ready-made designs use them, and they use your brand name where there is no logo yet. 1. ## Open Designs Go to your brand, select **Messaging**, then **Designs**. **Your designs** lists the ones your team made, and **Ready-made by Ticket Fairy** lists four looks that already use your logo, colors and fonts. **Note:** The design marked **Default** is the one every email uses unless someone chooses another. Until you choose one, that is the ready-made Classic design. ![Ticket Fairy Messaging Designs with the brand's own design marked Default above the four ready-made designs](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--designs.png) Messaging, Designs. 2. ## Choose where to start Choose one of the buttons on a design, or at the top of Designs. - **Copy and change**: On a ready-made design, opens a copy of it named as your copy. The ready-made design itself stays as it is. - **Change**: On one of your designs, opens it to change. - **New design**: Opens an empty design that follows your brand kit. 3. ## Enter a name for the design Under **About this design**, enter a **Name** your team will recognize, such as House style or Festival season. ![Ticket Fairy design editor with the name, the blocks, the logo at the top, the message area and the footer](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--design-editor.png) Messaging, Designs, a design. 4. ## Change the header, colors, fonts and footer Drag blocks such as **Image**, **Social links** and **Footer** above or below the message area, then select a block to change it. Select **Email style** to change the colors, the font and the email width. **Note:** A field marked **From your brand kit** follows Brand Guidelines, so a new logo or color there reaches your emails. **Use my brand style** puts every color and font back to your brand kit. 5. ## Keep one message area Leave the **Message area** block where each email's own words go, and move it up or down if you want. A design needs exactly one, outside the two columns. 6. ## Select Save design Select **Save design**. When you change a design that was saved before, read the dialog, then select **Save design** in it. **Warning:** Every email that uses the design and has not gone out yet, including scheduled and automatic messages, changes to the new look. Emails already sent stay as they were. ![Ticket Fairy Save this design? dialog saying every email that uses the design and has not gone out yet will use the new look](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--save-design.png) Messaging, Designs, Save design. 7. ## Optional: Make it your default Back in **Designs**, select **Make default** on the design. Every email that uses your default design and has not gone out yet changes to it. 8. ## Check an email uses the design Open an email in **Messages**. The design it uses is named above the visual builder, and **Change design** lets you choose another for that email alone. ![Ticket Fairy Choose a design for this email dialog with the brand's own design and the ready-made designs](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--choose-design.png) Messaging, Messages, Change design. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Fai, the assistant inside your dashboard, can list your designs, make one from your brand kit, change it, make it your default or delete it. She shows you the design and asks you to approve before she saves, changes the default or deletes anything. ### In your dashboard, with Fai Make an email design from our brand kit with our logo at the top and our address in the footer, show it to me, then make it our default ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Delete a design In **Designs**, select **Delete** on one of your designs, then **Delete** in the dialog. Emails that used it and have not gone out yet use your default design instead. **Note:** You can't delete your default design, so make another design the default first. Ready-made designs can't be deleted. Fai can delete one of your designs after she names it and tells you which emails switch to your default. ### In your dashboard, with Fai Delete the \ email design and tell me which emails move to our default first ## Questions you might have Does changing a design change emails I already sent?: No. A sent email keeps the look it had when it went out. Drafts, scheduled emails and automatic messages always show the design as it is now. What happens when I change my logo or colors in Brand Guidelines?: The ready-made designs, and every field of yours marked **From your brand kit**, take the new logo, colors and fonts. Emails that have not gone out yet show the change. Do texts use a design?: No. A design is the look of an email, and a text is plain words. Do marketing emails need an unsubscribe link in the design?: Yes. The ready-made designs carry one in their footer. **Before you send** stops a marketing email whose design has no unsubscribe link and names the design, so add a **Footer** block to it. What if a teammate changes the same design while I have it open?: Your changes stay on the page and the dashboard names who saved first. Select **Load their version** to see theirs, or **Keep my changes** to save yours over it. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/emails-to-buyers) - [Email or text your fans and ticket holders from your brand](https://www.ticketfairy.com/guides/email-or-text-your-fans-and-ticket-holders) - [Reuse email, text and gift certificate templates across your events](https://www.ticketfairy.com/guides/reuse-email-text-and-gift-certificate-templates) - [Set up a brand kit for your events](https://www.ticketfairy.com/guides/set-up-your-brand-kit) - [Create extra landing pages for your event](https://www.ticketfairy.com/guides/create-extra-landing-pages-for-your-event) - [Add your own words to the ticket confirmation email](https://www.ticketfairy.com/guides/add-your-own-words-to-the-confirmation-email) - [Show your sponsors on your tickets and event page](https://www.ticketfairy.com/guides/show-your-sponsors-on-your-tickets-and-event-page) - [Email the people who bought tickets to your event](https://www.ticketfairy.com/guides/email-your-buyers) - [Manage one event's emails and texts in Messaging](https://www.ticketfairy.com/guides/manage-one-events-emails-and-texts-in-messaging) - [Find your event emails and templates from the previous Messaging pages](https://www.ticketfairy.com/guides/find-your-emails-and-templates-from-the-previous-messaging-pages) - [Review the messages Fai suggests for your events](https://www.ticketfairy.com/guides/review-the-messages-fai-suggests-for-your-events) - [Send automatic messages before and after every event](https://www.ticketfairy.com/guides/send-automatic-messages-before-and-after-every-event) - [Set quiet hours and a weekly marketing limit for your events](https://www.ticketfairy.com/guides/set-quiet-hours-and-a-weekly-marketing-limit) - [Get your own text number for marketing texts about your events](https://www.ticketfairy.com/guides/get-your-own-text-number-for-marketing-texts) - [Save the emails you send buyers, guests and applicants](https://www.ticketfairy.com/guides/save-the-emails-you-send) - [Give your promoters artwork to post about your event](https://www.ticketfairy.com/guides/give-your-promoters-artwork-to-post) - [Tell ticket holders where your event is](https://www.ticketfairy.com/guides/announce-your-venue-location) - [Build a website for your events](https://www.ticketfairy.com/guides/build-a-website-for-your-events) - [Build a website at your event's link](https://www.ticketfairy.com/guides/build-a-website-at-your-event-link) - [Offer hotel and flight bookings on your event site](https://www.ticketfairy.com/guides/offer-hotel-and-flight-bookings-on-your-event-site) - [Connect your own web address to your event website](https://www.ticketfairy.com/guides/connect-your-own-web-address-to-your-event-website) - [Take enquiries and RSVPs on your event website](https://www.ticketfairy.com/guides/take-enquiries-and-rsvps-on-your-event-website) - [Let Fai improve your event website](https://www.ticketfairy.com/guides/let-fai-improve-your-event-website) - [List your events on your website](https://www.ticketfairy.com/guides/list-your-events-on-your-website) - [Protect, hide and redirect pages on your event website](https://www.ticketfairy.com/guides/protect-hide-and-redirect-pages-on-your-event-website) - [Translate your event website](https://www.ticketfairy.com/guides/translate-your-event-website) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/emails-to-buyers) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)