# Make your event page sell the night | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Make your event page sell the night Setting up an event # Make your event page sell the night The event page is where a buyer decides. Club promoters and festival teams put the flyer, the line-up and the door rules on it, because a page that answers the obvious questions converts better than one that leaves them open. Everything here belongs to the event, so a duplicate starts from the same artwork and you change what is different. Add the flyer, the background and the description a buyer reads before they choose a ticket, keep the one-line version short enough to survive a share, and give each language its own words and artwork. For: Turning visitors into ticket buyers on your event page Takes: 6 minutes - [Add your flyer](#step-1) - [When to set a background](#step-2) - [Put your event name in your own type](#step-3) - [Describe the night](#step-4) - [Add the one line that travels](#step-5) ## Before you start - You're an owner or admin of the event. Promoters and door logins do not see the event form. - You have your flyer at 1200 by 1600 pixels. The form says the same sizes beside each upload area. - You know your door times, age rule and travel details, because those are what buyers ask before they buy. 1. ## Add your flyer On the **Event Images** card, drop your artwork on **Add Flyer/Poster**. **Note:** The card says 1200 by 1600 pixels beside the area. This is the picture that goes on the event page and into a shared link, so use the version with the line-up on it. ![Ticket Fairy Event Images card with empty upload areas for the flyer and the background, each stating its size](https://www.ticketfairy.com/embeds/posters/marketing-event-page-design--images.png) Event, Details, Event Images. ## When to set a background Ticket Fairy builds a background out of your flyer, which suits most events. Add your own on **Add Background Image (optional)** when you have artwork made for a wide screen, and switch off **Use automatically-generated background** to use it. **Note:** The card asks for 1920 by 1080 pixels here. A tall flyer stretched across a wide page is worse than the one it builds for you. 2. ## Put your event name in your own type Switch on **Use transparent logo (PNG/SVG) instead of text event name** and upload the logo. **Note:** Use this where the brand is the draw. Leave it off and the page sets your event name in the standard type, which stays readable at every width. 3. ## Describe the night On the **Event Description** card, enter what a buyer needs before they choose a ticket. **Note:** Headings, lists and links all work. The line-up, the door times, the age rule and how to get there answer most of what buyers ask you by email. ![Ticket Fairy Event Description card with a formatted description and a one-line short description](https://www.ticketfairy.com/embeds/posters/marketing-event-page-design--description.png) Event, Details, Event Description. 4. ## Add the one line that travels Enter a **Short Description (max 100 characters)** for your event. **Note:** This is the line that appears in listings and beside a shared link, where the full description does not fit. Name the act or the night, not the venue. ## Or have it done for you Fai, the assistant inside your dashboard, drafts the wording for you and sets the one-line version herself, asking you to approve it first. The full description goes into the card on the page, and so does the artwork, because she can neither save the long text nor hold your flyer for you. ### In your dashboard, with Fai For \, draft an event description covering the line-up, the door times, the age rule and how to get there, then set the one-line version ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. Pick the brand, find the event \ and show it ## Sell the same event in another language 1. ### Switch the card to that language Choose the language in the selector at the top right of either card, then enter the words or upload the artwork for it. **Note:** Each language keeps its own description and its own flyer, so a poster with English text on it does not follow a Spanish buyer around. Fai can draft the description in another language from the English one, and asks you to approve it before it is saved. ### In your dashboard, with Fai For \, draft the event description in \ from the English one ### From your own assistant, over MCP Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. Pick the brand, find the event \ and show it ## Questions you might have What size should my flyer be?: 1200 by 1600 pixels, which the card states beside the upload area. A background, if you add one, is 1920 by 1080. Why does my page look different from my flyer?: The background is built from your flyer unless you upload your own and switch the automatic one off. That is the setting to change. Does the description carry over when I duplicate an event?: Yes. A duplicate starts from the same description and artwork, so change the dates and the line-up rather than starting again. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [Answer your buyers' questions on the event page](https://www.ticketfairy.com/guides/add-faqs-to-your-event-page) - [Create an event](https://www.ticketfairy.com/guides/create-an-event) - [Duplicate an event](https://www.ticketfairy.com/guides/duplicate-an-event) - [Open your ticket on-sale](https://www.ticketfairy.com/guides/open-your-ticket-on-sale) - [Use Freefund to reduce no-shows at free and RSVP events](https://www.ticketfairy.com/guides/reduce-no-shows-at-free-rsvp-events) - [Run an A/B test for your event](https://www.ticketfairy.com/guides/run-an-ab-test-for-your-event) - [Make your event invitation-only](https://www.ticketfairy.com/guides/make-an-event-invitation-only) - [Password-protect your event](https://www.ticketfairy.com/guides/password-protect-your-event) - [Sell tickets by personal invitation](https://www.ticketfairy.com/guides/sell-tickets-by-personal-invitation) - [Unlock hidden tickets with an access code](https://www.ticketfairy.com/guides/unlock-hidden-tickets-with-an-access-code) - [Approve orders before buyers receive tickets](https://www.ticketfairy.com/guides/approve-orders-before-buyers-receive-tickets) - [Schedule when your event goes live](https://www.ticketfairy.com/guides/schedule-when-your-event-goes-live) - [Postpone or reschedule an event](https://www.ticketfairy.com/guides/postpone-or-reschedule-an-event) - [Cancel an event](https://www.ticketfairy.com/guides/cancel-an-event) - [Take pre-registrations before your ticket on-sale](https://www.ticketfairy.com/guides/take-pre-registrations-before-your-on-sale) - [Create a reusable event template](https://www.ticketfairy.com/guides/create-a-reusable-event-template) - [Set up ticketing for a multi-day festival](https://www.ticketfairy.com/guides/sell-a-multi-day-festival) - [Sell parking, camping and merchandise with your tickets](https://www.ticketfairy.com/guides/sell-add-ons-with-your-tickets) - [Group your tickets into categories](https://www.ticketfairy.com/guides/group-your-tickets-into-categories) - [Issue reusable event passes to crew and artists](https://www.ticketfairy.com/guides/issue-entry-passes-to-your-crew) - [Set up ticket types](https://www.ticketfairy.com/guides/set-up-ticket-types) - [Sell timed-entry tickets for an attraction, exhibition or food event](https://www.ticketfairy.com/guides/sell-timed-entry-tickets) - [Run a recurring event series](https://www.ticketfairy.com/guides/run-a-recurring-event-series) - [Sell VIP tables and bottle service through your promoters](https://www.ticketfairy.com/guides/sell-vip-tables-and-bottle-service) - [Run ticketing for a nightclub](https://www.ticketfairy.com/guides/run-a-nightclub) - [Run ticketing for a club night](https://www.ticketfairy.com/guides/run-a-club-night) - [Hold back tickets for later](https://www.ticketfairy.com/guides/hold-back-ticket-stock) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)