--- title: "Email or text your fans and ticket holders from your brand | Ticket Fairy Guides" description: "Email or text the ticket holders and fans of your events: start from a blank message, a template or a design Fai makes for you, build the email in the visual builder, choose who gets it in plain words, send a test to yourself or your team, then send it now or later and follow its results." canonical: "https://www.ticketfairy.com/guides/email-or-text-your-fans-and-ticket-holders" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Email or text your fans and ticket holders from your brand Email, SMS and marketing # Email or text your fans and ticket holders from your brand Doors times, a venue change, a lineup announcement or a last call for the final tickets all start as one message to the right people. Promoters and venue teams draft it once in Messaging, see how many people it reaches and what it costs before sending, and keep every message with its results and history in one list. Email or text the ticket holders and fans of your events: start from a blank message, a template or a design Fai makes for you, build the email in the visual builder, choose who gets it in plain words, send a test to yourself or your team, then send it now or later and follow its results. For: Sending emails and texts to ticket holders and fans across your events Takes: 9 minutes - [Open Messages](#step-1) - [Start a new email or text](#step-2) - [Name the message and choose the event](#step-3) - [Choose email or text and the kind of message](#step-4) - [Choose who gets it](#step-5) - [Enter the subject line and preview text](#step-6) - [If you chose Email, build the message in the visual builder](#step-7) - [If you chose Text, check the text parts and the cost](#step-8) - [Optional: Ask Fai to draft it](#step-9) - [Save your changes](#step-10) - [Check Before you send](#step-11) - [Send yourself a test](#step-12) - [Optional: Send a test to your team](#step-13) - [Select Send now](#step-14) - [If you want it to go out later, schedule it instead](#step-15) - [Check the results and history](#step-16) ## Before you start - You're an owner, an admin or a marketing team member of the brand. Messaging is part of every plan. - Your brand is verified. **Messaging** stays greyed out in the brand menu until it is. - Your own account has passed identity verification. You can draft without it, and **Before you send** asks for it before anything goes out. - To send marketing texts, your brand has its own text number set up for marketing texts. Event information texts go from Ticket Fairy's number at no cost. 1. ## Open Messages Go to your brand, select **Messaging**, then **Messages**. Every email and text your team has drafted, scheduled or sent is listed with its status, who it went to and how it did. **Note:** Filter by **Drafts**, **Scheduled**, **Sent** or **Not sent**, by email or text, or by event. ![Ticket Fairy Messages list with drafts, scheduled and sent emails and texts, their groups, statuses and results](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--messages.png) Messaging, Messages. 2. ## Start a new email or text Select **New email** or **New text**, then choose how to start. - **Start from a blank message**: Opens an empty draft. A new email opens in the visual builder. - **Let Fai design it**: For an email only. You tell Fai what it is about, and she designs it in your brand style with your event and a ticket button. - **Use this**: On a template under **Or start from a template**, copies that template into a new draft. Later changes to the template do not change your message. **Note:** A new email starts as marketing and a new text starts as event information. Nothing is sent until you choose to send it. ![Ticket Fairy New email dialog with Start from a blank message, Let Fai design it and your templates and the ready-made ones](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--new-message-picker.png) Messaging, Messages, New email. 3. ## Name the message and choose the event Under **About this message**, enter a **Name**, then search for the **Event** it is about. Only your team sees the name. **Note:** An email can go without an event, to everyone who agreed to your emails or to your brand team. A text is about one event, except a marketing text to everyone who agreed to your texts. ![Ticket Fairy message editor with the event, the group, the subject line, the message, the Fai panel and Before you send, and Send now at the foot](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--email-editor.png) Messaging, Messages, a draft email. 4. ## Choose email or text and the kind of message Under **Send as**, choose **Email** or **Text**, then choose the **Kind of message**. - **Event information**: What anyone with a ticket needs to know about the event, such as times, changes and reminders. A text of this kind goes out from 14 days before the event until 3 days after it, and must not read like an offer. - **Marketing**: Announcements and offers. It goes only to people who agreed to hear from you, and every marketing email carries an unsubscribe link. 5. ## Choose who gets it Under **Who gets it**, choose a **Group**, such as **Everyone with a ticket** or **Fans who haven't bought for this event yet**. The count under the list says about how many people are in the group right now. **Note:** The list offers only the groups that fit the channel and the kind of message. **People with certain ticket types** and **People with certain add-ons** then ask you to choose which. 6. ## Enter the subject line and preview text For an email, enter the **Subject line** and the **Preview text**. For a text, enter the **Text message** instead. **Tip:** Select a detail under **Add personal details:**, such as **First name** or **Event link**, and each person gets their own. 7. ## If you chose Email, build the message in the visual builder Drag blocks such as **Heading**, **Text**, **Event card** and **Button** onto the email, then select a block to change its words. Your logo, colors, fonts and footer come from the design named above the builder. **Note:** Select **Change design** to use another of your brand's designs for this email. Select **Plain editor** if you want to enter the message as plain text instead. ![Ticket Fairy message editor with an email in the visual builder, its blocks, the brand design in use and Change design](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--email-builder.png) Messaging, Messages, an email in the visual builder. 8. ## If you chose Text, check the text parts and the cost Read the count under **Text message**, which shows the characters and how many text parts the message is sent as. A marketing text also shows its estimated cost under **Before you send** once you save. **Note:** A text part holds up to 160 characters. An emoji or a curly quote makes each part hold 70, and the editor names the character so you can replace it. ![Ticket Fairy message editor with a marketing text to ticket holders who agreed to texts, its character and text part count, and the estimated cost under Before you send](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--text-editor.png) Messaging, Messages, a draft text. 9. ## Optional: Ask Fai to draft it In the Fai panel under the message, enter what the message is about in **What's it about?**, then select the button under it. Fai's draft appears in the panel, and nothing changes in your message until you select **Use this**. **Tip:** With a message already in place, select **Shorter**, **Friendlier** or **Clearer**, or enter your own change in **Tell Fai what to change**. ![Ticket Fairy Fai panel under a new email, with a brief about a new doors time, three subject line ideas and Fai's draft email with Use this and Discard](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--write-with-fai.png) Messaging, Messages, a new email with Fai's draft. 10. ## Save your changes Select **Save changes**. The checks run again on what you saved, and **Send now** and **Schedule for later** wait until you have saved. **Note:** If a teammate saved the same message while you were editing, your changes stay on the page and you choose **Load their version** or **Save mine instead**. 11. ## Check Before you send Read **Before you send** under the message. An item under **Must fix** stops the send until you change it, and an item under **Check this** is worth a look but does not stop it. **Note:** The checks cover an empty group, the subject line length, missing links and fields, text parts, quiet hours, how many marketing messages your fans had this week, and an event information text that reads like an offer or goes out too long before or after the event. 12. ## Send yourself a test Select **Send me a test email** or **Send me a test text**. The test goes to the email address or mobile number on your own account, with the personal details filled in as yours. **Note:** A test text needs a mobile number on your account profile. A test never counts as a send and never reaches your buyers or fans. 13. ## Optional: Send a test to your team Select **Send a test to others**, tick the people on your brand team or the event team who should check it, then select the send button under the list. Each person gets the test with their own name and details filled in. **Note:** You are ticked first, and next time the people you chose are ticked again. You can send a test to up to 20 people at a time, and a test text skips anyone with no mobile number on their account. ![Ticket Fairy Send a test email dialog with you ticked first, the other people on the brand and event teams to tick, and the send button](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--send-test-to-others.png) Messaging, Messages, Send a test to others. 14. ## Select Send now Select **Send now**, read who it goes to, how many people and any cost, then select **Send now** in the dialog. Large groups go out in batches over a few minutes. **Warning:** A sent message can't be taken back. Select **Keep editing** if anything in the dialog looks wrong. ![Ticket Fairy Send this message now? dialog naming the message, the group and about how many people it goes to](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--send-now-confirm.png) Messaging, Messages, Send now. 15. ## If you want it to go out later, schedule it instead Select **Schedule for later**, choose the date and time under **Send on**, then select **Schedule**. The time is in your own time zone, and the dialog names the event's time zone when it differs. **Note:** A marketing text that falls inside your quiet hours waits and goes when quiet hours end. ![Ticket Fairy Schedule this message dialog with the date and time the message goes out, in your time zone](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--schedule-message.png) Messaging, Messages, Schedule for later. 16. ## Check the results and history Open the message from **Messages** once it is sent. **Results** shows how many people it was sent to, delivered to and opened by, and **History** shows who saved, scheduled and sent it, and when. **Note:** Opens are counted for emails only, and some email apps hide or fake them, so read the open rate as an estimate. ![Ticket Fairy sent email with who sent it, its results for sent, delivered, opened and open rate, and its history](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--sent-message.png) Messaging, Messages, a sent email. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Fai, the assistant inside your dashboard, can draft an email or a text with you, start it from one of your templates, save it as a draft, count who it reaches, run the checks, send a test to you or to up to 20 people on your team, and send or schedule it. She shows you the message, the group and the number of people, and asks you to approve before she saves, sends or schedules anything. ### In your dashboard, with Fai Draft an email to \ for \ about \, send a test to me and \, then show me the checks and how many people it goes to before you schedule it for \ ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Change or cancel a scheduled message 1. ### Open the scheduled message In **Messages**, select **Scheduled**, then select the message. **Note:** A scheduled message can't be edited while it waits, so cancel the schedule, change it and schedule it again. 2. ### Select Cancel schedule Select **Cancel schedule** beside the time it goes out, then **Cancel schedule** again in the dialog. The message goes back to your drafts and does not go out. ![Ticket Fairy Cancel the schedule? dialog over a scheduled email](https://www.ticketfairy.com/embeds/posters/marketing-messaging-suite--cancel-schedule.png) Messaging, Messages, a scheduled email. Fai can cancel a scheduled message and put it back in your drafts, after she shows you which message it is and when it was due to go out. ### In your dashboard, with Fai Cancel the schedule on \ and put it back in my drafts ## Send a message again Open the sent message and select **Duplicate** at the foot of the editor. A copy opens as a new draft with the same event, group and wording, ready for the next event or a second send. Fai can copy a message into a new draft and change the event or wording before you check and send it. ### In your dashboard, with Fai Copy \ into a new draft for \ and show it to me ## Questions you might have Why can't I select Send now?: Either you have unsaved changes, so select **Save changes** first, or **Before you send** has an item under **Must fix**, such as a missing subject line, a group with nobody in it, an event that ended more than 15 days ago, or an event information text that reads like an offer. Send an offer as a marketing text instead. Who can I send marketing texts to?: Only to people who agreed to get texts from you: **Ticket holders who agreed to texts** for one event, or everyone who agreed to your texts across your brand, with or without an event. Marketing texts go only from your brand's own text number. Event information texts can go to anyone with a ticket from Ticket Fairy's number. What does a marketing text cost?: We charge your brand the price per text part shown in Settings for every part sent. **Before you send** and the **Send now** dialog show the estimated cost for the group before you send, and event information texts are free. Can I email fans who haven't bought a ticket for this event yet?: Yes. Choose the event, set the kind of message to **Marketing** and choose **Fans who haven't bought for this event yet**. It reaches people who agreed to your emails and have no ticket for that event. Does a marketing email need an unsubscribe link?: Yes, and we add one at the bottom of every marketing email that doesn't already carry one. **Before you send** tells you when it will be added. Can I delete a message?: You can delete a draft or a message that was not sent: open it and select **Delete** at the foot of the editor. A scheduled or sent message stays in your history, so cancel the schedule first or use **Duplicate** to start again. What happens if a message is not sent?: It shows as **Not sent** with the reason at the top of the message. Open it, change what the reason names and select **Save changes**: the message goes back to your drafts, ready to send or schedule again. Can two of us work on the same message?: Yes. The editor shows who last edited it and when. If a teammate saves while you are editing, your changes stay on the page and you choose whose version to keep. Where are the emails I sent before Messaging changed?: In **Messages**, marked **From the previous Messaging page**. They are brought in the first time someone on your team opens Messaging, with their results. Can I email a list of specific people?: Yes. Choose the event, then **Specific email addresses**, and enter up to 500 addresses, one per line or separated by commas. The email goes to the addresses that match ticket holders of that event, and **Before you send** names any address with no ticket. Which groups can a message go to?: For an event: everyone with a ticket, certain ticket types or add-ons, people who came or did not, orders where nobody has checked in, the waiting list, people who pre-registered, people who started checkout but did not finish, people who were refunded, your promoters, specific email addresses, or your event or brand team. Across your brand: everyone who agreed to your emails, fans who have not bought for an event yet, or, for a marketing text, everyone who agreed to your texts. For a text to everyone who agreed to your texts, the count of people can take a few minutes to appear. Can my team get a text?: Yes. Choose the event, set **Send as** to **Text** and choose **Your brand team** or **Your event team**. Anyone on the team with no mobile number on their account is left out. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/emails-to-buyers) - [Design the look of the emails about your events](https://www.ticketfairy.com/guides/design-the-look-of-your-brands-emails) - [Reuse email, text and gift certificate templates across your events](https://www.ticketfairy.com/guides/reuse-email-text-and-gift-certificate-templates) - [Manage one event's emails and texts in Messaging](https://www.ticketfairy.com/guides/manage-one-events-emails-and-texts-in-messaging) - [Find your event emails and templates from the previous Messaging pages](https://www.ticketfairy.com/guides/find-your-emails-and-templates-from-the-previous-messaging-pages) - [Review the messages Fai suggests for your events](https://www.ticketfairy.com/guides/review-the-messages-fai-suggests-for-your-events) - [Send automatic messages before and after every event](https://www.ticketfairy.com/guides/send-automatic-messages-before-and-after-every-event) - [Get your own text number for marketing texts about your events](https://www.ticketfairy.com/guides/get-your-own-text-number-for-marketing-texts) - [Set quiet hours and a weekly marketing limit for your events](https://www.ticketfairy.com/guides/set-quiet-hours-and-a-weekly-marketing-limit) - [Email the people who bought tickets to your event](https://www.ticketfairy.com/guides/email-your-buyers) - [Create extra landing pages for your event](https://www.ticketfairy.com/guides/create-extra-landing-pages-for-your-event) - [Add your own words to the ticket confirmation email](https://www.ticketfairy.com/guides/add-your-own-words-to-the-confirmation-email) - [Show your sponsors on your tickets and event page](https://www.ticketfairy.com/guides/show-your-sponsors-on-your-tickets-and-event-page) - [Save the emails you send buyers, guests and applicants](https://www.ticketfairy.com/guides/save-the-emails-you-send) - [Give your promoters artwork to post about your event](https://www.ticketfairy.com/guides/give-your-promoters-artwork-to-post) - [Tell ticket holders where your event is](https://www.ticketfairy.com/guides/announce-your-venue-location) - [Build a website for your events](https://www.ticketfairy.com/guides/build-a-website-for-your-events) - [Build a website at your event's link](https://www.ticketfairy.com/guides/build-a-website-at-your-event-link) - [Offer hotel and flight bookings on your event site](https://www.ticketfairy.com/guides/offer-hotel-and-flight-bookings-on-your-event-site) - [Connect your own web address to your event website](https://www.ticketfairy.com/guides/connect-your-own-web-address-to-your-event-website) - [Take enquiries and RSVPs on your event website](https://www.ticketfairy.com/guides/take-enquiries-and-rsvps-on-your-event-website) - [Let Fai improve your event website](https://www.ticketfairy.com/guides/let-fai-improve-your-event-website) - [List your events on your website](https://www.ticketfairy.com/guides/list-your-events-on-your-website) - [Protect, hide and redirect pages on your event website](https://www.ticketfairy.com/guides/protect-hide-and-redirect-pages-on-your-event-website) - [Translate your event website](https://www.ticketfairy.com/guides/translate-your-event-website) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/emails-to-buyers) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)