--- title: "Email your ticket buyers about your event | Ticket Fairy Guides" description: "Send the doors time, the set times, a venue change or a thank-you to everyone attending, to one ticket type or to the waiting list, now or at a time you choose, and see who opened it." canonical: "https://www.ticketfairy.com/guides/email-your-buyers" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Email your ticket buyers about your event Email, SMS and marketing # Email your ticket buyers about your event The doors time, the set times and any change of venue all have to reach your ticket holders, and a thank-you the morning after is worth sending too. As a promoter you choose who gets the email, send it now or at a time you set, and see who opened it. You don't have to export anything to another tool. Takes: 6 minutes [Watch the video: Email your ticket buyers about your event](https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/email-your-buyers/4a60dca2d92eea50ee2a2c9b268a9eae68df47e1e7b3e88c0b4652a0c942e8a5/a963e514cdc233e2/guide.mp4) · [English](https://www.ticketfairy.com/resources/captions/guides/guide-email-your-buyers-a963e514cdc2.vtt) ***Watch how it's done** 3 min 23 s, with captions.* - [Open Messaging and start a new email](#step-1) - [Choose who gets it](#step-2) - [Enter the subject and the message](#step-3) - [Confirm the message is not marketing](#step-4) - [Send a test to yourself](#step-5) - [Review and send](#step-6) - [See who opened it](#step-7) ## Before you start - You're an owner or admin of the event, and your brand is verified. - Your own account has passed identity verification. Until it has, Messaging won't send and asks you to verify your account, even after you've composed and reviewed the email. - The event ended less than fifteen days ago, or has not happened yet. 1. ## Open Messaging and start a new email [Play from here](#guide-video) Open your event, select **Messaging**, then **New Email**. Everything already sent for the event is listed under **Email Messaging**, with who sent it and to how many people. **Note:** On an event with nothing sent yet, the button reads **Send Email**. ![The Email Messaging card listing the emails sent for an event, with sender, recipients and date](https://www.ticketfairy.com/embeds/posters/marketing-messaging--sent-emails.png) *Event, Messaging.* 2. ## Choose who gets it [Play from here](#guide-video) Under **Audience**, choose the group: **All ticket holders and RSVPs** for everyone attending, **Specific ticket type holders** for one or more ticket types, or the waiting list, pre-registered, checked-in or abandoned-cart groups. A ticket-type audience then asks you to tick the types under **Select ticket types**. **Note:** One audience per message. A buyer who holds tickets for more than one date or time slot receives one email for each of them. ![The Send Email composer with the audience, the subject and the message](https://www.ticketfairy.com/embeds/posters/marketing-messaging--email-composer.png) *Event, Messaging, Send Email.* 3. ## Enter the subject and the message [Play from here](#guide-video) Enter the **Subject**, which starts as a message to attendees of your event, and the **Message**. The email goes out under your brand's name, and replies come to your brand's email address. **Note:** **Select Template** starts from a message you saved before, at event or brand level. 4. ## Confirm the message is not marketing [Play from here](#guide-video) Turn on **This message is not for marketing or advertising purposes.**. Event messaging is for what your buyers need to know about the event they bought into, and you can't send until you turn the switch on. **Note:** A newsletter or a promotion for another event belongs in the email platform connected to your brand, where buyers chose to hear from you. 5. ## Send a test to yourself [Play from here](#guide-video) Choose **Send test** as the audience, enter your address under **Send test to** and send. The test arrives as your buyers will see it, so you can check the subject, the message and how it reads on a phone. **Note:** A test can go to you or to a member of the event team, up to ten times an hour. Choose the real audience again before the real send. 6. ## Review and send [Play from here](#guide-video) Select **Send**, read the subject and message once more in **Review Email**, and select **Send Email**. The message is on its way, and the dashboard confirms it was sent. **Note:** A message to a ticket-type audience asks you to confirm the ticket types a second time. Large audiences go out in batches over a few minutes. ![The Review Email confirmation showing the subject and message before it is sent](https://www.ticketfairy.com/embeds/posters/marketing-messaging--review-email.png) *Event, Messaging, Send Email, Review Email.* 7. ## See who opened it [Play from here](#guide-video) Back on Messaging, the email appears under **Email Messaging** with the number of people it went to. Select **Show Recipients** for the list, with **Opened at** beside everyone who has opened it. **Note:** **Show Content** shows the message as it was sent, so you can check exactly what a buyer was told. ## Or have it done for you Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Fai can draft the message with you, send it to the audience you name, now or at a time you set, and send a test copy to you first. She shows you the subject, the message and who will receive it, and asks you to approve before anything is sent. ### In your dashboard, with Fai ``` Draft an email to of about , send a test to me first, then show me the final message and who will get it before sending ``` ## From your terminal Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use `. `ticketfairy brand list` and `ticketfairy event list` show the IDs the other commands use. Use the CLI to send a message from a file and to list the messages already sent for an event. The review step and the test send are in the dashboard. ### Send a message described in a file: subject, message and audience. ``` ticketfairy messaging send --event-id --from-file ``` ### List the messages sent for the event. ``` ticketfairy messaging list --event-id ``` ## Send it at a time you choose [Play from here](#guide-video) Compose the message as above, then select **Schedule Email** instead of Send, choose the date and time in your event's timezone, and select **Schedule**. The message waits under **Scheduled Emails** until then. **Note:** The time must be at least fifteen minutes ahead. You can schedule a doors-time reminder for the morning of the show. ![The Schedule Email dialog with the date and time the message will be sent](https://www.ticketfairy.com/embeds/posters/marketing-messaging--schedule-email.png) *Event, Messaging, Send Email, Schedule Email.* Fai can schedule the message for the time you name, after showing you the message and the audience. The CLI sends from a file that names the schedule time. ### In your dashboard, with Fai ``` Schedule an email to of for about , and show me the message and who will get it before you schedule it ``` ## Cancel a scheduled email [Play from here](#guide-video) Under **Scheduled Emails**, select **Delete** beside the message and confirm. Nothing is sent, and the message is gone from the list. **Note:** You can't edit a scheduled message: cancel it and schedule the corrected one. You cancel a scheduled message in the dashboard. Fai, MCP and the CLI do not cancel one. ## Save a message to send again [Play from here](#guide-video) With the subject and message in place, select **Save as Template** and name it. The next event's doors email starts from **Select Template** instead of a blank page. You save and choose templates in the dashboard. Fai drafts each message fresh with you. ### In your dashboard, with Fai ``` Draft a doors-and-timings email for in the same style as the one I sent for ``` ## Questions you might have **Why does Messaging on my event open with For you, Messages and Templates?** Your brand uses the new Messaging, which opens from an event for owners, admins and marketing team members of the brand. You start an email there with **New email**, and the emails sent from this page are listed in **Messages**. **Who can email an event's buyers?** An owner or admin of the event, once the brand is verified. Messaging closes fifteen days after the event ends, so a thank-you goes out in the fortnight after the show. **Can I use this to promote my next event?** Event messaging is for the event the buyer bought into: doors, timings, changes and thanks. For a newsletter or a promotion, connect your email platform to your brand and buyers who opted in join your audience there. **Why is Send greyed out?** The audience has no ticket types ticked, the subject or message is empty, the marketing switch is off, or the event ended more than fifteen days ago. The composer names the reason beside the button. **Who does the email come from?** Your brand's name, and a reply goes to your brand's email address. Buyers see the event they know, not a system address. **Can I email only the people who have not arrived yet?** Choose the ticket types or the whole audience as usual; the checked-in audience is the other way round, for the people already inside. A message to everyone during the event reaches both. **Can I see who opened the email?** Yes. Under Email Messaging, **Show Recipients** lists everyone it went to, with **Opened at** beside each person who has opened it. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/emails-to-buyers) - [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list) - [Save the emails you send buyers, guests and applicants](https://www.ticketfairy.com/guides/save-the-emails-you-send) - [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools) - [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly) - [Postpone or reschedule an event](https://www.ticketfairy.com/guides/postpone-or-reschedule-an-event) - [Tell ticket holders where your event is](https://www.ticketfairy.com/guides/announce-your-venue-location) - [Email or text your fans and ticket holders from your brand](https://www.ticketfairy.com/guides/email-or-text-your-fans-and-ticket-holders) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Start free with unlimited events and no monthly fee, and choose a paid plan when you need more. - Set up your event in minutes - Free events are free - Fai, your AI teammate, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/emails-to-buyers) ### Tips for selling more tickets Practical advice from working event organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)