--- title: "Give ticket buyers an AI concierge | Ticket Fairy Guides" description: "Put a concierge on your own website that answers buyers' questions before they buy, using the answers you give it." canonical: "https://www.ticketfairy.com/guides/give-buyers-an-ai-concierge" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Give ticket buyers an AI concierge Fai, your AI teammate # Give ticket buyers an AI concierge Buyers ask the same questions before they buy, about door times, age limits and what a ticket includes. A concierge widget on your own website replies from the answers you have entered, points buyers at the right event, and passes the rest to you. Takes: 9 minutes [Watch the video: Give ticket buyers an AI concierge](https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/give-buyers-an-ai-concierge/7133f9bda4a221fb1d65d79401ecb5221ed48313b39a17224b3f9fdc7c0f4403/fe5d18531eff7481/guide.mp4) · [English](https://www.ticketfairy.com/resources/captions/guides/guide-give-buyers-an-ai-concierge-fe5d18531eff.vtt) ***Watch how it's done** 2 min, with captions.* - [Create a widget for the brand](#step-1) - [Enter what the concierge should know](#step-2) - [Preview it before your buyers see it](#step-3) - [Put it on your site](#step-4) ## Before you start - You are an owner or admin of the brand. The concierge is limited to those two roles because it speaks to the public for you. - Every plan, Free included, gives you one live concierge. Its conversations with buyers use Fai usage beyond Free's included allowance, so a busy concierge may need a paid plan. Choose a paid plan in your dashboard, or start the 30-day Pro trial by adding a card. - You have the ten questions your buyers ask most. Take them from the emails and messages buyers actually send you. 1. ## Create a widget for the brand [Play from here](#guide-video) Open your brand, select **Concierge** under **Intelligence**, then select **Create widget**. **Note:** One widget can cover a whole brand or a single event. Start with the brand, because a buyer who opens the wrong event still gets an answer. 2. ## Enter what the concierge should know [Play from here](#guide-video) Select **+ Add a topic** for each question your buyers ask, and enter the answer you would give them yourself. **Note:** Enter the answer you would send at two in the morning, not the one from your terms page. Start with door times, age limits, bag rules and refunds. ![Concierge knowledge base with question and answer entries the concierge replies from](https://www.ticketfairy.com/embeds/posters/features-concierge-builder-knowledgebaseeditor--with-entries.png) *The concierge knowledge base, with entries in it.* 3. ## Preview it before your buyers see it [Play from here](#guide-video) Save the widget and select **Open preview**. **Note:** Ask the concierge your three hardest questions. If an answer is wrong, add a topic with the right answer and ask again. 4. ## Put it on your site [Play from here](#guide-video) Copy the widget snippet into your own site where buyers reach it before they buy. **Note:** Put it on the event page and the ticket page. A buyer who has reached your contact page has usually given up already. [Add your ticket concierge to your website](https://www.ticketfairy.com/guides/add-your-ticket-concierge-to-your-website) ## Or have it done for you Fai can open the concierge builder for you. You enter what the concierge knows, and you keep it up to date. ### In your dashboard, with Fai ``` Open the concierge widgets for ``` ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. ``` Pick the brand and show its events ``` ## From your terminal Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use `. `ticketfairy brand list` and `ticketfairy event list` show the IDs the other commands use. You build the concierge in the dashboard. ### Show the brands you can act for ``` ticketfairy brand list ``` ## Keep it current as the event changes [Play from here](#guide-video) 1. ### Update the entries when the facts move Change the entry the same day a door time, an age limit or a lineup changes. **Note:** A concierge repeating last month's door time costs you more than the question ever did. Treat the entries as part of the event, not as setup. Fai can open the widget so you can update what it knows. ### In your dashboard, with Fai ``` Open the concierge widget for so I can update its answers ``` ### From your own assistant, over MCP Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. ``` Pick the brand and show its events ``` ### From your terminal You edit entries in the dashboard. #### Show the brands you can act for ``` ticketfairy brand list ``` ## Questions you might have **What happens when it does not know an answer?** It says so rather than inventing one, which tells you the question needs an entry of its own. **Does it know my ticket prices and dates?** It works from your events and from the entries you add. Facts that live nowhere but in your head belong in an entry. **Can I have one per event?** Yes. Give a festival with its own rules its own widget, and let the brand widget answer for everything else. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/ai-ticket-concierge) - [Add your ticket concierge to your website](https://www.ticketfairy.com/guides/add-your-ticket-concierge-to-your-website) - [Teach your concierge from your event FAQ pages and Google Docs](https://www.ticketfairy.com/guides/teach-your-concierge-from-your-event-faq-pages) - [Ask Fai about your event](https://www.ticketfairy.com/guides/ask-fai-about-your-event) - [Sell tickets on your own website](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website) - [Email your ticket buyers about your event](https://www.ticketfairy.com/guides/email-your-buyers) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Start free with unlimited events and no monthly fee, and choose a paid plan when you need more. - Set up your event in minutes - Free events are free - Fai, your AI teammate, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/ai-ticket-concierge) ### Tips for selling more tickets Practical advice from working event organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)