# Give ticket buyers an AI concierge | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Give ticket buyers an AI concierge Fai, your co-pilot # Give ticket buyers an AI concierge Most of the questions that stop a sale are the same ten questions, and they arrive at the worst hour of the night. A concierge widget on your own site answers them from what you told it, points people at the right event, and leaves your inbox for the questions that genuinely need you. Put an assistant on your own site that answers what buyers ask before they buy, from the answers you gave it. For: Answering buyer questions on your own website Takes: 9 minutes - [Create a widget for the brand](#step-1) - [Enter what the concierge should know](#step-2) - [Preview it before anyone else sees it](#step-3) - [Put it on your site](#step-4) ## Before you start - You are an owner or admin of the brand. The concierge is limited to those two roles because it speaks to the public for you. - The concierge is switched on for your brand. Where it is not, the page tells you and offers to put you in touch. - You have the ten questions your buyers actually ask. Take them from your inbox rather than from imagination, because the real ones are duller and more specific. 1. ## Create a widget for the brand Open the concierge builder and select **Create widget**. **Note:** One widget can cover a whole brand or a single event. Start with the brand, because a buyer who lands on the wrong event still gets an answer. 2. ## Enter what the concierge should know Select **+ Add a topic** for each question your buyers ask, and enter the answer you would give them yourself. **Note:** Enter the answer you would send at two in the morning, not the one from your terms page. Door times, age limits, bag rules and refunds earn their place first. ![Ticket Fairy concierge knowledge base with question and answer entries the assistant replies from](https://www.ticketfairy.com/embeds/posters/features-concierge-builder-knowledgebaseeditor--with-entries.png) The concierge knowledge base, with entries in it. 3. ## Preview it before anyone else sees it Save the widget and select **Open preview**. **Note:** Ask it your three hardest questions. An answer that is confidently wrong is worse than no concierge, and the fix is another entry. 4. ## Put it on your site Copy the widget snippet into your own site where buyers reach it before they buy. **Note:** The event page and the ticket page earn it. A contact page reaches only the people who already gave up. ## Or have it done for you Fai can open the concierge builder for you. What the concierge knows is yours to enter and yours to keep current. ### In your dashboard, with Fai Open the concierge widgets for \ ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. Pick the brand \ and show its events ## From your terminal Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use `. `ticketfairy brand list` and `ticketfairy event list` show the IDs the other commands use. The concierge is built in the dashboard. ### Show the brands you can act for ticketfairy brand list ## Keep it current as the event changes 1. ### Update the entries when the facts move Change the entry the same day a door time, an age limit or a lineup changes. **Note:** A concierge repeating last month's door time costs you more than the question ever did. Treat the entries as part of the event, not as setup. Fai can open the widget so you can update what it knows. ### In your dashboard, with Fai Open the concierge widget for \ so I can update its answers ### From your own assistant, over MCP Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. Pick the brand \ and show its events ### From your terminal Entries are edited in the dashboard. #### Show the brands you can act for ticketfairy brand list ## Questions you might have What happens when it does not know an answer?: It says so rather than inventing one. That is the behaviour you want, and the signal that the question deserves an entry. Does it know my ticket prices and dates?: It works from your events and from the entries you add. Facts that live nowhere but in your head belong in an entry. Can I have one per event?: Yes. Give a festival with its own rules its own widget, and let the brand widget answer for everything else. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [Ask Fai about your event](https://www.ticketfairy.com/guides/ask-fai-about-your-event) - [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website) - [Email the people who bought tickets to your event](https://www.ticketfairy.com/guides/email-your-buyers) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)