---
title: "Let exhibitors follow up their event leads and see their results | Ticket Fairy Guides"
description: "Give each exhibitor a page of its own, with no sign-in, where its team sees the leads from its booth at your event, approves follow-up emails that Fai drafts, gives booth staff scanner links, downloads its leads and sees its results. You make the page from the exhibitor's leads and send the link from Outside teams."
canonical: "https://www.ticketfairy.com/guides/let-exhibitors-follow-up-their-leads-and-see-results"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/guides)
3. Let exhibitors follow up their event leads and see their results

Traders and exhibitors

# Let exhibitors follow up their event leads and see their results

After an expo or a conference, exhibitors want their leads in their own hands the same day, and a thank-you email to every good conversation while the visit is fresh. On their own page, each exhibitor gets its leads, follow-ups ready to check and send, and the numbers that show what the booth was worth.

Fai, your AI teammate, can check sales, update your event or change a ticket when you ask.

Takes:  8 minutes

- [Open the exhibitor's leads](#step-1)
- [Make their team page](#step-2)
- [Email the exhibitor their page link](#step-3)
- [The exhibitor's page](#step-4)
- [Follow-up emails the exhibitor approves](#step-5)
- [A follow-up to check](#step-6)
- [Check that follow-ups went out](#step-7)

## Before you start

- You need an owner, admin or producer role on the event.
- The exhibitor is in the event's Exhibitors section, with a contact email so visitors' replies to a follow-up reach them.

1. ## Open the exhibitor's leads

   Open the event, select **Operations**, select **Exhibitors**, select **Leads**, then select **Open** beside the exhibitor.

   **Note:** The same panel has the exhibitor's leads, results and booth staff, as in the guide to the lead scanner.

   ![Leads of Northwind Audio, with each visitor, their rating, notes, who met them and whether they can be contacted](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--exhibitor.png)    
   *One exhibitor's leads.*
2. ## Make their team page

   Select **Make their team page**. The exhibitor is added to your outside teams, and Outside teams opens on it.

   **Note:** If the exhibitor already has an outside team, the button names it instead. Choose a different team for it under **Outside team page** in **Lead setup**.
3. ## Email the exhibitor their page link

   In the team's panel in Outside teams, select **Email the link** under **Page link**, then confirm.

   **Note:** The contact opens the page with no sign-in. It shows **Still needed from you** until they add their booth staff, give them scanner links and check the follow-ups Fai drafted.

   ![Organization panel for a newspaper, with what is still needed, its press passes, the people it named with each pass status, the page link and its activity](https://www.ticketfairy.com/embeds/posters/marketing-event-outside-teams--organisation.png)    
   *One organization, its people and its page link.*

## The exhibitor's page

The page shows the booth's **Leads**, **Follow-ups**, **Booth staff**, **Results** and **Ratings**. The exhibitor adds its own booth staff and scanner links, changes its rating words and selects **Download leads**.

**Note:** They only see email and phone for visitors who can be contacted, and we keep a note every time the list is opened or downloaded.

![Page for Northwind Audio's booth B14, with its leads, ratings, notes, who met each visitor and the button to download the leads](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--exhibitor-page.png)

*The exhibitor's own page.*

## Follow-up emails the exhibitor approves

On **Follow-ups**, the exhibitor selects **Draft follow-ups for everyone you can contact**, and Fai drafts one email for each visitor from the rating and notes. The exhibitor reads each one, selects **Change** to edit it, then **Approve and send**.

**Note:** Nothing is sent before the exhibitor approves it, and each visitor gets one follow-up at most. The email comes from your event with replies going to the exhibitor, and it has a link the visitor can use to stop the exhibitor's emails.

![Follow-ups on Northwind Audio's page, with a draft to check, one sent and one Fai could not draft](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--follow-ups.png)

*Follow-ups on the exhibitor's page.*

## A follow-up to check

The exhibitor changes the **Subject** and the **Email** in plain text. Your event's details, why the visitor got the email and the link to stop the emails are added below it.

![Dialog to change the follow-up to Priya Natarajan, with the subject and the email text](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--change-follow-up.png)

*Change a follow-up.*

4. ## Check that follow-ups went out

   Back in the exhibitor's panel, select **Results**. **Follow-ups sent** shows how many emails the exhibitor sent.

   ![Results for Northwind Audio, with leads by rating, contact choices, who met the most visitors, follow-ups and tracking link clicks and sales](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--results.png)    
   *One exhibitor's results.*

## Or have it done for you

Fai gives an exhibitor its own page, reads its leads, follow-ups and results, and sets a sponsor's page and tracking link. She waits for your yes before every change. Only the exhibitor approves its follow-up emails, on its own page.

### In your dashboard, with Fai

```
Give Northwind Audio its own page at <EVENT NAME> and tell me how many of its leads can be contacted
```

## Show a sponsor its results

1. ### Ask Fai to set up the sponsor's page

   Ask Fai to give the sponsor its page, with its outside team and its tracking link. The sponsor's outside team page then shows what you are delivering for them and the clicks and sales through their link.

   **Note:** Sales show separately for each currency. Send the page link from Outside teams, as for an exhibitor.

   ![Page for the sponsor Brightline Energy, with four of six deliverables done and the clicks and sales through its tracking link](https://www.ticketfairy.com/embeds/posters/marketing-event-leads--sponsor-page.png)    
   *A sponsor's page.*

Fai links a sponsor to its outside team and chooses its tracking link after you confirm.

### In your dashboard, with Fai

```
Give the sponsor <SPONSOR NAME> at <EVENT NAME> its own page with the <TRACKING LINK NAME> tracking link
```

## Questions you might have

**Why can't the exhibitor send follow-ups?**

 Their page says visitors can't reply to them yet. Add a contact email to the exhibitor in Exhibitors, or to its outside team, and the follow-ups can go.

**How many follow-ups can Fai draft?**

 Up to 50 at a time and 200 a day for each exhibitor, only for visitors who can be contacted. A visitor who already has a follow-up does not get another.

**What if a follow-up could not be sent?**

 It shows **Not sent**, and the exhibitor selects **Send again**. A follow-up is never sent twice.

**Can the exhibitor see the email address of a visitor who said no?**

 No. When a visitor says at the booth that they do not want to be contacted, or stops the exhibitor's emails with the link, their email address and phone number disappear from the exhibitor's leads and download.

**Can I read an exhibitor's follow-ups?**

 The exhibitor's panel shows how many were sent in **Results**. The drafts and emails belong to the exhibitor and are on its own page.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No monthly fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/features)
- [Give exhibitors a lead scanner for their booth at your event](https://www.ticketfairy.com/guides/give-exhibitors-a-lead-scanner-for-their-booth)
- [Let outside teams name their own people for event passes](https://www.ticketfairy.com/guides/let-outside-teams-name-their-own-people-for-passes)
- [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets)
- [Take food, drink and market trader applications for your event](https://www.ticketfairy.com/guides/take-trader-applications-for-your-event)
- [Get your traders ready for show day](https://www.ticketfairy.com/guides/get-your-traders-ready-for-show-day)
- [Show your traders in a directory on your website](https://www.ticketfairy.com/guides/show-your-traders-in-a-directory-on-your-website)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Start free with unlimited events and no monthly fee, and choose a paid plan when you need more.

- Set up your event in minutes
- Free events are free
- Fai, your AI teammate, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No monthly fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features)

### Tips for selling more tickets

Practical advice from working event organizers, and every new guide as it is published.

We respect your privacy. Unsubscribe anytime.

---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)