--- title: "Make an offer to an artist's agent for your show | Ticket Fairy Guides" description: "Build an offer for one artist, or for several artists at one agency in one email, from a template or your last deal, and see what you paid them before and the fee Fai suggests. Your agents are filled in from Contacts. Email the offer, record each artist's answer and book the artist on your event once they accept." canonical: "https://www.ticketfairy.com/guides/make-an-offer-to-an-artists-agent" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Make an offer to an artist's agent for your show Artists, offers and advancing # Make an offer to an artist's agent for your show You send dozens of offers a season, often five or six to the same agency at once, each with its own fee and travel but the same exclusivity, payment and cancellation terms. With your agents, every offer, counter-offer and past fee in one place, you enter the shared terms once, price each artist from what they earned before and move an accepted deal straight into advancing. Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Takes: 10 minutes - [Open Offers](#step-1) - [Start the offer](#step-2) - [Enter the artist and choose a template](#step-3) - [The suggested fee](#step-4) - [Set the fee](#step-5) - [Choose the show date and event](#step-6) - [Choose how the fee is worked out](#step-7) - [Add costs, wording and the agent](#step-8) - [Set the deposit and set length](#step-9) - [Say how the agency fee is paid](#step-10) - [Say how tax is handled](#step-11) - [Set how the artist travels](#step-12) - [List what the offer includes](#step-13) - [Save the draft](#step-14) - [Prepare and send the email](#step-15) - [The language of the email](#step-16) - [Send the offer](#step-17) - [Record the agent's answer](#step-18) - [Answer a counter-offer](#step-19) - [Check the artist is booked on your event](#step-20) - [Mark the offer as contracted](#step-21) ## Before you start - You need an owner, admin or producer role on the brand. Other roles do not see offers or fees. - If you want the offer tied to a space, add the rooms and stages you book in Event Operations first, as the hold guide shows. - Optional: add your agents and your own team to **Contacts** first, as the follow-up at the end of this guide shows, so each offer fills in who it goes to. - Optional: enter who your offers are contracted by, as the follow-up at the end of this guide shows, so every offer email ends with your company's legal details. 1. ## Open Offers In the sidebar, select your brand, then **Event Operations**, then **Offers**. The list shows each offer's artist, show date, deal and status, with your **Offer templates** under it. ![The Offers list with a counter-offer, a draft and a contracted offer, and two offer templates beneath it](https://www.ticketfairy.com/embeds/posters/marketing-venue-operations--offers.png) *Event Operations, Offers.* 2. ## Start the offer Select **New offer** at the top of the page. To make an offer for a date you already hold, open the hold and select **Make an offer** instead. **Note:** If you start from a hold, we fill in the artist, the space and the dates. Select **Use** on a template to start a new offer from it. 3. ## Enter the artist and choose a template Enter the name in **Artist**, then optional: choose a template in **Start from a template** to fill in the deal and the wording. **Note:** Once the name is entered, **What you paid them before** appears beside the form with each past show, the fee and how many tickets it sold. ![The New offer form for Loyle Carner beside what you paid them before, a suggested fee range and the buttons to use the middle of the range or reuse the last offer](https://www.ticketfairy.com/embeds/posters/marketing-venue-operations--new-offer.png) *New offer, with what you paid before.* ## The suggested fee Fai works out the suggested fee range from your own past shows with the artist, adjusted for the capacity, or from shows of a similar size when you have none. The badge shows how much history the range is based on, from **Not enough history** to **Strong guide**, and you can select **Ask Fai to explain** to get the reasons in words. 4. ## Set the fee Enter the **Fee**, or select **Use the middle of the range** or **Reuse your last offer**. **Note:** Reusing your last offer copies its deal and wording but not its date, space or event. The line under the buttons names anything that differs from last time. 5. ## Choose the show date and event Choose the **Show date**, and choose the **Event** if the show already has one. **Note:** If you link the event, the artist is booked on it when they accept, and the email prints the event's venue, city and country. An empty show date is filled in from the event, and an empty capacity from the space. You can link it later while the offer is a draft, countered or closed with no answer. 6. ## Choose how the fee is worked out Select **More details**, then choose **How the fee is worked out**. - **Flat fee**: One fixed fee, whatever the ticket sales. - **Fee versus percentage**: The fee or a percentage of ticket sales, whichever is more. - **Fee plus percentage**: The fee, plus a percentage of what ticket sales make above it. - **Percentage only**: A percentage of ticket sales with no fixed fee, sometimes called a door deal. - **Something else**: A deal you set out in words. The settlement uses the fee, and you add other lines by hand. **Note:** For a percentage, enter the **Percentage** and choose what it is **Percentage of**. **Deal in words** is what the agent reads, such as £9,000 versus 85% of net. 7. ## Add costs, wording and the agent Optional: Open **Costs, ticket price and extras**, **Terms, cancellation and radius wording** and **Agent, deadline and notes**, and fill in what the deal needs. **Note:** Set **Open until** for a deadline: Fai reminds you before it, and the offer closes if there is no answer by then. **Notes for your team** are never sent to the agent. 8. ## Set the deposit and set length Optional: open **Deposit and set length**, choose **No deposit**, **Percentage** or **Amount**, then fill in **Deposit due**, **Balance due** and **Set length in minutes**. **Note:** A percentage is worked out from the fee, and can be above 0 and up to 100. You can also say the balance is paid a number of days after the show, that the agency holds the deposit until the show, that the flights you book count as the deposit, and how many sets the artist plays, such as up to 2 sets with dates to be confirmed. When the agent accepts, the deposit, balance, due dates and set length go onto the act's booking. 9. ## Say how the agency fee is paid Open **Agency fee**, then choose how the agency is paid. - **Included in the fee**: The agent reads that the fee includes all agency fees, so you don't need to know their percentage. - **Paid on top: percentage**: You pay the agency a percentage of the artist's fee on top of the fee, above 0 and up to 100. - **Paid on top: fixed amount**: You pay the agency a set amount on top of the fee. - **Not stated**: The offer says nothing about the agency fee. A new offer starts with this. **Note:** An agency fee paid on top shows in the email to the agent and counts in the act's all-in cost and the settlement. A fee that includes the agency fee adds nothing on top. ![The New offer form with the Agency fee section open, Paid on top: percentage chosen and 10 entered](https://www.ticketfairy.com/embeds/posters/marketing-event-act-costs--agency-fee.png) *The agency fee on an offer.* 10. ## Say how tax is handled Optional: choose what the offer says about tax under **Tax**. - **The fee includes all taxes**: The agent reads that the fee includes all taxes and no tax is to be added on top. - **No tax added on top**: The agent reads that no VAT or other tax is to be added on top of the fee. - **Tax added on top**: The agent reads that VAT or other tax is added on top of the fee where it applies. **Note:** With no choice made, the offer says nothing about tax. 11. ## Set how the artist travels Optional: choose how the artist gets to the show under **Travel**. - **We book the flights**: You book the artist's flights, up to a budget when you enter one, with the flights described in words, such as Group flight: return from London. - **Flight buyout**: You pay a set amount for travel with the fee, and the artist books their own flights. - **Landed fee**: The fee covers the artist's own travel, and the agent reads that this is a landed fee. **Note:** The email to the agent sets out the travel you chose, with the budget, the buyout amount and your words about the flights. Enter how many people travel and how many hotel rooms you provide, and both go onto the act's booking when the agent accepts. 12. ## List what the offer includes Optional: add a line under **What's included** for each thing the offer includes, such as the number of sets, accommodation, ground transport, riders and visa support. **Note:** The lines appear in the email in the order you put them. The exclusivity and radius wording, such as No Australia or New Zealand shows 6 weeks either side of the performance, goes in the terms wording. For longer wording with its own heading, such as Flights, Visas or Riders, add a section, as the follow-up at the end of this guide shows. 13. ## Save the draft Select **Save as draft**. The offer appears in the list as **Draft**. 14. ## Prepare and send the email Open the offer and select **Prepare and send**. Fai drafts the email to the agent with the offer set out in full. **Note:** **To** is filled in with the people in Contacts who represent the artist, or else the agent on the offer, the booking or your last offer, and **Cc** with their agency colleagues and your own team who are copied on every offer. Change anything you like in **Subject** and **Message**. ![Email Fai drafted to send the offer for Loyle Carner to the agent, with To, Cc, Subject and the offer set out in the message](https://www.ticketfairy.com/embeds/posters/marketing-venue-operations--send-offer.png) *Send the offer.* ## The language of the email Fai writes the offer in English unless you choose another language in **Email language** before she drafts it. If the person in To has a preferred language in Contacts, it is chosen for you. The headings and sentences of the offer change language; your own wording, names and amounts are sent as you typed them. The email says the date of the offer, and if you set the offer to stay open for a number of days, it says for how many days and until when. 15. ## Send the offer Select **Send**, check the addresses in the confirmation, then select **Send** again. The offer shows **Sent**. **Note:** The email goes from your connected mailbox when you have one, or from Ticket Fairy with your address to reply to. We keep a copy of exactly what you sent with the offer. **Tip:** Leave **Remember these people** ticked, as it is to start with, and anyone in To who is not in Contacts yet is added and linked to the artist for next time. **Warning:** You cannot unsend an email. If you change your mind, withdraw the offer and tell the agent. 16. ## Record the agent's answer When the agent replies, open the offer, select **Record their answer**, choose what they said, then select **Record answer**. - **They accepted**: The terms as they stand are agreed. - **They asked for different terms**: The dialog asks for the fee, percentage, show date, set length or deposit they want, and keeps their terms as a new version. - **They declined**: The offer is closed. The date stays held until you release it. **Tip:** Select **Check for their answer** first to have Fai look for the reply in your brand's email. When she finds it, she fills in the dialog from it for you to check. ![Dialog asking what Loyle Carner's side said, with They accepted, They asked for different terms and They declined](https://www.ticketfairy.com/embeds/posters/marketing-venue-operations--record-answer.png) *Record their answer.* 17. ## Answer a counter-offer Open the offer to see each version under **Versions**. To take their terms, select **Accept their counter**, then confirm; to reply with your own, select **Edit**, change the terms and **Prepare and send** again. **Note:** Accepting their counter records that you agreed to their terms, and books the artist on the linked event as any acceptance does. If you change the terms after their counter-offer, you need to send them before you can accept, so both sides always agree to what the other saw. ![Offer panel for Loyle Carner showing a counter-offer, the version sent and the counter, and the offer history](https://www.ticketfairy.com/embeds/posters/marketing-venue-operations--offer.png) *An offer after a counter-offer.* 18. ## Check the artist is booked on your event When you record an acceptance on an offer linked to an event, you see "Booking added" with an **Undo** button, and the artist is on the event's Artists list with the agreed fee. **Note:** Link the event before you send the offer, or before you record an acceptance on a countered offer. For an accepted offer with no event, add the artist to the event's Artists list yourself, and advancing starts in the event's **Operations**. 19. ## Mark the offer as contracted Once the contract is signed, open the offer, select **Mark as contracted**, then confirm. **Note:** When you upload the countersigned copy of the agent's own contract in Agent paperwork, we mark the offer as contracted for you. **Warning:** You can't change a contracted offer after this. ## Or have it done for you Fai creates an offer from a template, a hold or your last deal, or offers for several artists at one agency with the terms they share, fills in the agent from Contacts, drafts the email, sends it once you have read it, and records each artist's answer, counter-offers included. She can also add and update the people in Contacts. She asks you before each change and before anything is sent. ### In your dashboard, with Fai ``` Make an offer to for Saturday 14 November in the Main Room, start from what we paid them last time, and show me the email to their agent before you send it ``` ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: The copied MCP configuration includes `--read-only`. Remove `--read-only` only when you want your assistant to make changes. Your assistant makes routine changes when you ask, and checks with you before a destructive action if your client supports that. If your client cannot ask, make the change in your dashboard. ``` Pick the brand, create a draft offer to for 2026-11-14 with a fee of , draft the email to their agent and show it to me. Ask me before you send it ``` ## From your terminal Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use `. `ticketfairy brand list` and `ticketfairy event list` show the IDs the other commands use. Use the CLI to create a draft offer, get the email Fai drafts for it, send it and record the agent's answer. Amounts are in the smallest unit of the currency, so £2,500 is 250000. Offer templates and the fee history are in the dashboard and through Fai. You need an owner, admin or producer role on the brand. ### Create a draft offer. Nothing is sent. ``` ticketfairy event-os venue offers create --brand --performer "" --show-date 2026-11-14 --space --terms '{"currency":"GBP","guarantee_cents":900000}' ``` ### Get the email Fai drafts for the offer: recipient, subject and message. Nothing is sent. ``` ticketfairy event-os venue offers draft-email --brand ``` ### Email the offer to the agent. This sends an email and asks you first unless you add --force. ``` ticketfairy event-os venue offers send --brand --to --subject "" --message "" ``` ### Record that the agent asked for different terms, as a new version. ``` ticketfairy event-os venue offers record-reply --brand --reply countered --terms '{"guarantee_cents":1000000}' ``` ### Record that the agent accepted. On an offer linked to an event, this also books the artist on it. ``` ticketfairy event-os venue offers record-reply --brand --reply accepted ``` ## Send offers for several artists in one email 1. ### Start the offers On **Offers**, select **New offer for several artists**. Choose the agency and the event, then add each artist. 2. ### Enter the terms the artists share Fill in the shared terms once, such as the exclusivity and radius wording, the deposit and payment dates, tax, the agency fee, cancellation and the Open until date. Then fill in each artist's own row: the fee and currency, travel, and what is included. **Note:** To give one shared term a different value for each artist, choose **Different for each artist** on it, and it moves into the artists' rows. The fee, currency, deal, travel, what is included, set length and dates start as each artist's own. 3. ### Prepare the email Select **Save as draft**, then **Prepare and send**. Fai drafts one email with the shared terms once and each artist's own terms beneath, with To and Cc filled in from Contacts. 4. ### Send it Check the email, then select **Send**. **Note:** Each artist is still a separate offer. Record each answer on that artist's offer, so one can be accepted while another is countered or declined. 5. ### Add an artist later Open the offers you sent together, select **Add an artist** and fill in their row, then **Prepare and send** with only the new artist chosen, so the agent gets an email with just the addition. **Note:** A change to the shared terms reaches the artists whose offers are drafts, countered or closed with no answer. The others keep the terms the agent already has, and the form tells you which. Fai drafts offers for several artists at one agency with the terms they share and each artist's own fee, travel and inclusions, drafts the one email, and sends it once you have read it. She records each artist's answer on its own. ### In your dashboard, with Fai ``` Make offers to for at and at for , with our usual terms, a group flight from London and accommodation, and show me the email before you send it ``` ## Keep your agents in Contacts 1. ### Open Contacts In **Event Operations**, select **Contacts**, then **Add a person**. 2. ### Enter their details Enter their name, email address, agency, role, such as Agent or Assistant, and the artists they represent, then select **Save**. **Note:** Turn on **Cc on every offer** for a colleague at the agency who should be copied on every offer to that agency's artists. For your own team, turn on **Our team** as well, and they are copied on every offer you send. 3. ### Let us add the agents from their website Enter the agency's website, or add one person with their work email address at the agency. We read the agency's website and add each agent it lists with an email address to Contacts, linked to the artists they look after. **Note:** People added this way are marked From their website. We read the website again every 30 days and link those people to any new artists, until you edit them. Someone you removed is never added back, and a person you added yourself is never changed. 4. ### Change or remove a person Select the person, change what you need, then select **Save**. To stop filling them in on offers, select **Remove** instead and confirm. **Note:** Offers you already sent keep who they went to. An email address can be in Contacts only once. Fai adds, updates and removes the people in Contacts, links them to the artists they represent and says who an offer will go to, after you confirm. She can also tell you which people came from their agency's website and which artists each agent there looks after. ### In your dashboard, with Fai ``` Add at to Contacts as the agent for , and copy on every offer ``` ## Change an offer you already sent 1. ### Start the change Open the sent offer, select **Revise and resend**, change the terms, then select **Save**. **Note:** The offer stays **Sent** while you change it, and you can still record a counter-offer or a decline to the version the agent has. To record an acceptance of that version, or to drop your changes, select **Discard changes** and the offer reads as you sent it. 2. ### Send the update Select **Prepare and send**, check the email, then select **Send**. **Note:** The email starts with Updated offer - replaces the one sent on and the date, then lists what changed. We keep the version you sent first as it was, and the update as a new version. For offers to several artists, choose only the artists you changed. Fai opens a sent offer for changes, changes the terms you ask for, drafts the updated email with what changed and sends it once you have read it. ### In your dashboard, with Fai ``` Change the offer we sent to and a group flight from London, and show me the updated email before you send it ``` ## Make a new offer from an earlier one 1. ### Duplicate it Open the offer, or the offers you sent together, select **Duplicate**, choose the event if you know it, then confirm. **Note:** The new draft keeps the deal, the payment and travel terms, what is included, the sections and the agent. The dates, the event and the Open until date are left empty for the new show. Fai duplicates an offer, or offers for several artists, as a new draft for another show, after you confirm. ### In your dashboard, with Fai ``` Duplicate our offers to for ``` ## Add every accepted artist to the line-up 1. ### Book the artists who accepted Open the offers you sent together, select **Add all accepted to the line-up**, then confirm. **Note:** Each artist who accepted and is not booked yet is added to the event's Artists list, with their travel, hotel rooms, sets and what is included. The message says which artists were added and which need something first, such as an event. Fai adds every artist who accepted to the event's line-up in one step, after you confirm, and tells you who needs something first. ### In your dashboard, with Fai ``` Add everyone who accepted our offers to the line-up ``` ## Add titled sections to an offer 1. ### Add a section In the offer or in a template, select **Add a section**, enter the heading, such as Flights, and the text, then select **Save**. **Note:** Sections appear in the email in the order you put them, each under its heading, and can use the same placeholders as the terms wording. The starter template named **Festival offer terms** has sections ready for billing, announcements, flights, visas, riders, production, accommodation, ground transport, catering, press kit, social media, merchandise and complimentary tickets, for you to change to your own wording. In offers to several artists, the sections are shared. Fai adds, changes and reorders the titled sections of an offer or a template, after you confirm. ### In your dashboard, with Fai ``` Add a Visas section to our offer to saying they get their own visa and we send the invitation letter ``` ## Say who your offers are contracted by 1. ### Enter your company's details On **Offers**, open **Offer contracted by**, enter your company's legal name, address, the person who signs, the email address, phone number and VAT number, then select **Save**. **Note:** Every offer email ends with these details. You can also set how many days a new offer stays open, which fills in the Open until date when you prepare an offer. A template can set its own number of days. Fai reads and changes who your offers are contracted by and how long new offers stay open, after you confirm. ### In your dashboard, with Fai ``` Our offers are contracted by ,
, signed by . Keep new offers open for 14 days ``` ## Save an offer as a template 1. ### Save the offer's deal for next time Open the offer, select **Save as a template**, enter the **Template name**, then select **Save**. **Note:** The template keeps the deal, the wording and the sections, but not the dates or the event. For offers to several artists, open them and select **Save as a template** to keep the terms the artists share. Fai saves an offer as a template, and adds, changes or removes templates, after you confirm. ### In your dashboard, with Fai ``` Save the offer to as a template called