# Offer prizes your fans can win at your event | Ticket Fairy Guides

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/guides)
3. Offer prizes your fans can win at your event

Referral marketing

# Offer prizes your fans can win at your event

Promoters who already give buyers money back for bringing friends to an event can put something better on top of it. You choose the prize, what a fan has to do for it and when it is decided, and every winner and what you still owe them stay in one place.

Put an upgrade, merch, an experience or a table on your event, set what a fan has to do to win it, and give each prize out from the Prizes page.

For:  Rewarding the fans who fill your event

Takes:  9 minutes

- [Open Prizes](#step-1)
- [Start a prize](#step-2)
- [Say what the prize is](#step-3)
- [Choose what earns it](#step-4)
- [Ways to earn a prize](#step-5)
- [Choose when it is awarded](#step-6)
- [Narrow what counts, and how many can win](#step-7)
- [Put the prize on offer](#step-8)
- [What your fans see](#step-9)
- [Give each prize out](#step-10)

## Before you start

- You have an owner or admin login for the event. For a prize that runs across a brand's events you need an owner or admin login for the brand instead.
- Prizes are switched on for your brand. Where they are not, Prizes says so and your Ticket Fairy contact turns them on.
- You know what you are giving away and how many of it you have. For a prize that moves a fan onto a better ticket you need that ticket type on the same event.

1. ## Open Prizes

   Open your event and select **Prizes**. The cash back your fans already earn for every ticket they sell sits at the top, and the prizes you offer sit under it.
          ![The Prizes page for an event, with the referral cash-back ladder above three prizes and what each one takes to win](https://www.ticketfairy.com/embeds/posters/marketing-prizes--prize-list.png)    Prizes, with the cash back above what you offer.
2. ## Start a prize

   Select **Add a prize**. It asks three questions: what the prize is, who earns it, and when it is awarded.
          ![The Add a prize dialog, asking what the prize is, who earns it and when it is awarded, with Advanced folded away](https://www.ticketfairy.com/embeds/posters/marketing-prizes--add-prize.png)    Add a prize.
3. ## Say what the prize is

   Enter the **Name**, the **Description** your fans read while they work towards it, and **What is it?**.

   **Note:** A ticket upgrade moves one person onto a better ticket for the same event, so **Upgrade to** offers that event's own ticket types.
4. ## Choose what earns it

   Open **How is it earned?** and pick what a fan has to do, then enter **How many do they need?**.

   **Note:** Leaving it on **You pick the winner yourself** shows the prize to your fans as something to aim at and leaves the winner to you.

## Ways to earn a prize

On an event: **Tickets they referred**, **Friends they brought**, a place on the **Referral leaderboard**, **Pre-registration points**, **Check-ins**, and what a pack of friends referred between them. On a brand: **Tickets they referred across your events**, the leaderboard across those events, and **Events attended**.

**Note:** A prize for a place hands out one prize per person inside it, so a tie for third gives four people the prize unless you limit the winners.

5. ## Choose when it is awarded

   Open **When is it awarded?** and choose the moment. A prize for a place on a leaderboard is always awarded at a moment you set, because a place only means something at a stated time.

   **Note:** Choosing **At a set date and time** adds **Award it on**, read in the event's own time zone.
6. ## Narrow what counts, and how many can win

   Open **Advanced** to count only part of the run, to cap the winners with **Limit the winners**, and to ask each winner for what you need before you can send it.

   **Note:** Leave **Start counting from** and **Stop counting at** empty to count everything. Where you set them, the period ends after it starts and no later than the moment the prize is judged, because nothing a fan does after that moment can count.
7. ## Put the prize on offer

   Select **Create prize**. The prize joins the list, and your fans see it from the point you chose under **Show it from**.

   **Note:** One event, and one brand, can offer twenty prizes at a time. Remove one before you add the twenty-first.

## What your fans see

The page a buyer sees after paying, and their order, carry **What your sharing has earned you**: their place among everybody sharing the event, the tickets and friends that came through their link and through their friends, **Who came through you** as a tree, and each prize with how far they are from it or what they have won. **Your rewards** in their account gathers this across their events, with **Your standing with each brand** and a gold, silver or bronze badge for the top three, ten or twenty-five people referring across a brand.

**Note:** Every number a buyer sees is the one you see: the standings behind **Influencers** and the awards behind **Winners**, never a second count.

8. ## Give each prize out

   Open **Winners** and select **Mark as delivered** on a row once the prize is with them.

   **Note:** **Undo** in the message that follows puts it back, and both the delivery and the undo are kept in that winner's history. **Cancel** takes back a win that should not stand, asks you why, and keeps that reason in the same history.
          ![The Winners tab, with the four statuses as tabs and one row per win showing the winner, the prize and why they won](https://www.ticketfairy.com/embeds/posters/marketing-prizes--winners.png)    Prizes, Winners.

## Try these steps on your own event

Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call.

    Your email address    [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Or have it done for you

Fai can add a prize, change one, tell you who has won and mark a prize as delivered. You see the whole change before it is made.

### In your dashboard, with Fai

For this event, add a prize called Front row upgrade for every buyer who refers 5 tickets, awarded as soon as they reach it

## Let Fai do it for you

Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above.

   [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Make referrals count for more for a while

A boost is a period where what your fans refer counts for more towards their prizes, such as a launch weekend where every referral counts double.

1. ### Add a boost

   Open **Boosts** and select **Add a boost**.
          ![The Boosts tab, with two boosts set out as plain sentences saying what counts for more, by how much and between which two moments](https://www.ticketfairy.com/embeds/posters/marketing-prizes--boosts.png)    Prizes, Boosts.
2. ### Say what it lifts, by how much and when

   Choose **What counts for more?**, enter **How much more?** between 1.5 and 5, and set **From** and **Until**.

   **Note:** A boost lifts what counts towards prizes only. The cash back a fan earns on their own ticket is worked out from your reward tiers alone.

Fai can read your boosts, add one and take one away. You see the dates and the multiplier before anything is saved.

### In your dashboard, with Fai

For this event, make referrals count double towards prizes from Friday 6pm to Monday 9am and call it Launch weekend

## Let friends refer together as a pack

A pack is a few friends pooling the tickets they refer to one event so they can win something together, such as a table for the group. Your fans start and join their own packs with a join code, and everybody keeps their own standing and their own prizes as well.

1. ### Turn packs on for the event

   Open your event, select **Rewards** and, under **Packs**, turn on **Let buyers team up in packs**, then select **Save changes** in that section.

   **Note:** Once packs are on, **Packs** appears beside Winners, and **A pack** becomes an answer to **Who is it for?**. Turning packs off later keeps every pack your fans have made and everything they have won.
          ![The Rewards page for an event, with the referral link, cash back, prizes, packs and sharing sections, each with its own Save changes](https://www.ticketfairy.com/embeds/posters/marketing-rewards--event-rewards.png)    Rewards.
2. ### Read the packs on your event

   Open **Packs** for a row per pack: **People**, **Tickets**, **Friends brought** and its **Place** against the other packs.

   **Note:** Two packs may share a name, because two groups of friends may both pick the same one. The join code is what names a pack exactly.
          ![The Packs tab, with three packs and the people, tickets, friends brought and place of each](https://www.ticketfairy.com/embeds/posters/marketing-prizes--packs.png)    Prizes, Packs.
3. ### See who is in one

   Select a pack for the people in it, what each of them referred and when they joined.

   **Note:** A buyer who leaves a pack stops adding to its total from that moment and keeps anything the pack won while they were in it.

Fai can turn packs on for an event and read the packs your fans have started, with the people in each one.

### In your dashboard, with Fai

Turn packs on for this event so friends can pool the tickets they refer, then show me the packs so far

## Count the friends your fans' friends bring

A fan who brings a friend can bring that friend's friends too, one link at a time. Where you count them, every ticket bought down that chain counts towards the first fan's prizes, not only the tickets their own friends bought.

1. ### Turn on counting friends of friends

   Open your event, select **Rewards** and, under **Prizes**, turn on **Count friends of friends towards prizes**, then select **Save changes** in that section.

   **Note:** This changes what counts towards prizes only. The cash back a fan earns still comes from the tickets their own friends buy.

Fai can turn this on or off for an event. You see the change before it is saved.

### In your dashboard, with Fai

Count friends of friends towards prizes on this event

## Questions you might have

Who can add a prize and mark one as delivered?:  Owners and admins on the event, or on the brand for a prize that runs across its events. A **Stats** or **Limited Stats** login reads the prizes and the winners and changes neither, and neither of those two logins sees a winner's email address.

Prizes says it is not switched on yet. What now?:  Ask your Ticket Fairy contact. Prizes is on for brands as standard, so the page says this only where it has been turned off for yours, and it reads the answer straight away once they turn it back on.

Can I change a prize after a fan has won it?:  Everything except what it took to win it. The name, description, picture, type, the ticket an upgrade goes to, when fans see it and what you ask winners for all change as before. What earns it, the number or place to reach, whether one person or a pack wins, the moment it is judged, the counting period and the winner limit stay as they were, because the people who won were told why they won.

What happens to the people who have already won if I remove a prize?:  They keep it. Your fans stop seeing the prize straight away, and every win already recorded stays in **Winners** with its history.

Does a boost change the money my fans get back?:  No. A boost lifts what counts towards a prize target, and the cash back on a fan's own ticket comes from your reward tiers, which a boost never touches.

Two fans are level for third place. Who gets the prize?:  Both of them, and so does everybody else level with them. Set **Limit the winners** where you have a fixed number to give away.

Why is a prize for a place awarded at a set time rather than the moment a fan reaches it?:  A place moves every time another fan sells a ticket, so "third" only means something at a stated moment. A prize for a number reached, such as five tickets referred, can be awarded the moment a fan gets there.

What happened to the prizes I set up for pre-registration?:  They are on the Prizes page as prizes you pick the winner of, keeping the point in your event they were shown from. **Pre-Registration Prizes** still shows them where you set them up.

Can a pack of friends win a ticket upgrade?:  No. An upgrade moves one person onto a better ticket, so choose merch, an experience, a VIP table or something else for a pack.

Where do I change what my fans share, and where they share it?:  On **Rewards**, under **Sharing**: the message a fan starts with, the apps they are offered and the share card they get. **Choose how your buyers share your event** walks that.

A winner has dropped below the target since they won. Do they keep the prize?:  Yes. **Winners** marks the row so you can see what happened, and the prize stays theirs because they had earned it at the moment it was judged.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features)
- [Choose how your buyers share your event](https://www.ticketfairy.com/guides/choose-how-your-buyers-share-your-event)
- [Reward buyers who bring friends to your event](https://www.ticketfairy.com/guides/reward-buyers-for-referrals)
- [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results)
- [Take pre-registrations before your ticket on-sale](https://www.ticketfairy.com/guides/take-pre-registrations-before-your-on-sale)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Everything in these guides is in your dashboard from the day you sign up.

- Set up your event in minutes
- Free events are free
- Fai, your co-pilot, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features)

### Tips for selling more tickets

Practical advice from organisers who sell out, and every new guide as it is published.

We respect your privacy. Unsubscribe anytime.

---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)