Reading your event reports
See which fans sell the most tickets for your event
Every section of your event's Influencers screen, what it counts, and what it tells you about the people selling tickets for you.
- For
- Anyone running a referral push for an event
- Takes
- 6 minutes
- Checked against the dashboard
Your Influencers screen
Before you start
- You can see this event's statistics. Owners, admins and a Stats login see every figure here; a Limited Stats login sees the same screen with the money columns hidden.
- Somebody has shared your event. The screen fills from the moment a buyer posts their link somewhere, and the money sections stay at zero until a sale comes back through one.
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Referral Network Analysis
Open your event and go to Influencers. Your share rate sits at the top, as the percentage of buyers who shared your event, then the total clicks those shares brought, then the same clicks by day.
Read the shape rather than the total. Clicks bunched around your on-sale and nothing after it means people shared once and stopped, which is the moment a reminder earns its keep. Your own team's clicks are left out of this total and this chart, though they still count in the table lower down.
Influencers, Referral Network Analysis. -
Share of Total Revenue
Your total ticket revenue is the full bar. Against it sit two shares: the revenue your referrers brought in, and what you owe them in rebates.
Read this one before you widen a reward, because it puts the rebate next to the money it produced rather than on its own.
Influencers, Share of Total Revenue. -
Revenue referred by buyers
Per $1 in rebates is your return: the referred revenue divided by the rebates owed on it. Effective marketing cost is the same relationship the other way up, as a percentage.
The screen states its own benchmark: typical referral programmes return five to ten times what they cost. Below that band the reward is generous for what it brings in; well above it, you can afford more.
Influencers, Revenue referred by buyers. -
Reward Targets
The tiers you set: how many sales a referrer makes to move up a step, and what percentage they earn once they are on it. Left alone, an event runs on three sales for 10%, five for 30% and ten for 100%.
Compare the steps against the table at the foot of the screen. If nobody has reached a tier, either the sale is still young or the step is set further out than this event can carry, so judge it late in an on-sale rather than on the first day.
Influencers, Reward Targets. -
Sales referred by buyers
Not one bar per person. Along the bottom is how many tickets somebody referred, and the height is how many of your referrers did that much.
A tall bar at the left is the healthy shape: lots of people bringing a friend or two. A lone bar far out on the right is one person referring far more than anybody else. Check that count against your total sales before you call them the reason the event sold, and know who they are before your next on-sale either way.
Influencers, Sales referred by buyers. -
Tickets referred by customers
The referrers themselves, one per row: tickets referred, clicks generated, revenue generated excluding fees, the original purchase price, and the refund due to them.
Refund due is what that person has earned at the tier they reached, worked out from the price of their own ticket. It is what the event owes them for the whole run, and it does not fall once you have paid, so read it against your payout records rather than as a running balance. Sort clicks generated against tickets referred to find someone whose audience is looking but not buying.
Influencers, Tickets referred by customers.
Or have it done for you
Fai, the assistant inside your dashboard, reads this screen too, and so does your own AI assistant through our MCP server. Both are read-only here: they can tell you what the numbers say, and they change nothing.
In your dashboard, with Fai
Look at the referral results for this event. Who brought in the most sales, and is the reward paying for itself?
From your own assistant, over MCP
Connect your assistant to our MCP server and ask it:
The read-only setup on that page is all this needs. Nothing here changes anything,
so leave --read-only where it is.
Find my event by name, then pull its referral figures and tell me the return per unit of rebate, and which of the referrers who did sell have the worst clicks-to-sales ratio.
What people ask next
- Which currency are these figures in?
- Your event's own, unless it sells in more than one. Then a currency selector appears and the sections above the table follow what you pick, while the table itself grows a revenue column per currency instead.
- Why is every number on this screen zero?
- Nothing has come back through a referral link yet. This screen counts shares, clicks and sales that carried a referral code, so an event nobody has shared reads zero rather than empty.
- Do these figures cover only this event?
- Mostly. If you have linked this event to others for referrals, the revenue, sales, referrer rows and clicks count the linked events with it. Your share rate is the exception and stays on this event alone, so do not read the two against each other.
- Why can't I see the revenue columns?
- A Limited Stats login hides revenue generated and the original purchase price; a plain Stats login keeps them. Ask an owner or an admin on the event to change your role if you need the money figures.
- What is the difference between revenue generated and original purchase price?
- Revenue generated is what that person's referred sales brought in, excluding fees. The original purchase price is what they paid for their own ticket, and their rebate is a percentage of that rather than of what they sold.
- Does refund due mean I have already paid them?
- No. It is what that referrer has earned on the sales they brought in, and it stays there after you pay it, so it is a bill rather than a receipt.
- What is a good return per $1 in rebates?
- Five to ten times, which is the band the screen itself quotes for referral programmes. Under five, the reward costs more than the sales justify.
- My event has no Influencers screen. Where is it?
- Referrals can be switched off for one event, and the screen is dimmed with a way to turn them back on when they are. Check that event's own settings rather than your brand's.
Where to go from here
Do this on your own event
Create an account, build the event, and work through this page beside it. Nothing here needs a sales call first.