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Understanding your event reports

Understand your event's referral results

Promoters running a referral push want to know whether the rewards are paying for themselves and which buyers are bringing in the most friends. The Influencers report puts sharing, clicks, referred revenue and rebates side by side so you can change the reward before the next event.

Use the Influencers report to compare sharing and clicks, see which buyer referral links led to sales and check whether rewards paid off.

For
Running a referral push for an event
Takes
6 minutes

Your Influencers page

Before you start

  • You're an owner or an admin on this event, or you have a Stats or Limited Stats login for it. All four see the same sections. On a Limited Stats login the money columns are hidden.
  • At least one buyer has shared your event. A buyer gets a referral link of their own in a referral email after they buy, unless you have turned referrals off for the event or that ticket type. Until someone buys through one, the referred revenue and the rebates stay at zero, while your total revenue counts every sale, referred or not. On a free event the money figures stay at zero however much sharing happens, because they are built from ticket prices, while the share rate, the clicks and the referred ticket counts fill in as usual.

  • Referral Network Analysis

    Open your event and go to Influencers. Your share rate sits at the top, as the percentage of buyers who shared your event, then the total clicks those shares brought, then the same clicks by day.

    Note: Look at when the clicks arrive, not only how many there are. Clicks bunched around your on-sale and nothing after it means people shared once and stopped, which is the moment a reminder earns its keep. The total and chart exclude clicks from your event team, although the table below includes them.

    The Referral Network Analysis section, with the share rate, the clicks by day and the fan graph
    Influencers, Referral Network Analysis.

  • Share of Total Revenue

    The full bar shows all ticket revenue. The other two figures show the revenue that referrers brought in and the rebates you owe them.

    Note: Compare these figures before you increase a reward, because they put the rebate next to the sales it brought in rather than on its own.

    The Share of Total Revenue bar, split between referred revenue, rebates owed and total revenue
    Influencers, Share of Total Revenue.

  • Revenue referred by buyers

    Per $1 in rebates divides referred revenue by the rebates owed. Effective marketing cost shows those rebates as a percentage of referred revenue.

    Note: Typical referral programmes return five to ten times what they cost, and a marker shows that band beside your figure. A figure below the band means the reward is generous for what it brings in; a figure well above it means you can afford to offer more.

    The Revenue referred by buyers section, showing the return per unit of rebate and the effective marketing cost
    Influencers, Revenue referred by buyers.

  • Reward Targets

    The tiers you set: how many sales a referrer makes to move up a step, and what percentage they earn once they are on it. A newly created event starts at 10% after 2 referred sales, 30% after 5 and 100% after 8.

    Note: Compare the steps with the referrer table. If no buyers have reached a tier, they may need more time or the sales target may be too high. Review it near the end of the on-sale rather than on the first day.

    The Reward Targets section, showing three tiers with the sales needed and the rebate at each
    Influencers, Reward Targets.

  • Sales referred by buyers

    The horizontal axis shows the number of tickets referred. The height of each bar shows how many buyers referred that many tickets.

    Note: A tall bar at the left means lots of people brought a friend or two. A lone bar far out on the right is one person referring far more than other buyers. Compare the distribution with total ticket sales, then use the table below to identify unusually strong referrers before your next on-sale.

    The Sales referred by buyers chart, tickets referred along the bottom and referrers as height
    Influencers, Sales referred by buyers.

  • Tickets referred by customers

    The table shows one referrer per row, including their referred ticket sales, link clicks, referred revenue excluding fees, original purchase price, and the total reward they earned at the tier they reached.

    Note: The reward figure is the total earned across this event and any events linked to it for referrals. It is based on the price of that buyer's own ticket and the tier they reached. Compare link clicks against tickets referred to find someone whose audience is looking but not buying.

    The Tickets referred by customers table, one row per referrer with tickets, clicks, revenue and the total reward earned
    Influencers, Tickets referred by customers.

Or have it done for you

Fai and your own AI assistant through our MCP server can both get your referral figures and explain what they show.

In your dashboard, with Fai

Look at the referral results for this event and tell me who brought in the most sales and whether the reward is paying for itself

From your own assistant, over MCP

Connect your assistant to our MCP server and ask it:

Keep --read-only in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.

Find my event by name, then show its referral results, who brought in the most sales and which referrers had lots of clicks but few sales

From your terminal

Install the CLI from our CLI page, sign in with ticketfairy auth login, and choose the brand you are working on with ticketfairy brand use <BRAND_ID>. ticketfairy brand list and ticketfairy event list show the IDs the other commands use.

You need an owner, admin or Stats login to see the money. A Limited Stats login gets the same rows with it hidden. Set your rewards in your dashboard.

Your referrers and what each of them brought in

ticketfairy event stats <EVENT_ID> --metric referrals

The same figures, ready for a spreadsheet

ticketfairy event stats <EVENT_ID> --metric referrals --output csv

Let Fai do it for you

Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above.

Create a free account Book a demo

No setup fees. No required monthly ticketing fee. No credit card required.

Questions you might have

Which currency are these figures in?
Your event's own, unless it sells in more than one. Then a currency selector appears and the sections above the table follow what you pick, while the table shows a separate revenue column for each currency.
Where do I see who has won a prize?
Under Winners on Prizes, not here. Influencers counts clicks, referred sales and the money back a buyer has earned; a prize is judged separately and carries its own record of who won it and what has happened since.
A boost is running. Do these figures change?
No. A boost lifts what counts towards a prize target and never touches referred sales, referred revenue or the rebate owed, so every figure here counts each referred ticket once.
Why are all my referral figures zero?
No buyer has shared a referral link yet, or those shares have not yet led to clicks or sales. The sharing and click figures can increase before the first referred sale.
Does Influencers include my promoters?
No. Influencers counts buyers who share their referral links. Sales from event team members appear in Sales by Promoter instead, even when the team member has bought a ticket.
Do these figures cover only this event?
The share rate covers this event only. If you link events for referrals, the revenue, sales, clicks and referrer rows include those linked events too.
Why can't I see the revenue columns?
A Limited Stats login hides revenue generated and the original purchase price; a plain Stats login keeps them. Ask an owner or an admin on the event to change your role if you need the money figures.
What is the difference between revenue generated and original purchase price?
Revenue generated is the ticket revenue from purchases made through that buyer's referral link, excluding fees. The original purchase price is what they paid for their own ticket, and their rebate is a percentage of that rather than of what they sold.
What does refund due show?
It is the total rebate that referrer has earned from the sales they brought in. It does not tell you whether Ticket Fairy has already issued the refund.
What is a good return per $1 in rebates?
Five to ten times, which is the band shown beside your return for referral programmes. A return below five times may mean the reward is too generous for the ticket revenue it brings in.
My event has no Influencers report. Where is it?
You can switch referrals off for one event, and Influencers then dims with a way to turn them back on. Check that event's own settings rather than your brand's.

Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

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No setup fees. No required monthly ticketing fee. No credit card required.

Related guides

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