--- title: "Reward buyers who bring friends to your event | Ticket Fairy Guides" description: "Give every buyer of an eligible paid ticket their own referral link, and return part of their ticket price when their friends buy through it." canonical: "https://www.ticketfairy.com/guides/reward-buyers-for-referrals" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Reward buyers who bring friends to your event Referral marketing # Reward buyers who bring friends to your event Promoters can turn word of mouth into sales they can count, by paying the buyers who bring friends. Each buyer of an eligible paid ticket gets their own referral link, earns back part of their ticket price as their friends buy, and you can see which buyers brought in the most sales. Give every buyer of an eligible paid ticket their own referral link, and return part of their ticket price when their friends buy through it. For: Turning word of mouth into ticket sales Takes: 7 minutes - [Open the Rewards System settings](#step-1) - [Choose the sales target and reward for each tier](#step-2) - [Default tiers on a new event](#step-3) - [Show buyers what they can earn](#step-4) - [Save the reward terms](#step-5) - [Follow the sales your buyers bring in](#step-6) ## Before you start - You have an owner or admin login for the event. - Your event has at least one paid ticket type. Free tickets can still be shared, but they do not give the buyer a ticket price to earn back. - Referrals are enabled for the event. Only eligible ticket types take part. A buyer does not receive a personal referral link for an excluded ticket. - If referral rewards are already enabled, set your targets before the first ticket sale. The terms buyers saw when they bought then stay fixed. 1. ## Open the Rewards System settings Open your event, select **Tickets**, then **Settings**, and keep **Disable Rewards System** turned off under **Rewards System**. Eligible paid buyers then receive their personal referral links. ![The Rewards System card in Ticket Settings, with three referral reward tiers and the buyer offer turned on](https://www.ticketfairy.com/embeds/posters/marketing-tickets--referral-rewards-settings.png) Tickets, Settings, Rewards System. 2. ## Choose the sales target and reward for each tier Set each tier's target from 1 to 10 referred sales, and its **Rebate**, the share of the buyer's own ticket price they earn back: Tier 1 can be 5% to 95%, tier 2 can be 5% to 100%, and both move in steps of 5%. Tier 3 always returns 100% of the eligible ticket price. **Note:** The sales target must increase from tier 1 to tier 2 and again from tier 2 to tier 3. Tier 1's rebate must stay below tier 2's, and a buyer receives the highest tier they reach, not all three rewards added together. ## Default tiers on a new event A newly created event starts at 10% after 2 referred sales, 30% after 5 and 100% after 8. Choose targets your buyers can reach and a cost your ticket margin can support. 3. ## Show buyers what they can earn Turn on **Show referral rewards upsell**. Your event ticket page then explains the reward tiers before the buyer checks out, and each eligible paid buyer receives their personal referral link by email and on their order page. **Note:** The reward belongs to the ticket buyer. A promoter link belongs to a team member and a tracking link measures one placement; neither earns this buyer reward. 4. ## Save the reward terms Select **Save Ticket Settings**. **Rewards System** then shows the three targets, both editable rebate percentages and the upsell control as you set them. **Note:** If rewards are enabled when the first ticket is sold, an owner or admin can still see the tiers but cannot change or disable them. If rewards are disabled when sales begin, you can enable them and set the terms in the dashboard, and once enabled those terms stay fixed for the buyers who see them. 5. ## Follow the sales your buyers bring in Open **Influencers** after buyers start sharing. **Tickets referred by customers** lists each buyer beside their clicks, referred ticket sales, revenue and earned reward, and **Understand your event's referral results** explains each section. ![The Tickets referred by customers table, with each buyer's clicks, referred ticket sales, revenue and reward](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-leaderboard.png) Influencers, Tickets referred by customers. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Before ticket sales start, Fai can turn referral rewards on, set all three tiers and show the reward offer on your event ticket page. You review the complete change before it is applied. ### In your dashboard, with Fai For this event, enable referral rewards at 10% after 2 referred sales, 30% after 5 and 100% after 8, and show the referral reward offer on the ticket page ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Questions you might have What does a buyer have to do to earn a referral reward?: They buy an eligible paid ticket, share their personal referral link and bring in enough completed ticket sales to reach one of your tiers. Opening the link or starting checkout does not count as a sale. Is the reward based on what the buyer sold or what they paid?: What they paid for their own eligible ticket. Referred revenue tells you what their friends bought, while the rebate percentage applies to the buyer's ticket price. If they have more than one eligible ticket, the highest-priced one is used. Do the referral tiers add together?: No. A buyer earns the percentage for the highest tier they have reached. Reaching tier 2 replaces the tier 1 amount, and tier 3 returns 100% of the eligible ticket price. Can a buyer earn more than their ticket price?: No. Tier 3 is fixed at 100% of the eligible ticket price, and the refund cannot exceed the amount still available on that ticket. Why can I see the tiers but not change them?: Referral rewards were enabled after the first ticket was sold. Ticket Fairy keeps those targets and percentages fixed so every buyer keeps the offer they saw at purchase. Are promoter sales included in these referral rewards?: No. Sales through a promoter link owned by a member of your event team appear under **Sales by Promoter**, even when that team member has also bought a ticket. A buyer earns a referral reward only for sales made through their personal link, and only when they are not on your event team. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/referral-marketing) - [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results) - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page) - [Offer prizes your fans can win at your event](https://www.ticketfairy.com/guides/offer-prizes-your-fans-can-win) - [Choose who wins a prize at your event](https://www.ticketfairy.com/guides/choose-who-wins-a-prize-at-your-event) - [Choose how your buyers share your event](https://www.ticketfairy.com/guides/choose-how-your-buyers-share-your-event) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/referral-marketing) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)