# Reward buyers who bring friends to your event | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Reward buyers who bring friends to your event Referral marketing # Reward buyers who bring friends to your event Give each eligible paid ticket buyer a personal referral link and return part of their own ticket price when their friends buy through it. For: Turning word of mouth into ticket sales Takes: 7 minutes - [Open the Rewards System settings](#step-1) - [Choose the sales target and reward for each tier](#step-2) - [Show buyers what they can earn](#step-3) - [Save the reward terms](#step-4) - [Follow the sales your buyers bring in](#step-5) ## What you need before you start - You have an owner or admin login for the event. - Your event has at least one paid ticket type. Free tickets can still be shared, but they do not give the buyer a ticket price to earn back. - Referrals are enabled for the event. Only eligible ticket types take part. A buyer does not receive a personal referral link for an excluded ticket. - If referral rewards are already enabled, set your targets before the first ticket sale. The dashboard then keeps the terms buyers saw when they bought. 1. ## Open the Rewards System settings Open your event, select **Tickets**, then **Settings**. Go to **Rewards System**. Keep **Disable Rewards System** turned off. Eligible paid buyers then receive their personal referral links. ![The Rewards System card in Ticket Settings, with three referral reward tiers and the buyer offer turned on](https://www.ticketfairy.com/embeds/posters/marketing-tickets--referral-rewards-settings.png) Tickets, Settings, Rewards System. 2. ## Choose the sales target and reward for each tier Use the ticket controls on each tier to set a target from 1 to 10 referred sales. Use **Rebate** to set how much of that buyer's own ticket price they earn back. Tier 1 can be 5% to 95%, and tier 2 can be 5% to 100%. Both move in steps of 5%. The sales target must increase from tier 1 to tier 2 and again from tier 2 to tier 3. Tier 1's rebate must stay below tier 2's. Tier 3 always returns 100% of the eligible ticket price. A newly created event starts at 10% after 2 referred sales, 30% after 5 and 100% after 8. Choose targets your buyers can reach and a cost your ticket margin can support. A buyer receives the highest tier they reach, not all three rewards added together. 3. ## Show buyers what they can earn Turn on **Show referral rewards upsell**. Your event ticket page then explains the reward tiers before the buyer checks out. After an eligible paid purchase, the buyer receives their personal referral link by email and can share it from their order page. The reward belongs to the ticket buyer. A promoter link belongs to a team member, and sales through it appear under **Sales by Promoter**. A tracking link belongs to nobody and measures one placement. Neither earns this buyer reward. 4. ## Save the reward terms Select **Save Ticket Settings**. Reopen **Rewards System** and confirm that the three targets, both editable rebate percentages and the upsell control still show your choices. If rewards are enabled when the first ticket sells, an owner or admin can still see the tiers but cannot change or disable them. If rewards are disabled when sales begin, you can enable them and set the terms in the dashboard. Once enabled, those terms stay fixed for the buyers who see them. 5. ## Follow the sales your buyers bring in Open **Influencers** after buyers start sharing. **Tickets referred by customers** lists each buyer beside their clicks, referred ticket sales, revenue and earned reward. Use **Understand your event's referral results** to check every section and decide which buyers to encourage again. ![The Tickets referred by customers table, with each buyer's clicks, referred ticket sales, revenue and reward](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-leaderboard.png) Influencers, Tickets referred by customers. ## Or have it done for you Before ticket sales start, Fai can turn referral rewards on, set all three tiers and show the reward offer on your event ticket page. You review the complete change before it is applied. ### In your dashboard, with Fai For this event, enable referral rewards at 10% after 2 referred sales, 30% after 5 and 100% after 8, and show the referral reward offer on the ticket page ## Questions you might have What does a buyer have to do to earn a referral reward?: They buy an eligible paid ticket, share their personal referral link and bring in enough completed ticket sales to reach one of your tiers. Opening the link or starting checkout does not count as a sale. Is the reward based on what the buyer sold or what they paid?: What they paid for their own eligible ticket. Referred revenue tells you what their friends bought, while the rebate percentage applies to the buyer's ticket price. If they hold more than one eligible ticket, the highest-priced one is used. Do the referral tiers add together?: No. A buyer earns the percentage for the highest tier they have reached. Reaching tier 2 replaces the tier 1 amount, and tier 3 returns 100% of the eligible ticket price. Can somebody earn more than their ticket price?: No. Tier 3 is fixed at 100% of the eligible ticket price, and the refund cannot exceed the amount still available on that ticket. Why can I see the tiers but not change them?: Referral rewards were enabled when your event recorded its first sale. The dashboard keeps those targets and percentages fixed so every buyer keeps the offer they saw at purchase. Are promoter sales included in these referral rewards?: No. A link belonging to any enabled member of your event team counts under **Sales by Promoter**, even when that team member has also bought a ticket. The buyer referral reward applies only when the sale is credited to a buyer who is not on your event team. ## Where to go from here - [What else you can do with Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results) - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-where-buyers-came-from) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)