Run ticketing for a concert

Start from the Concert template

Create an event and choose Concert. The template builds General admission and Advance tickets and an Event merchandise add-on, and turns on door and last-entry times.

Note: The tickets, add-on and settings it builds are yours to rename and reprice.

Create an event

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Choose how you want to sell

Under How do you want to sell?, choose the set of releases that fits the room.

• General admission only: One ticket at one price, for a small show.
• Advance and general admission: A limited Advance ticket sells the first quarter of the room early, then General admission carries the rest.
• Presale and releases: A presale for fans, an advance release, general admission and a small final release at a higher price, for a big room.

Add the VIP ticket and select Use this template

Turn on Add a VIP ticket, enter your general admission price and the room's capacity, then select Use this template. The template prices the VIP package above general admission and sizes the limited releases from your capacity.

Note: Seated adds a seated ticket priced above general admission, for a room with seats as well as a floor. It sells a place in the seated area rather than a numbered seat.

Group general admission and VIP into categories

On Tickets, create a ticket category for each kind of admission, entering General admission or VIP in Category Name. Buyers then choose general admission or VIP first and see the releases inside it.

Group your tickets into categories

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Set when each release goes on sale

Open each release and, under This ticket type should be available:, choose when it goes on sale.

• At a specific time on a specific date: The release opens and closes at the times you enter, such as a presale that ends when the public on-sale begins.
• Once the previous ticket type sells out: The release opens the moment the ticket directly above it in your list sells out, so the next price follows the last one.

Note: A release waiting on the one above it depends on the order of your list.

Schedule ticket releases

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Hold tickets back for your partners

On the general admission release, turn on Hold tickets, then enter who they are for in Hold for, such as the label or a radio competition, and the number in Quantity of tickets. Those tickets stay out of the public on-sale, and buyers see fewer left from the moment you save.

Note: You give a hold out through Invitations, where the people you invite buy from it. The artist's free guest list goes out through Guest Tickets, in a later step.

Hold back tickets for later

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Sell the merchandise with the ticket

Open Add-Ons and select Create Add-On for each item you sell, such as a tour T-shirt or a signed poster, with its price and Stock. Fans add it in the same checkout as their ticket.

Note: The template's Event merchandise add-on is already on the list for you to price or rename. Turn on Limit to Certain Ticket Types Only for a bundle that goes with VIP alone.

Sell parking, camping and merchandise with your tickets

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Put a name on every ticket and keep resale on your page

Under Anti-Scalping/Fraud Settings in your ticket settings, turn on Names required and Ticket resale, then save. Each ticket then carries its holder's name, and a fan who can no longer come passes the ticket on through your event page.

Note: The caps on tickets per order and per account are on the same page.

How do you keep touts and bots off your tickets?

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Schedule the on-sale for the minute you announced

Select Publish, then Schedule Publish, and choose the date and time your announcement names. The event page goes public at that minute, and each release opens on the rule you gave it.

Note: A scheduled publish does not send promoter links, so send those separately.

Schedule when your event goes live

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Turn on the waiting list for a sell-out

In your ticket settings, turn on Enable waiting list after ticket sell-out and select Save Ticket Settings. Once a release sells out, fans join the list from your event page, and each ticket that comes back is offered to the next person waiting.

Note: A release you add later is not offered to the list on its own, so email the list when you add tickets.

Run a waiting list for a sold-out event

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Make a tracking link for each announcement

Open Tracking Links under Marketing and select Create Tracking Link for each post, newsletter, poster and partner site. The table shows the clicks, orders and ticket revenue each one brought in.

Note: A tracking link measures a placement and does not include a reward. A promoter link belongs to a team member and counts their sales.

Track which promotion sells your tickets

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Send comps to press and the artist's guests

Open Guest Tickets, select Send Guest Tickets, then choose the ticket type and enter each guest's name and email address. Each guest receives a ticket with a barcode, and the list on the page records who sent it.

Note: A guest ticket comes out of the chosen ticket type's stock and is recorded at zero. A Guest list ticket type with its own allocation keeps comps out of your paid releases.

Send free tickets to your guest list

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Give the band and crew a pass

Open Multi-Entry Passes on your brand, create a pass type such as Band, Crew or Production, then add each person under Enter Recipient. Each pass scans at the door in the same app as a ticket, and it takes nothing from your ticket stock.

Note: The maximum number of uses covers the whole show, so allow for load-in, the show and every trip out to the bus. We turn passes on for a brand, so ask us if the page is not in your menu.

Issue reusable event passes to crew and artists

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Let VIP in before the doors open

On the VIP ticket type, turn on This ticket type has different door times, then enter an earlier Doors Open Time and the Last Entry Time. The scanner admits VIP holders from that time, while general admission keeps the event's own door times.

Note: A ticket scanned outside its window is refused as not valid yet or no longer valid. Use the same setting for a guest list that closes before the headline set.

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Put the scanning app on the door team's phones

Open Check-In and select Download App for the Entry Fairy links on both app stores. Each member of your door team signs in with their own Door Staff login, so every admission carries a name.

Note: The app needs an internet connection at each entrance.

Scan tickets at the door

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Follow arrivals while the room fills

Open Check-In and select Hourly while your door team scans. The report shows arrivals by hour against the tickets sold, so you can see when the queue builds and when the last rush has passed.

Tip: Use Individual Tickets to find one fan who is told they are already inside.

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