# Can you run a festival's marketing and production from one dashboard? | Ticket Fairy Guides

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3. Can you run a festival's marketing and production from one dashboard?

Solving event ticketing problems

# Can you run a festival's marketing and production from one dashboard?

A festival usually runs on a ticketing platform, a shared drive of running orders, a spreadsheet of artist flights, a task board and a separate mailing tool, and nobody can see all five at once. In Ticket Fairy the production sits on the same event as the tickets, so the schedule, the artists, their travel, the tasks, the budget and the messages to buyers all read from one place.

Tickets, the schedule, the artists, their travel, the crew, the budget and every message to buyers all sit on the same event, so nothing has to be kept in a second tool.

For:  Running a festival's tickets and production in one place

Takes:  7 minutes

Yes, for the parts a ticketing platform can honestly hold. The event that sells your tickets also carries the running order, the artists and what each of them was promised, their flights and hotels, the task board, the budget, and every message you send buyers.

It matters because those things share the same facts. The stage time on the running order is the one on the artist's contract and the one in the announcement. Kept in separate tools, the same stage time has to be changed in each one.

Marketing works the same way: promoter links, referral rewards, tracking links, social posts and buyer emails each show you the sales they brought in, beside the sales report itself.

## How Ticket Fairy helps

- ### [The running order](https://www.ticketfairy.com/guides/plan-your-event-production)

  Stages, set times and changeovers on the event itself, so the schedule everybody argues about has one home.
- ### [The artists and what they were promised](https://www.ticketfairy.com/guides/book-and-brief-your-artists)

  Each act with its fee, rider, contacts and stage time, so the brief you send is the deal you agreed.
- ### [Travel and hotels](https://www.ticketfairy.com/guides/book-travel-and-accommodation-for-your-artists)

  Flights, transfers and rooms against the act they belong to, rather than a spreadsheet only the tour manager can read.
- ### [Who owes what, and when](https://www.ticketfairy.com/guides/keep-your-event-tasks-on-track)

  Tasks with an owner and a date, on the event, so the week before the show is a list rather than a group chat.
- ### [Everything you send buyers](https://www.ticketfairy.com/guides/email-your-buyers)

  Announcements, door times and the thank-you afterwards, sent to the group you choose and measured by who opened them.
- ### [The marketing that sold the tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets)

  Promoter links, referral rewards and tracking links, each showing the sales it produced beside the sales report itself.

## Set it up

- [Put the running order where the tickets are](#step-1)
- [Keep each act and what you agreed together](#step-2)
- [Book the travel and the rooms](#step-3)
- [Give every job an owner and a date](#step-4)
- [Ask one question of all of it](#step-5)

## Before you start

- You're an owner, an admin or a **Producer** on the event. A Producer can work the schedule, the artists and the tasks.
- Event management is switched on for your account. The page tells you where it is not.
- Your event exists with its dates. The schedule, the artists and the tasks all hang off it, so it comes first.

1. ## Put the running order where the tickets are

   Open the event, select **Schedule & Timeline** and add the stages and set times.

   **Note:** One running order beside the tickets is the whole point: the stage time you announce is read from the same row the crew works to.
         ![The schedule of a festival, with stages down the side and set times across the day](https://www.ticketfairy.com/embeds/posters/marketing-event-production--schedule.png)    Schedule & Timeline.
2. ## Keep each act and what you agreed together

   Select **Artists** and add each act with its fee, contacts and rider.

   **Note:** The brief you send an act is then the deal you made, and the week of the show nobody is searching an inbox for the rider.
          ![The artists booked for a festival, with their fees and contacts](https://www.ticketfairy.com/embeds/posters/marketing-event-production--artists.png)    Artists.
3. ## Book the travel and the rooms

   Select **Travel** for flights and transfers, and **Accommodation** for the rooms you have taken and who is in each one.

   **Note:** A delayed flight is then attached to the act it affects, so you can see which set is at risk. The picture below is the accommodation half.
          ![Accommodation booked for a festival's artists, with rooms and dates](https://www.ticketfairy.com/embeds/posters/marketing-event-production--accommodation.png)    Accommodation.
4. ## Give every job an owner and a date

   Select **Tasks** and assign each job with the date it is due.

   **Note:** The people working the event are already in it, so the board is where they look.
         ![The task board of a festival, with each job assigned and dated](https://www.ticketfairy.com/embeds/posters/marketing-event-production--tasks.png)    Tasks.
5. ## Ask one question of all of it

   Ask Fai what is behind across tickets, artists, travel and tasks.

   **Note:** This is what one dashboard buys you: a single answer instead of four tools to open and reconcile yourself.

## Try these steps on your own event

Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call.

    Your email address    [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Or have it done for you

Fai, the assistant inside your dashboard, reads across all of it in one question: what is unsold, what is unbooked, what is late. She drafts the messages and puts anything that changes your event to you first.

### In your dashboard, with Fai

For \<EVENT NAME\>, tell me what is behind: unsold ticket types, artists with no travel booked and tasks past their date

### From your own assistant, over MCP

Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it:

Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.

Find my event \<EVENT NAME\> and show its schedule and tasks

## Let Fai do it for you

Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above.

   [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Questions you might have

Does this replace my project management tool?:  For the work that hangs off the event, yes: the schedule, the artists, their travel and the tasks. Work that has nothing to do with the event stays where it is.

Can my production team see this without seeing my sales?:  Yes. Give them the **Producer** role on the event: they can add and complete tasks, work the schedule and see the artists, and they never see your revenue. Anyone with any role on the event can read the tasks.

What happens to all this when I run the event again next year?:  Duplicate the event and the setup comes with it, so next year starts from what worked rather than from an empty page.

Is the marketing side in the same place?:  Yes. Promoter links, referral rewards, tracking links, social posts and buyer emails are all on the same event, and each reports the sales it produced.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/music-festival-ticketing-system)
- [Build the running order for your event day](https://www.ticketfairy.com/guides/plan-your-event-production)
- [Run ticketing for a music festival](https://www.ticketfairy.com/guides/run-a-music-festival)
- [Keep the jobs behind your event moving](https://www.ticketfairy.com/guides/keep-your-event-tasks-on-track)
- [Email the people who bought tickets to your event](https://www.ticketfairy.com/guides/email-your-buyers)
- [Invite promoters to your collective so they can sell tickets for your events](https://www.ticketfairy.com/guides/invite-people-to-your-collective)
- [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly)
- [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform)
- [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/guides/compare-ticketing-platforms)
- [How do you answer a custom ticket sales question?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions)
- [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools)
- [How do you manage accreditation and backstage passes for your event?](https://www.ticketfairy.com/guides/manage-event-accreditation)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event)
- [How do you set up a payment plan so buyers pay for tickets in instalments?](https://www.ticketfairy.com/guides/let-buyers-pay-for-tickets-in-instalments)
- [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website)
- [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list)
- [How can fan club members get presale access?](https://www.ticketfairy.com/guides/give-fan-club-members-presale-access)
- [What can you find out about the people who buy your tickets?](https://www.ticketfairy.com/guides/what-you-can-learn-about-your-ticket-buyers)
- [How do you run a club guest list on real tickets?](https://www.ticketfairy.com/guides/run-a-guest-list-without-a-spreadsheet)
- [Can you hold and spend your ticket money without a separate bank?](https://www.ticketfairy.com/guides/hold-and-spend-your-ticket-money-in-one-place)
- [How do you sell more tickets without spending more on ads?](https://www.ticketfairy.com/guides/sell-more-tickets-without-more-ad-spend)
- [How do you keep touts and bots off your tickets?](https://www.ticketfairy.com/guides/keep-touts-off-your-tickets)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Everything in these guides is in your dashboard from the day you sign up.

- Set up your event in minutes
- Free events are free
- Fai, your co-pilot, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/music-festival-ticketing-system)

### Tips for selling more tickets

Practical advice from organisers who sell out, and every new guide as it is published.

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This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)