--- title: "Run ticketing for a venue and the promoters who hire it | Ticket Fairy Guides" description: "Put your venue's page under your brand, give your own team and each hiring promoter the access their job needs, hand partners their ticket allocations, get your door team scanning and compare the ticket sales each promoter brings to your venue." canonical: "https://www.ticketfairy.com/guides/run-a-venue" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Run ticketing for a venue and the promoters who hire it Playbooks by event type # Run ticketing for a venue and the promoters who hire it Venue teams put on their own nights and hand others to the promoters who hire the room. Your venue's page tells buyers how to get in, your permanent team keeps its access across every event, and each hiring promoter works on the one night they booked. After the doors close you can see the ticket sales every promoter brought to your venue side by side. Takes: 15 minutes [Watch the video: Run ticketing for a venue and the promoters who hire it](https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/run-a-venue/171498b41d4d89dc2e2f066a43d7673a89741ac72123870977b730a98a3f2dc4/b896cfb0216b4584/guide.mp4) · [English](https://www.ticketfairy.com/resources/captions/guides/guide-run-a-venue-b896cfb0216b.vtt) ***Watch how it's done** 3 min 36 s, with captions.* - [Claim your venue's page](#step-1) - [Add the venue to the brand you already run](#step-2) - [Tell buyers how to get in](#step-3) - [Invite your permanent venue team](#step-4) - [Give your booker the venue's page on its own](#step-5) - [When to give a promoter a seat or an allocation](#step-6) - [Add the promoter to that night's team](#step-7) - [Give a partner their own allocation](#step-8) - [Hold back tickets for the promoter's guest list](#step-9) - [Hand the night's setup to the promoter](#step-10) - [Put the scanning app on your door team's phones](#step-11) - [Compare what each promoter sold at your venue](#step-12) ## Before you start - You're a brand owner or admin. You can look after the venue's page, invite your team and add a promoter to one event's team. - You have agreed with each hiring promoter who builds the night's tickets, who runs the guest list and who hands the scanners over at the door. - You know each room's capacity and which entrances your door team uses. 1. ## Claim your venue's page [Play from here](#guide-video) If your venue has no brand on Ticket Fairy yet, open the venue's page on ticketfairy.com and select **Send me a code** to prove an address at the venue's own domain. **Note:** Claiming the page creates your account and a brand of your own to run the venue from. [Claim your venue's page on Ticket Fairy](https://www.ticketfairy.com/guides/claim-your-venue-page) 2. ## Add the venue to the brand you already run [Play from here](#guide-video) If you already run a brand, open **Venues** and select **Add a venue** instead. [Add a venue page to the brand you already run](https://www.ticketfairy.com/guides/add-a-venue-to-your-brand) ![The Venues list with the venue pages a brand looks after](https://www.ticketfairy.com/embeds/posters/marketing-venue-page--your-venues.png) *Brand, Venues.* 3. ## Tell buyers how to get in [Play from here](#guide-video) Open the venue from **Venues** and select **Add the first section** for getting there, the rooms and what to expect at the door. Every promoter's buyers read the same page. [Change what your venue's page says](https://www.ticketfairy.com/guides/change-what-your-venue-page-says) ![Venue page with no sections yet, offering Add the first section](https://www.ticketfairy.com/embeds/posters/marketing-venue-page--nothing-written-yet.png) *Venues, a venue page with nothing on it yet.* 4. ## Invite your permanent venue team [Play from here](#guide-video) Open **Team** on your brand, select **Add Team Member** and give each person the role their job needs, such as **Door Staff** for the people who scan. **Note:** Brand access covers every event your brand runs at the venue, including the nights a hiring promoter builds on it. [Invite your team to your events and choose what each person can do](https://www.ticketfairy.com/guides/invite-your-team) ![The Add Team Member dialog with the email addresses field and a card for each permission level](https://www.ticketfairy.com/embeds/posters/marketing-brand-team--add-team-member.png) *Brand, Team, Add Team Member.* 5. ## Give your booker the venue's page on its own [Play from here](#guide-video) Optional: On the venue, select **Invite someone** to let a booker or marketing manager keep the venue's page current. They can reach the page and the venue's details, not your events, orders or money. [Ask the venue to help with their page](https://www.ticketfairy.com/guides/ask-the-venue-to-help-with-their-page) ![Venue page section naming who looks after it, with one invitation still waiting](https://www.ticketfairy.com/embeds/posters/marketing-venue-page--who-looks-after-this-page.png) *Venues, Who looks after this page.* ## When to give a promoter a seat or an allocation [Play from here](#guide-video) When a hiring promoter builds the night themselves, with its tickets, guest list and publishing, you give them **Administrator** on that event's team. A promoter who sells a night your team builds needs **Promoter**, which gives them their own promoter link and counts the sales through it as theirs. A partner who only hands out a fixed number of tickets, such as a sponsor or an act's management, needs a delegation rather than a seat, and for tickets you keep back from the public on-sale for a guest list, use a hold on the ticket type. **Note:** Event-team access covers that one event only, so a hiring promoter never sees your other nights. They keep it until you remove them from that event's team. 6. ## Add the promoter to that night's team [Play from here](#guide-video) Open the event, select **Team** and **Add Team Member**, then choose the role you agreed and send the invitation. [Invite your team to your events and choose what each person can do](https://www.ticketfairy.com/guides/invite-your-team) ![The Add Team Member dialog with the Promoter permission level selected](https://www.ticketfairy.com/embeds/posters/marketing-promoter-links--invite-event-promoter.png) *Event, Team, Add Team Member.* 7. ## Give a partner their own allocation [Play from here](#guide-video) Optional: Open **Delegations** on the event and select **Create Delegation** for each partner who hands out tickets themselves. **Note:** A partner hands out only the ticket types you already sell, up to the number you set for each. [Let a partner hand out their own tickets for your event](https://www.ticketfairy.com/guides/let-a-partner-hand-out-their-own-tickets) ![The Delegations page of an event, with a partner's delegation and the controls to manage its access or remove it](https://www.ticketfairy.com/embeds/posters/marketing-delegations--delegations.png) *Event, Delegations.* 8. ## Hold back tickets for the promoter's guest list [Play from here](#guide-video) Optional: Open the ticket type on **Tickets** and turn on **Hold tickets**, then name the reserve after the promoter it is for. [Hold back tickets for later](https://www.ticketfairy.com/guides/hold-back-ticket-stock) ![Ticket type options with Hold tickets on and two named reserves](https://www.ticketfairy.com/embeds/posters/marketing-tickets--hold-tickets.png) *Event, Tickets, ticket type.* 9. ## Hand the night's setup to the promoter [Play from here](#guide-video) Send the promoter the guide to running ticketing for a club night, which takes them through the releases, guest list, tables, promoter links and door times on the event you shared. **Note:** A promoter with the **Promoter** role sells and reads their own sales but cannot change your tickets, so your team builds that night. [Run ticketing for a club night](https://www.ticketfairy.com/guides/run-a-club-night) 10. ## Put the scanning app on your door team's phones [Play from here](#guide-video) Ask each door team member to sign in with their own login and the **Door Staff** role and install the app from **Download App** under **Check-In**. **Note:** If a promoter brings their own door team, they add them to that event's team as Door Staff, so each scan still shows who scanned it. [Scan tickets at the door](https://www.ticketfairy.com/guides/scan-tickets-at-the-door) ![The Entry Fairy card on the check-in report, with Download App](https://www.ticketfairy.com/embeds/posters/marketing-check-in--download-the-app.png) *Event, Check-In.* 11. ## Compare what each promoter sold at your venue [Play from here](#guide-video) Open **Promoters** on your brand and choose **One venue** under **Show team results for**. The report ranks every brand and event team member by the tickets and revenue their promoter links brought to that venue's nights. **Note:** A sale counts for a promoter when the buyer arrived through their promoter link while they were on the team. [See which team members sell your tickets](https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets) ![The Show team results for menu open above the brand Promoters report, with the time period choices and the prompt to choose events](https://www.ticketfairy.com/embeds/posters/marketing-brand-promoters--filters.png) *Brand, Promoters, Show team results for.* ## Or have it done for you Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Fai can add a section to your venue's page, invite your permanent team to the brand, invite a hiring promoter to one night's team, and read the brand Promoters report and the door figures for you. She shows you each invitation and change and asks you to approve each one before she sends or saves it. You prove an address at the venue's own domain yourself, because that code is what gives the venue's page to your brand. ### In your dashboard, with Fai ``` Invite to the team for as an administrator so they can build their night, and show me the invitation before you send it ``` ## From your terminal Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use `. `ticketfairy brand list` and `ticketfairy event list` show the IDs the other commands use. Use the command line to publish a hired night with its promoter links and to read the door figures while it runs. Set up the venue's page, your team, allocations and held tickets in the dashboard. ### Publish the night and email everyone on its team their own promoter link. ``` ticketfairy event publish --send-promoter-links ``` ### Read the check-in figures while the doors are open. ``` ticketfairy checkin status --output json ``` ## Questions you might have **Can a promoter who hires the venue see our other events?** No. Add them to the one event's team rather than to your brand team, and their access covers that night only. They keep it after the night until you remove them from that event's team. Your permanent team stays on the brand and keeps its access across every night. **How does a hiring promoter get their own promoter link?** Publish the night with Send Promoter Links ticked, and everybody on its team gets an email with their own promoter link and a QR code. A promoter can also copy their promoter link from the top of Performance on the event at any time. **Can a sponsor hand out free tickets without a login to our event?** Yes. Create a delegation for the sponsor with the ticket types and the number they can hand out, add the person who holds it, and share the access link. They hand out tickets from their own page up to the limit you set. **Who can change what our venue's page says?** Owners and admins of your brand, and the people you invite to the venue's page itself. Someone invited to the venue's page can reach the page and the venue's details, never your events, orders or money. **Can a promoter's door staff scan at our venue?** Yes. Add each of them to that night's team as Door Staff. They install the same scanning app, sign in with their own login, and every admission shows who scanned it. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/solutions/venues) - [Run ticketing for a club night](https://www.ticketfairy.com/guides/run-a-club-night) - [Run ticketing for a nightclub](https://www.ticketfairy.com/guides/run-a-nightclub) - [Claim your venue's page on Ticket Fairy](https://www.ticketfairy.com/guides/claim-your-venue-page) - [Change what your venue's page says](https://www.ticketfairy.com/guides/change-what-your-venue-page-says) - [Invite your team to your events and choose what each person can do](https://www.ticketfairy.com/guides/invite-your-team) - [Let a partner hand out their own tickets for your event](https://www.ticketfairy.com/guides/let-a-partner-hand-out-their-own-tickets) - [See which team members sell your tickets](https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets) - [Scan tickets at the door](https://www.ticketfairy.com/guides/scan-tickets-at-the-door) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Start free with unlimited events and no monthly fee, and choose a paid plan when you need more. - Set up your event in minutes - Free events are free - Fai, your AI teammate, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/solutions/venues) ### Tips for selling more tickets Practical advice from working event organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)