--- title: "Run an A/B test for your event | Ticket Fairy Guides" description: "Compare event pages or checkout questions and answers, split visitors between versions and find which one brings in more ticket sales or revenue." canonical: "https://www.ticketfairy.com/guides/run-an-ab-test-for-your-event" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Run an A/B test for your event Setting up an event # Run an A/B test for your event Two versions of an event page can both look good, and only one of them brings in more ticket sales. Promoters and marketing teams put both in front of real buyers, and the result shows how many of the people who saw each version went on to buy. Compare event pages or checkout questions and answers, split visitors between versions and find which one brings in more ticket sales or revenue. For: Testing which event page or checkout questions and answers sell more tickets Takes: 10 minutes [Watch the video: Run an A/B test for your event](https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/run-an-ab-test-for-your-event/3e92e52150c1ca3a17109ca1e0508b39277c63ed95f125f16f2d3b2a6bd3348a/0850e925bd2e678d/guide.mp4) · [English](https://www.ticketfairy.com/resources/captions/guides/guide-run-an-ab-test-for-your-event-0850e925bd2e.vtt) **Watch how it's done** 4 min 10 s, with captions. - [Open Experiments and select New experiment](#step-1) - [Enter a name and choose where it runs](#step-2) - [Choose what you are optimizing for](#step-3) - [Enter the share of visitors in the test](#step-4) - [Example: an 80% share, equal weights](#step-5) - [Choose the event pages to compare](#step-6) - [Enter the checkout answers to compare](#step-7) - [Select Create experiment](#step-8) - [Start the experiment](#step-9) - [Pages in a running test](#step-10) - [Open Results](#step-11) - [Conversions and the winner badge](#step-12) - [Select Conclude](#step-13) ## Before you start - You have an owner or admin role for the event. - For an event-page test, create at least one alternative page for this event first. Your current event page remains the control version. - Choose one question to answer, such as whether a different event page brings more ticket sales or whether different checkout questions and answers increase revenue per visitor. 1. ## Open Experiments and select New experiment [Play from here](#guide-video) Open your event, choose **Experiments**, then choose **New experiment**. The list shows where each test runs, its goal and whether it is a draft, running, paused, concluded or archived. **Note:** You need an owner or admin role for this event. If Experiments is not in your event menu, ask an owner or admin to give you access. ![Ticket Fairy Experiments section showing draft, running, paused and concluded event tests](https://www.ticketfairy.com/embeds/posters/marketing-experiments--list.png) Experiments, tests for an event page and checkout. 2. ## Enter a name and choose where it runs [Play from here](#guide-video) Enter a name your team will recognize, then under **Where it runs** choose **Event page** or **Checkout**. ![Ticket Fairy experiment editor set to compare two event pages by conversion rate](https://www.ticketfairy.com/embeds/posters/marketing-experiments--event-page-setup.png) Experiments, an event-page A/B test. 3. ## Choose what you are optimizing for [Play from here](#guide-video) Under **What you are optimizing for**, choose **Conversion rate** or **Revenue per visitor**. Conversion rate suits a test about how many visitors buy; revenue per visitor suits one about how much each visit is worth. **Note:** Optional: enter your expectation to record why you are running the test. It is a note for your team and does not change how visitors are divided or how the results are calculated. 4. ## Enter the share of visitors in the test [Play from here](#guide-video) Enter a whole number from 0 to 100 under **Share of visitors in the test**. The weights divide only those visitors between the control and your variants. **Note:** A visitor stays with the same version throughout the test. This gives them a consistent experience when they return during the same visit. ## Example: an 80% share, equal weights [Play from here](#guide-video) With 80% of visitors in the test and equal weights of 1 and 1, 40% see the control, 40% see the variant and the remaining 20% see your normal event or checkout without joining the results. With weights of 1 and 2, the second version receives twice as many test visitors as the first. 5. ## Choose the event pages to compare [Play from here](#guide-video) For an event-page test, give the variant a clear name, then choose one of this event's alternative pages; the control shows your current event page. Choose **Add a variant** to compare another alternative page in the same test. **Note:** An event-page test cannot run on an RSVP event because there is no ticket sale for this test to measure. Preview visits and embedded event pages do not join the test. 6. ## Enter the checkout answers to compare [Play from here](#guide-video) For a checkout test, enter at least one question and answer in each variant; the control leaves checkout unchanged. Add more questions or variants when you have a distinct set of answers to compare. **Note:** Buyers assigned to a variant see the answers below the pay button in Ticket Fairy's hosted checkout. The answers do not change an embedded checkout or a checkout built with the React SDK. ![Ticket Fairy experiment editor comparing checkout questions and answers](https://www.ticketfairy.com/embeds/posters/marketing-experiments--checkout-questions.png) Experiments, questions shown below the checkout pay button. 7. ## Select Create experiment [Play from here](#guide-video) Choose **Create experiment**. You can reopen the draft to change its name, goal, visitor share or variants. 8. ## Start the experiment [Play from here](#guide-video) When every version is ready, choose **Start**, review the confirmation and choose **Start experiment**. Starting saves any unsaved draft changes before the test goes live. **Warning:** Once a test has started, do not edit or delete a page it uses, even while the test is paused. The setup stays locked even if you pause it. ![Ticket Fairy confirmation shown before an experiment starts and its setup is locked](https://www.ticketfairy.com/embeds/posters/marketing-experiments--start-confirmation.png) Experiments, confirmation before a test starts. ## Pages in a running test [Play from here](#guide-video) For an event-page test, you can still edit your main event page, and edit or delete alternative pages elsewhere in the dashboard. A page the test uses stays as it is until you conclude the test. Only one event-page test and one checkout test can run for an event at the same time. 9. ## Open Results [Play from here](#guide-video) Open **Results** to compare visitors, conversion rate, conversions, revenue and revenue per visitor for every version. **Note:** The updated time above the figures tells you when they were last calculated. Revenue stays separated by currency. ![Ticket Fairy experiment results comparing visitors, conversions, conversion rate and revenue for two event pages](https://www.ticketfairy.com/embeds/posters/marketing-experiments--results.png) Experiments, results for each version. ## Conversions and the winner badge [Play from here](#guide-video) A conversion means a visitor placed at least one paid order after seeing a version; more orders during the same visit do not add more conversions. For a conversion-rate test, **Clear result** means the difference from the control is statistically significant, and Ticket Fairy marks a variant as the winner only when its conversion rate is both higher and statistically significant. For a revenue-per-visitor test, compare that figure for each version; Ticket Fairy does not add an automatic winner badge. 10. ## Select Conclude [Play from here](#guide-video) Choose **Conclude** when you have enough evidence to make your decision. A concluded test keeps its results and cannot resume. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Fai can create and edit a draft, start or pause a test, conclude it and compare the results. She reads the latest version first and asks you to approve every change. You can do the same work in the Experiments section of the dashboard. ### In your dashboard, with Fai Find my event and help me create an A/B test. Ask what I want to test, whether it should run on the event page or checkout, and whether conversion rate or revenue per visitor matters most. Show me the complete draft and visitor split before asking me to approve it. Do not start it until I approve that separately ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Questions you might have What is the difference between the control and a variant?: The control is the event page or checkout you already use. A variant is the alternative page or set of checkout answers you want to compare with it. What happens to visitors outside the test?: They see your normal event page or checkout and do not appear in the test results. Set the visitor share to 100% when you want every eligible visitor included. Can I run an event-page test and a checkout test together?: Yes. An event can have one running event-page test and one running checkout test at the same time. Pause or conclude the running test before starting another test on the event page or in checkout. Can I change a test after it starts?: You cannot change the experiment setup after it starts. For an event-page test, you can still edit your main event page, and you can still edit or delete alternative pages elsewhere in the dashboard. Once a test has started, do not edit or delete a page it uses, even while the test is paused. Conclude the test before changing those pages, then create a new test for your next version. What happens while an experiment is paused?: Visitors see your normal event page or checkout. The results already collected remain available, and resuming continues the same test. Why does the result say Not enough data yet?: The test has not recorded enough visitors and conversions to compare that variant reliably with the control. Keep it running and check again after more visitors have taken part. Does one conversion mean one order?: No. A conversion means a visitor placed at least one paid order after seeing a version. If they place more orders during the same visit, the result still counts one conversion. Can I use an event-page experiment for an RSVP event?: No. Event-page experiments measure ticket sales, while an RSVP event takes registrations instead. You can run this test on an event where you sell tickets. Can I delete an experiment?: You can delete a draft before it starts. Once it has started, conclude it and archive it so your team keeps the result and the history of what buyers saw. Can Fai run an A/B test for me?: Yes. Fai can create and edit the draft, start or pause it, compare the results, conclude it and archive it. She asks you to approve every change and reads the latest version before acting, so a teammate's newer change is not overwritten. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/event-pages-and-website) - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page) - [Create extra landing pages for your event](https://www.ticketfairy.com/guides/create-extra-landing-pages-for-your-event) - [How do you answer a ticket sales question no report covers?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions) - [Use Freefund to reduce no-shows at free and RSVP events](https://www.ticketfairy.com/guides/reduce-no-shows-at-free-rsvp-events) - [Make your event invitation-only](https://www.ticketfairy.com/guides/make-an-event-invitation-only) - [Password-protect your event](https://www.ticketfairy.com/guides/password-protect-your-event) - [Sell tickets by personal invitation](https://www.ticketfairy.com/guides/sell-tickets-by-personal-invitation) - [Unlock hidden tickets with an access code](https://www.ticketfairy.com/guides/unlock-hidden-tickets-with-an-access-code) - [Approve orders before buyers receive tickets](https://www.ticketfairy.com/guides/approve-orders-before-buyers-receive-tickets) - [Schedule when your event goes live](https://www.ticketfairy.com/guides/schedule-when-your-event-goes-live) - [Postpone or reschedule an event](https://www.ticketfairy.com/guides/postpone-or-reschedule-an-event) - [Cancel an event](https://www.ticketfairy.com/guides/cancel-an-event) - [Take pre-registrations before your ticket on-sale](https://www.ticketfairy.com/guides/take-pre-registrations-before-your-on-sale) - [Create a reusable event template](https://www.ticketfairy.com/guides/create-a-reusable-event-template) - [Set up ticketing for a multi-day festival](https://www.ticketfairy.com/guides/sell-a-multi-day-festival) - [Sell parking, camping and merchandise with your tickets](https://www.ticketfairy.com/guides/sell-add-ons-with-your-tickets) - [Group your tickets into categories](https://www.ticketfairy.com/guides/group-your-tickets-into-categories) - [Issue reusable event passes to crew and artists](https://www.ticketfairy.com/guides/issue-entry-passes-to-your-crew) - [Create an event](https://www.ticketfairy.com/guides/create-an-event) - [Set up ticket types](https://www.ticketfairy.com/guides/set-up-ticket-types) - [Limit who can buy a ticket type](https://www.ticketfairy.com/guides/limit-who-can-buy-tickets) - [Sell tickets only to your NFT holders](https://www.ticketfairy.com/guides/sell-tickets-only-to-your-nft-holders) - [Add your flyer and description to your event page](https://www.ticketfairy.com/guides/design-your-event-page) - [Answer your buyers' questions on the event page](https://www.ticketfairy.com/guides/add-faqs-to-your-event-page) - [Choose who Ticket Fairy support contacts about your event](https://www.ticketfairy.com/guides/choose-who-ticket-fairy-support-contacts-about-your-event) - [Sell timed-entry tickets for an attraction, exhibition or food event](https://www.ticketfairy.com/guides/sell-timed-entry-tickets) - [Duplicate an event](https://www.ticketfairy.com/guides/duplicate-an-event) - [Run a recurring event series](https://www.ticketfairy.com/guides/run-a-recurring-event-series) - [Sell VIP tables and bottle service through your promoters](https://www.ticketfairy.com/guides/sell-vip-tables-and-bottle-service) - [Hold back tickets for later](https://www.ticketfairy.com/guides/hold-back-ticket-stock) - [Schedule ticket releases](https://www.ticketfairy.com/guides/schedule-ticket-sale-windows-and-release-tiers) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/event-pages-and-website) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)