Run ticketing for an esports tournament

Build the tournament from the Convention template

Select Create Event, choose Convention, then rename its weekend, day and VIP passes for your spectators, such as Weekend spectator and Finals day. The template puts a name on every ticket, so each spectator's pass carries their own name.

Note: A one-day tournament keeps the Day pass and removes the Weekend pass. Remove the Cloakroom add-on if you do not run one.

Create an event

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Take player and team sign-ups with a form

Open Forms on the event and select Create Form, asking for each player's gamer tag, team name and the game they enter. Every sign-up arrives in one list with a column for each answer, so you pick the field before anyone gets a place.

Note: Every form starts with an email question you cannot remove, which is where your decision email goes.

Take act and trader applications for your event

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Create a Player ticket type spectators cannot buy

On the event's Tickets page, create a ticket type named Player with your number of player places as its allocation, then turn on Hidden and choose Always hidden. Player places then never appear on your public event page.

Note: Enter 0 as the price for a free tournament. A tournament with an entry fee can leave the Player ticket type visible so players buy their own place.

Set up ticket types

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Send each accepted player their ticket

Open Guest Tickets, select Send Guest Tickets and send each player you accepted a ticket on the Player ticket type, with their own name on it. Each player's ticket carries a barcode for the door, and the issued list shows who you have sent.

Note: Press and guest casters get their tickets the same way on a spectator pass. A guest ticket comes out of the stock of the ticket type it is on.

Send free tickets to your guest list

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Sell jerseys and merchandise with the spectator pass

Under Add-Ons, select Create Add-On for each item, such as a team jersey or a peripheral bundle, with its own price and stock. Spectators add them in the same checkout as their pass.

Note: Limit an add-on to the passes it belongs with, so the Player ticket type is never offered merchandise meant for the crowd.

Sell parking, camping and merchandise with your tickets

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Give team staff, casters and crew a multi-entry pass

Open Multi-Entry Passes on your brand, create a pass type for each group, such as Team staff, Caster and Production, then add each person under Enter Recipient and send the passes. The same app scans passes and tickets, and a pass does not take a ticket out of your allocation.

Note: The maximum number of uses covers the whole tournament rather than one day, so set it high enough for every trip in and out. We turn passes on for a brand, so ask us if the page is not in your menu.

Issue reusable event passes to crew and artists

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Give your stream its own tracking link

Under Marketing, open Tracking Links and select Create Tracking Link, naming the link after your channel. With the link in your stream panel and chat, the tracking links table shows the clicks, orders and ticket revenue your stream brings in.

Note: A tracking link measures a placement and pays nobody. Make a separate one for each channel, co-streamer or partner you want to compare.

Track which promotion sells your tickets

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Open the on-sale at the minute you announce it

Select Publish, then Schedule Publish, and choose the date and time you announce on stream. The tournament page goes public at that minute in the event's own timezone.

Schedule when your event goes live

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Put the scanning app on the door team's phones

Open Check-In and select Download App for the Entry Fairy links on both app stores. Each person on the door signs in with their own Door Staff login, so every admission carries a name.

Scan tickets at the door

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Check players and spectators in on the day

Open Check-In as players and spectators arrive, then select the Ticket Type tab. It counts players apart from spectators, so you know how many players are in before the first match.

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