---
title: "How do you manage many events without repeating the same work? | Ticket Fairy Guides"
description: "Manage your customers, team and branding at brand level, reuse a published event template and group related dates into an event series."
canonical: "https://www.ticketfairy.com/guides/run-many-events-on-one-platform"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/guides)
3. How do you manage many events without repeating the same work?

Solving event ticketing problems

# How do you manage many events without repeating the same work?

Agencies and brand teams running dozens of events a year repeat the same setup work every time. Customers, team roles and branding all sit at brand level instead, a new event starts from one you have already published, and recurring dates group as an event series.

Manage your customers, team and branding at brand level, reuse a published event template and group related dates into an event series.

For:  Running a regular program of events

Takes:  6 minutes

Put shared work at brand level: team roles, customer history, colors, logos and reusable event templates. Group tours, seasons or recurring dates into an event series. Each new event then starts with less setup, while reporting still keeps the individual dates clear.

## How Ticket Fairy helps

- ### [Published event templates](https://www.ticketfairy.com/guides/create-a-reusable-event-template)

  Share an event's ticket types, releases and add-ons as a template for review. Once we publish it, you can start new events from that setup, and your brand name appears with the template in the public gallery.
- ### [One customer list across every event](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events)

  Your brand's customer list brings paid, payment-plan and resale orders from all its events together, plus refunds after canceled events. It shows which events and tickets each customer ordered and what those orders came to.
- ### Brand-level team roles

  Give a team member a role on the brand and it applies to the events under it. A promoter, a door lead and a colleague who only needs reports each get what they need without you setting them up per event.
- ### Brand colors, logos and fonts

  Set your colors, logos and fonts once on the brand, and new events under it use them. Ask us to turn branding on for your event pages and, if you want it, your emails. Branded emails use your logo.
- ### Series and passes for a run

  Group a run of dates as a series, and sell a pass that admits the buyer to several events on one purchase, rather than making them buy each one.

## Set it up

- [Put your look on the brand](#step-1)
- [Submit an event setup as a template](#step-2)
- [Give your team roles on the brand](#step-3)
- [Compare your customers across events](#step-4)
- [Group a run as a series](#step-5)

## Before you start

- You're an owner or an admin on the brand itself. A role on one of its events won't open these pages.
- You have an event whose ticket setup you want to reuse and completed orders you want to compare across events.

1. ## Put your look on the brand

   Set your colors, logos and fonts once on the brand rather than on an event. New events under the brand use them.
          ![Ticket Fairy brand kit with colors, typography, logos and brand guidance](https://www.ticketfairy.com/embeds/posters/marketing-brand-guidelines--brand-kit.png)    Brand, Brand Guidelines.
2. ## Submit an event setup as a template

   Choose an event whose ticket types, releases and add-ons you want to reuse, then submit it as a template. It stays private while we review it; once published, it appears on the public gallery with your brand credited.
3. ## Give your team roles on the brand

   Add people once, at brand level, with the role that matches what they do. Producer is available when your brand has Event Management, and a stats login suits a teammate who only needs your reports.
         ![Ticket Fairy Brand Team page with members, roles and a pending invitation](https://www.ticketfairy.com/embeds/posters/marketing-brand-team--team-members.png)    Brand, Team.
4. ## Compare your customers across events

   Open **Customers** on your brand. Each row brings one person's paid, payment-plan and resale orders together, plus refunds after canceled events, so you can compare the events and tickets they ordered without opening each event.
          ![The Customers page on a brand, one row per buyer with revenue, the events they bought from, tickets bought and the referral figures beside them](https://www.ticketfairy.com/embeds/posters/marketing-customers--customer-list.png)    Customers, the list.
5. ## Group a run as a series

   Where your dates belong together, such as a tour, a season or a weekly night, put them in a series. You then manage them together, and once you give the series a public page a buyer finds them together too.

## Try these steps on your own event

Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call.

    Your email address    [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

No setup fees. No required monthly ticketing fee. No credit card required.

## Questions you might have

Can I see customers across all my events?:  Yes. The Customers page belongs to your brand rather than one event. It shows which events and tickets each customer on the list ordered and what those orders came to.

Do I have to set up every event from scratch?:  Not once we have published a template of yours. Share an event setup for review, and once we publish it you can start another event with its ticket types, releases and add-ons in place. Published templates appear publicly with your brand credited.

Can a team member access every event without being an admin?:  Yes. Brand roles apply across the events under the brand, and the stats roles let a team member view reports without being able to change anything.

Can one ticket cover several events?:  A pass can. A buyer pays once for a set of credits and redeems them against the events you have made eligible, which is how a season ticket or a multi-event pass works.

Where do I see how a whole season did rather than one night?:  Use brand reports to compare results across events, then open an individual event for its detailed statistics.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/features)
- [Create a reusable event template](https://www.ticketfairy.com/guides/create-a-reusable-event-template)
- [Understand who buys tickets across your events](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events)
- [How do you answer a ticket sales question no report covers?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions)
- [Invite promoters to your collective so they can sell tickets for your events](https://www.ticketfairy.com/guides/invite-people-to-your-collective)
- [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly)
- [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/guides/compare-ticketing-platforms)
- [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards)
- [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools)
- [How do you manage accreditation and backstage passes for your event?](https://www.ticketfairy.com/guides/manage-event-accreditation)
- [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event)
- [How do you set up a payment plan so buyers pay for tickets in installments?](https://www.ticketfairy.com/guides/let-buyers-pay-for-tickets-in-instalments)
- [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website)
- [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list)
- [How can fan club members get presale access?](https://www.ticketfairy.com/guides/give-fan-club-members-presale-access)
- [What can you find out about the people who buy your tickets?](https://www.ticketfairy.com/guides/what-you-can-learn-about-your-ticket-buyers)
- [How do you run a guest list for your event without a spreadsheet?](https://www.ticketfairy.com/guides/run-a-guest-list-without-a-spreadsheet)
- [Can you hold and spend your ticket money without a separate bank?](https://www.ticketfairy.com/guides/hold-and-spend-your-ticket-money-in-one-place)
- [Can you run a festival's marketing and production from one dashboard?](https://www.ticketfairy.com/guides/run-a-festival-from-one-dashboard)
- [How do you sell more tickets without spending more on ads?](https://www.ticketfairy.com/guides/sell-more-tickets-without-more-ad-spend)
- [How do you keep touts and bots off your tickets?](https://www.ticketfairy.com/guides/keep-touts-off-your-tickets)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Everything in these guides is in your dashboard from the day you sign up.

- Set up your event in minutes
- Free events are free
- Fai, your co-pilot, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No required monthly ticketing fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features)

### Tips for selling more tickets

Practical advice from working organizers, and every new guide as it is published.

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---

This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)
