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Solving event ticketing problems

How do you manage many events without repeating the same work?

Brand teams and agencies running dozens of events a year want customers, team roles and branding handled once instead of once per event. Those live at brand level, the event setups that work for you are reused, and recurring dates are grouped as a series.

Manage your customers, team and branding at brand level, reuse a published event template and group related dates into an event series.

For
Running a regular programme of events
Takes
6 minutes

Put shared work at brand level: team roles, customer history, colours, logos and reusable event templates. Group tours, seasons or recurring dates into an event series. Each new event then starts with less setup, while reporting still keeps the individual dates clear.

How Ticket Fairy helps

  • Published event templates

    Share an event's ticket types, releases and add-ons as a template for review. Once we publish it on the public gallery, you can start new events from that setup. Your brand name appears with the template in the public gallery.

  • One customer list across every event

    Your brand's customer list brings paid, payment-plan and resale orders from all its events together, plus refunds after cancelled events. It shows which events and tickets each customer ordered and what those orders came to.

  • Brand-level team roles

    Give a team member a role on the brand and it applies to the events under it. A promoter, a door lead and a colleague who only needs reports each get what they need without you setting them up per event.

  • Brand colours, logos and fonts

    Set your colours, logos and fonts once on the brand, and new events under it use them. Ask us to enable branding for your event pages and, if you want it, your emails: event pages then use your colours, logos and fonts. Branded emails use your logo.

  • Series and passes for a run

    Group a run of dates as a series, and sell a pass that gives its owner entry to several events on one purchase, rather than making them buy each one.

Set it up

Before you start

  • You're an owner or an admin on the brand itself. A role on one of its events won't open these pages.
  • You have an event whose ticket setup you want to reuse and completed orders you want to compare across events.

  1. Put your look on the brand

    Set your colours, logos and fonts once on the brand rather than on an event. New events under the brand use those assets.

    Ticket Fairy brand kit with colours, typography, logos and brand guidance
    Brand, Brand Guidelines.

  2. Submit an event setup as a template

    Choose an event whose ticket types, releases and add-ons you want to reuse, then submit it as a template. It stays private while we review it; once published, it appears on the public gallery with your brand credited.

  3. Give your team roles on the brand

    Add people once, at brand level, with the role that matches what they do. Producer is available when your brand has Event Management, and a stats login suits a teammate who only needs your reports.

    Ticket Fairy Brand Team page with members, roles and a pending invitation
    Brand, Team.

  4. Compare your customers across events

    Open Customers on your brand. Each row brings one person's paid, payment-plan and resale orders together, plus refunds after cancelled events, so you can compare the events and tickets they ordered without opening each event.

    The Customers page on a brand, one row per buyer with revenue, the events they bought from, tickets bought and the referral figures beside them
    Customers, the list.

  5. Group a run as a series

    Where your dates belong together, such as a tour, a season or a weekly night, put them in a series. You then manage them together, and once you give the series a public page a buyer finds them together too.

Questions you might have

Can I see customers across all my events?
Yes. The Customers page belongs to your brand rather than one event. It shows which events and tickets each customer on the list ordered and what those orders came to.
Do I have to set up every event from scratch?
Not once a template has been published. Share an event setup for review, and after publication you can start another event with its ticket types, releases and add-ons in place. Published templates appear publicly with your brand credited.
Can a team member access every event without being an admin?
Yes. Brand roles apply across the events under the brand, and the stats roles let a team member view reports without being able to change anything.
Can one ticket cover several events?
A pass can. A buyer pays once for a set of credits and redeems them against the events you have made eligible, which is how a season ticket or a multi-event pass works.
Where do I see how a whole season did rather than one night?
Use brand reports to compare results across events, then open an individual event for its detailed statistics.

Still have a question?

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