# Schedule ticket releases | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Schedule ticket releases Setting up an event # Schedule ticket releases A release plan helps you open the right ticket at the right moment, whether the next price starts after the previous one sells out or at a date you choose. Each release has its own ticket type, and the final check covers the order, dates and visibility before the event goes on sale. Plan a clear sequence of ticket releases with the right price, sales dates and hidden reveal rules so buyers see the right choice at the right time. For: Planning when each ticket release becomes available Takes: 7 minutes - [Open the ticket list](#step-1) - [Release plan](#step-2) - [Open the release to edit](#step-3) - [Choose when the release opens](#step-4) - [Enter the sales window](#step-5) - [Schedule a hidden release reveal](#step-6) - [Enter the reveal details before saving](#step-7) - [Save and review the sequence](#step-8) ## Before you start - You're an owner or admin for the event. - You have created the event and the ticket types, or you can return to Set up ticket types under Related guides to create them first. - You know what each release includes, its price, allocation and intended order. - You know the event's venue time zone and the dates when each release should open and close. 1. ## Open the ticket list Open the event, select **Tickets**, then stay on **Inventory**. ![Ticket Fairy Ticket Types inventory with the ticket types an organiser can open](https://www.ticketfairy.com/embeds/posters/marketing-tickets--inventory.png) Event, Tickets, Inventory, Ticket Types. ## Release plan Use separate ticket types for Early Bird, First Release and Final Release when they give the same admission at different prices. Use a separate ticket type when the admission changes, such as General Admission to VIP or Friday to Full Weekend. **Note:** A release that waits for the previous one looks only at earlier ticket types in its own ticket category, so put the releases for one admission in one category. A ticket name that starts with a group in square brackets, such as \[VIP\] Early Bird, groups releases by that name instead of by category. 2. ## Open the release to edit In Ticket Types, select **Edit** on the release you want to schedule, or select **Create** when you are adding the next release. Keep the release name, price and allocation clear before you set its timing. 3. ## Choose when the release opens In the ticket type window, under **This ticket type should be available:**, choose **Once the previous ticket type sells out**, **At a specific time on a specific date**, **Either when the previous ticket type sells out, or at a specific time on a specific date, whichever comes first**, or **Always**. **Note:** Choose **At a specific time on a specific date** for a date-only release, because it does not wait for the previous release. The previous-release options wait for the nearest earlier release in the same category, skipping disabled and always-hidden ticket types, and the either option opens at whichever of the two moments comes first. ![Ticket Fairy ticket type window with At a specific time on a specific date chosen and a Sales Start Date and Sales End Date entered](https://www.ticketfairy.com/embeds/posters/marketing-ticket-page-form--sale-window.png) Event, Tickets, Inventory, Edit, This ticket type should be available. 4. ## Enter the sales window Under the option you chose, enter **Sales Start Date** and **Sales End Date** in the event venue's local time. **Note:** Both dates are required, and Sales End Date must be after Sales Start Date. A release set to **Always** follows the event's sales dates, and saving a release with an option that has no dates clears its own sales dates. 5. ## Schedule a hidden release reveal Turn on **Hidden**, then choose **Once the previous ticket type sells out**, **At a specific time on a specific date**, **Either when the previous ticket type sells out, or at a specific time on a specific date, whichever comes first**, **When the customer is at a specific location** or **Always hidden**. **Note:** Keep **Enable this ticket type** on so buyers can buy the release once it appears. Turning it off stops ordinary sales of the release whatever its reveal rule says. ![Ticket Fairy ticket options with a hidden release scheduled to become visible](https://www.ticketfairy.com/embeds/posters/marketing-tickets--hidden-until-date.png) Event, Tickets, ticket type, Hidden. 6. ## Enter the reveal details before saving Enter the value for the rule you chose: **Date and Time** for a dated rule, or the countries under **Select countries** for a location rule. **Note:** A date or location rule cannot be saved without its value, and the previous-release and **Always hidden** rules need none. To hide a visible release at a set time instead, leave **Hidden** off and enter the time in **Hide ticket type on (optional)**. 7. ## Save and review the sequence Select **Save** for an existing release, or **Create Ticket Type** for a new one. **Note:** Repeat the steps for each release, then check that the names, prices, order, sales windows and visibility match the plan. Reordering the list or moving a release to another category changes which release a previous-release rule waits for. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Fai can list your releases in their current order with each one's category and sales dates, and she can save a new order after you approve it. Set the availability option, the dates and the Hidden rule for each release on the dashboard: Fai cannot see which availability option a release uses, and a sales window she sets opens at whichever comes first, the date or the previous release selling out. MCP can list the releases but cannot reorder them. ### In your dashboard, with Fai Open the Tickets page for \ and list the ticket types in their current order with their category and sales dates. If I give you a new order, show me the complete order and ask before saving it. Tell me to set the dates and reveal settings for \ on the dashboard ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. Find the event \ and list its ticket types in order. Tell me to use the dashboard to apply this order and enter the dates or reveal settings for \ ## From your terminal Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use `. `ticketfairy brand list` and `ticketfairy event list` show the IDs the other commands use. The CLI creates a release with its own sales window or one that goes on sale when the release before it sells out, and changes a release's sales dates. It does not reorder releases; do that on the dashboard or through Fai. ### Create a release that sells between two dates. ticketfairy ticket create \ --name "Early Bird" --price 39 --max-inventory 200 --sales-start 2026-11-01T10:00:00Z --sales-end 2026-11-15T23:59:59Z ### Create a release that goes on sale when the one before it sells out. ticketfairy ticket create \ --name "First Release" --price 49 --max-inventory 500 --available-after-previous ### List the event's ticket types with the id each one has. ticketfairy ticket list \ ### Move an existing release's sales window. ticketfairy ticket update \ \ --sales-start 2026-11-08T10:00:00Z --sales-end 2026-11-22T23:59:59Z ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Change a release after it is scheduled Edit the release and change its dates or reveal rule, then save and review the complete sequence again. **Note:** Sales End Date must stay after Sales Start Date, so change both dates together when you move the whole window. Fai can show the release with its category and sales dates. Change its dates or reveal settings on the dashboard, because Fai cannot see which availability option or reveal rule the release uses. ### In your dashboard, with Fai Open the Tickets page for \ and list the basic details for \. Tell me to select it in the dashboard and change its dates or reveal settings. Do not change anything ### From your own assistant, over MCP Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. Find the event \ and list the basic details for \. Tell me to select it in the dashboard and change its dates or reveal settings ## Questions you might have What is a ticket release?: It is a price or timing step for the same admission, such as Early Bird, First Release and Final Release. In Ticket Fairy, each release is a ticket type, and releases for the same admission can share a ticket category. What happens when I choose Once the previous ticket type sells out?: The release stays unavailable until the nearest earlier release in the same ticket category sells out, skipping disabled and always-hidden ticket types. Keep the release rows in the order buyers should follow. Should I choose a date or the previous ticket type?: Choose **At a specific time on a specific date** when the release must open at a known time, even if the previous release has not sold out. Choose the previous-ticket option when demand should control the change. Choose the either option when the release should open at the first of those two moments. Why is a release not visible?: If the release is missing from the public ticket list, check **Hidden** and its reveal rule. If it is shown but cannot be bought, check **Enable this ticket type**, its allocation and its sales window. A release waiting for the previous ticket type stays unavailable until the earlier release in its category sells out. What is the difference between Hidden and Enable this ticket type?: Hidden keeps an active release off the public ticket list while a direct link or promotion can still reach it. **Enable this ticket type** controls ordinary sales, so turning it off stops new ordinary purchases until you turn it on again. A resale checkout can still complete for a ticket already offered for resale. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [Set up ticket types](https://www.ticketfairy.com/guides/set-up-ticket-types) - [Limit who can buy a ticket type](https://www.ticketfairy.com/guides/limit-who-can-buy-tickets) - [Group your tickets into categories](https://www.ticketfairy.com/guides/group-your-tickets-into-categories) - [Schedule when your event goes live](https://www.ticketfairy.com/guides/schedule-when-your-event-goes-live) - [Open your ticket on-sale](https://www.ticketfairy.com/guides/open-your-ticket-on-sale) - [Take pre-registrations before your ticket on-sale](https://www.ticketfairy.com/guides/take-pre-registrations-before-your-on-sale) - [Set up ticketing for a multi-day festival](https://www.ticketfairy.com/guides/sell-a-multi-day-festival) - [Run ticketing for a nightclub](https://www.ticketfairy.com/guides/run-a-nightclub) - [Use Freefund to reduce no-shows at free and RSVP events](https://www.ticketfairy.com/guides/reduce-no-shows-at-free-rsvp-events) - [Run an A/B test for your event](https://www.ticketfairy.com/guides/run-an-ab-test-for-your-event) - [Make your event invitation-only](https://www.ticketfairy.com/guides/make-an-event-invitation-only) - [Password-protect your event](https://www.ticketfairy.com/guides/password-protect-your-event) - [Sell tickets by personal invitation](https://www.ticketfairy.com/guides/sell-tickets-by-personal-invitation) - [Unlock hidden tickets with an access code](https://www.ticketfairy.com/guides/unlock-hidden-tickets-with-an-access-code) - [Approve orders before buyers receive tickets](https://www.ticketfairy.com/guides/approve-orders-before-buyers-receive-tickets) - [Postpone or reschedule an event](https://www.ticketfairy.com/guides/postpone-or-reschedule-an-event) - [Cancel an event](https://www.ticketfairy.com/guides/cancel-an-event) - [Create a reusable event template](https://www.ticketfairy.com/guides/create-a-reusable-event-template) - [Sell parking, camping and merchandise with your tickets](https://www.ticketfairy.com/guides/sell-add-ons-with-your-tickets) - [Issue reusable event passes to crew and artists](https://www.ticketfairy.com/guides/issue-entry-passes-to-your-crew) - [Create an event](https://www.ticketfairy.com/guides/create-an-event) - [Sell tickets only to your NFT holders](https://www.ticketfairy.com/guides/sell-tickets-only-to-your-nft-holders) - [Add your flyer and description to your event page](https://www.ticketfairy.com/guides/design-your-event-page) - [Answer your buyers' questions on the event page](https://www.ticketfairy.com/guides/add-faqs-to-your-event-page) - [Choose who Ticket Fairy support contacts about your event](https://www.ticketfairy.com/guides/choose-who-ticket-fairy-support-contacts-about-your-event) - [Sell timed-entry tickets for an attraction, exhibition or food event](https://www.ticketfairy.com/guides/sell-timed-entry-tickets) - [Duplicate an event](https://www.ticketfairy.com/guides/duplicate-an-event) - [Run a recurring event series](https://www.ticketfairy.com/guides/run-a-recurring-event-series) - [Sell VIP tables and bottle service through your promoters](https://www.ticketfairy.com/guides/sell-vip-tables-and-bottle-service) - [Hold back tickets for later](https://www.ticketfairy.com/guides/hold-back-ticket-stock) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) ### Tips for selling more tickets Practical advice from organisers who sell out, and every new guide as it is published. We respect your privacy. 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