---
title: "Schedule the social posts that sell your tickets | Ticket Fairy Guides"
description: "Plan the posts that sell your event's tickets in one sitting. Add each one to the queue at its account's next free posting time, or choose the exact minute, and send it for approval where your team needs it."
canonical: "https://www.ticketfairy.com/guides/schedule-your-social-posts"
---

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3. Schedule the social posts that sell your tickets

Social media

# Schedule the social posts that sell your tickets

The posts that sell the most tickets go out at the on-sale minute, as a Friday teaser and as a last chance the night before. Draft them all in one sitting and let each one go out at a good time for its account. Even a small team can then keep a full posting calendar, and nobody has to be at a keyboard when each post goes out.

Takes:  9 minutes

- [Open Content under Social](#step-1)
- [Events and key dates](#step-2)
- [Start a new post](#step-3)
- [Choose the kind of post](#step-4)
- [Enter the caption](#step-5)
- [Tie the post to its event](#step-6)
- [The goal and the posting time](#step-7)
- [Choose what the post should achieve](#step-8)
- [Choose when it goes out](#step-9)
- [Check the post and save it](#step-10)
- [Check the post in the queue](#step-11)

## Before you start

- You're an owner, admin or curator of the brand. Owners and admins also approve posts on accounts that ask for approval.
- Your Instagram account or Facebook Page is connected to the brand. You only need to connect it once.
- You have the photo or video ready. You can post photos, videos, carousels, reels and stories to Instagram, and on a Facebook Page you can also post with no picture at all.

1. ## Open Content under Social

   Open your brand, select **Social** and then **Content**. The page opens on **Calendar**, with the posts planned and published on each day.

   **Note:** A dashed marker on a day shows how many open posting times are left that day, and Add to queue uses those times. You see the markers for one account at a time, so choose the account above the calendar when the brand has more than one.
   **Tip:** **Plan posts** beside an event on Social Home opens this calendar for that event only.

   ![The Social Content calendar with planned and published event posts and the open posting times on each day](https://www.ticketfairy.com/embeds/posters/marketing-social-publish--calendar.png)    
   *Content, open on the calendar.*

## Events and key dates

The calendar marks your events and the dates you post about, and when you open a day, you see them listed above the posts planned for it.

- **Event**: The day an event starts, with its start time on the event's own clock.
- **Key date**: Tickets going on sale, the last-chance window from three days to one day before the event, and the day the assistant found the event sold out.
- **Draft waiting**: A Social Assistant post draft waiting for approval, on the day it suggests. **Review** opens it on the Assistant page.

![The Social Content calendar with an event day opened, showing the event, the assistant's event-day draft with Review and a planned lineup post with Change date](https://www.ticketfairy.com/embeds/posters/marketing-social-publish--calendar-day.png)

*An event's day opened on the calendar.*

2. ## Start a new post

   Select **New post**, then choose the accounts under **Which accounts should this go to?**.

   **Note:** One post can go to up to 10 accounts, and the same words go out to each. If an account can't take the kind of post you pick, the dialog tells you as you pick it.

   ![The New post dialog for an Instagram event post, with the account, the kind of post, the photo and the caption](https://www.ticketfairy.com/embeds/posters/marketing-social-publish--new-post.png)    
   *New post, with the account and the photo chosen.*
3. ## Choose the kind of post

   Choose the kind under **What kind of post?**, then add the photo or video.

   **Note:** A carousel takes 2 to 10 items, and the order you set is the order people swipe. A story shows no caption on Instagram.
4. ## Enter the caption

   Enter the caption in **Caption**, with the one thing you want people to do in the first line.

   **Note:** A caption can be up to 2,200 characters, and the dialog counts them for you.
5. ## Tie the post to its event

   Under **What is this post for?**, choose **One event**, then choose the event under **Event**.

   **Note:** The event name then shows on the post in Content, and Add to queue uses the event's start time.
   **Tip:** On a Facebook Page, the caption then tells you we add your tracked ticket link, so you can see how many tickets people bought through the post.

## The goal and the posting time

The goal you choose under What should this post achieve? decides the times Add to queue can use for an event post. Make an announcement, Promote a presale, Share the lineup and Create last-chance urgency never go out at or after the event starts. Create last-chance urgency looks for a free time at least 24 hours before the start first, and uses a time in the final 24 hours only when nothing earlier is free. Keep the audience engaged can use any free time, before or after the event.

6. ## Choose what the post should achieve

   Choose the goal under **What should this post achieve?**.
7. ## Choose when it goes out

   Under **When should it go out?**, choose one of these.

   - **Add to queue**: The post goes out at the account's next free posting time, and you see that time before you save. Each account you picked gets its own next free time.
   - **Choose a time**: You set the date and the time yourself, in your own time zone.
   - **Publish now**: The post goes out as soon as you save it.
   - **Save as draft**: The post waits in Content with no time until you give it one.
   **Note:** A posting time is free when the account has no other post within 30 minutes of it. Add to queue looks up to six weeks ahead.
   **Tip:** **Find good times** suggests times from your recent posts, the event countdown and your calendar, and books nothing until you choose one.

   ![The New post dialog at its Timing section, with a last-chance goal for the event and Add to queue showing the next free posting time](https://www.ticketfairy.com/embeds/posters/marketing-social-publish--new-post-timing.png)    
   *Timing, with Add to queue and the next free posting time.*
8. ## Check the post and save it

   Read **Review before saving**, then select **Add to queue**.

   **Note:** The button changes with your choice: **Schedule post**, **Publish now** or **Save draft**. It reads **Send for approval** when an owner or admin approves posts on the account, and the post then waits for them.
9. ## Check the post in the queue

   Select **Queue** and find the post. Its row says **Scheduled** and when it goes out, or **Waiting for approval** until an owner or admin approves it.

   **Note:** A row marked **Paused** is a post for an event with an update in progress, and the row names the event.

   ![Social publishing queue listing posts with their account, send time and status, including one waiting for approval, one that did not go out and one paused by an event update](https://www.ticketfairy.com/embeds/posters/marketing-social-publish--queue.png)    
   *The queue, with a post in each state that needs a decision.*

## Or have it done for you

Fai, your AI teammate, can check sales, update your event or change a ticket when you ask.

Fai drafts a post for your event and adds it to the queue at the next free posting time, or at the time you give her. She shows you the post and asks before it goes into the queue, and a post on an account that needs approval still waits for an owner or admin. Add a new photo or video in the New post dialog.

### In your dashboard, with Fai

```
Draft a last chance post for <EVENT NAME> on our instagram and add it to the queue
```

## Move a post to another day

1. ### Open the post's day

   Select the post's day on **Calendar**.
2. ### Change its date

   Select **Change date** on the post.

   **Note:** You can move a post that is scheduled or waiting for approval. It keeps its time of day, and only the date changes.

   ![The Move this post to another day dialog, with the post's time kept and the new date to choose](https://www.ticketfairy.com/embeds/posters/marketing-social-publish--change-date.png)    
   *Move this post to another day.*
3. ### Choose the new date

   Choose the date under **New date**, then select **Move post**.

   **Note:** If a teammate changed the post in the meantime, the calendar shows their version instead of yours. If the post now needs approving again, you see "Post moved. It now waits for an owner or admin to approve it."

Fai moves a scheduled post to another date and keeps its time, after you approve the change.

### In your dashboard, with Fai

```
Move our lineup post for <EVENT NAME> to friday at the same time
```

## See the tickets a post sold

1. ### Find the published post

   Select **Queue** and find the published post. The line under its caption shows the tickets sold through this post and their revenue.

   **Note:** The count covers the paid orders placed through the post's tracked ticket link, and we update it once a day. **Published posts** shows the same line.

Fai lists your event's posts with the tickets and revenue each one brought in through its link.

### In your dashboard, with Fai

```
Which of our facebook posts for <EVENT NAME> sold the most tickets
```

## Choose the times Add to queue uses

1. ### Open Posting times

   Select **Posting times** at the top of Content.

   **Note:** Only owners and admins can change the times. Everyone else who opens Content can see them but not change them.

   ![The Posting times dialog with an Instagram account's weekly posting times, its time zone and the controls to add a time](https://www.ticketfairy.com/embeds/posters/marketing-social-publish--posting-times.png)    
   *Posting times for one account.*
2. ### Choose the account

   If the brand has more than one account, choose it under **Account**.

   **Note:** Each account keeps its own times and its own time zone.
3. ### Add a time

   Choose a day under **Day** and a time under **Time**, then select **Add time**.

   **Note:** You can add up to 10 times a day. Select a time in the week to remove it.
   **Tip:** **Use suggested times** fills the week with the times this account's posts get the most engagement.
4. ### Save the times

   Select **Save posting times**.

   **Note:** Posts already in the queue keep their times, and the new times apply to the next post you add. If a teammate saved first, the dialog shows their times instead of overwriting them.

Fai reads an account's posting times and changes them, including switching to the suggested times. She asks before she saves, and she changes them only for an owner or admin.

### In your dashboard, with Fai

```
Set our instagram posting times to 6pm on weekdays and 11am on saturdays
```

## Clear the posts waiting on you

1. ### Approve what your team drafted

   Select **Approve & schedule** on a row that is waiting.

   **Note:** When you approve, the post is accepted and scheduled for the time it already has. Use **Edit** first when the words need changing.

Fai lists the posts waiting for approval and approves one you have read and agreed to. She asks first, because approving sends it to a public audience.

### In your dashboard, with Fai

```
Show me the posts waiting for approval for <BRAND NAME>
```

## Deal with a post that did not go out

1. ### Read what went wrong

   Find the row marked **Didn't go out** and read the reason beside it.

   **Note:** A photo the network could not fetch and an account that lost its connection need different fixes, and the row says which one it is.
2. ### Send it again once the cause is fixed

   Select **Try again** on the row.

   **Tip:** If the post's moment has passed, cancel it with **Cancel post** rather than sending it late.

Fai lists the posts that did not go out and tells you what each one said. You send one again from the queue.

### In your dashboard, with Fai

```
Which posts for <BRAND NAME> did not go out, and why
```

## Questions you might have

**Can one post go to Instagram and Facebook together?**

 Yes, and the same words go to each. Choose both accounts in the New post dialog; if one of them cannot take the kind of post you picked, it says so as you pick. With Add to queue, each account posts at its own next free posting time.

**Where do the suggested posting times come from?**

 From the times this account's recent posts got the most engagement. An account with too few posts to learn from starts with a set of starting times instead. Add to queue uses the suggested times until an owner or admin saves times of their own in Posting times.

**Why does Add to queue say there is no free posting time?**

 Every posting time on that account before the event starts, or in the next six weeks, is within 30 minutes of another post. Choose a time instead, or ask an owner or admin to add more posting times.

**Does Add to queue keep posts about one event apart?**

 Yes. It skips a posting time less than 2 hours from another post about the same event on that account, so two posts for one event never go out back to back.

**Why can't I choose Add to queue when I edit a post?**

 Add to queue is only for new posts. When you edit a post that already has a time, choose the new time yourself.

**Who has to approve a post?**

 An owner or admin, and only on an account set up to ask for it. The New post dialog tells you before you finish, so a post never waits without you knowing.

**What happens if a post fails at the moment it should go out?**

 If the network was briefly unavailable, we try again a few times, and the row changes to Didn't go out with the reason once those tries run out. Anything else, such as an expired connection, fails at once and waits for you.

**Why is a post marked Paused?**

 Someone on your team posted an update for the post's event, which pauses its promotional posts. A paused post keeps its words and its time, and you can only cancel it until an owner or admin resumes the posts from the update banner on Social Home or above the event's calendar. A post whose time passed while it was paused comes back as a draft.

**Can I save something without sending it?**

 Yes. Choose Save as draft and it waits in Content with no time on it until you give it one.

**Which posts count the tickets they sold?**

 A Facebook text, photo or video post tied to an event gets its own tracked ticket link when it goes out: it replaces the event page link in your caption, or goes on its own line at the end. Instagram doesn't make a link in a caption clickable, so an Instagram post keeps your caption as you entered it.

**Do refunds come off the tickets a post sold?**

 Yes. A post counts its event's tickets after refunds, as on the event's Sales report, so a refunded ticket comes off its tickets and revenue the next time you open the page. Ticketing fees and tickets for other events in the same order are not counted. If the event is canceled, refunded tickets still count, as on the Sales report, and only their revenue comes off.

**Is there a limit on how many posts an Instagram account can publish in a day?**

 Yes, Instagram sets one. With one Instagram account chosen, the New post dialog says how many more posts it can publish today, and when the limit is reached it asks you to schedule the post for tomorrow instead.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No monthly fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/social-media)
- [Let the Social Assistant draft your event posts and replies](https://www.ticketfairy.com/guides/let-the-social-assistant-draft-your-event-posts-and-replies)
- [Post an update to fans when your event changes](https://www.ticketfairy.com/guides/post-an-update-when-your-event-changes)
- [Answer what ticket buyers ask you on social](https://www.ticketfairy.com/guides/read-what-your-audience-says-on-social)
- [Connect the social accounts that promote your events](https://www.ticketfairy.com/guides/connect-your-social-accounts)
- [Email your ticket buyers about your event](https://www.ticketfairy.com/guides/email-your-buyers)
- [Send fans your ticket link automatically when they comment or message](https://www.ticketfairy.com/guides/send-fans-your-ticket-link-automatically)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Start free with unlimited events and no monthly fee, and choose a paid plan when you need more.

- Set up your event in minutes
- Free events are free
- Fai, your AI teammate, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No monthly fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/social-media)

### Tips for selling more tickets

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