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Schedule the social posts that sell your tickets

The posts that sell tickets go out at the hours nobody wants to be at a keyboard: the on-sale minute, the Friday teaser, the last-chance post the night before. Planning them in one sitting is what lets a small team keep a full calendar without living on their phones.

Plan the posts that sell a run of tickets in one sitting, send them for approval where your team needs it, and let them go out on time while you do something else.

For
Running the social accounts that sell your tickets
Takes
8 minutes

Before you start

  • Your Instagram or Facebook account is connected to the brand. Connecting one is its own job, done once.
  • You know the two or three moments worth a post: the announcement, the release, the last chance. A calendar with three good posts beats one with ten weak ones.
  • You have the artwork or video ready. Instagram takes photos, videos, carousels, reels and stories, and a Facebook page also takes a post with no picture at all.

  1. Open the queue and see what is already planned

    Open Publish for the brand and read the queue.

    Note: Each row shows the account, when it goes out and where it has got to. The chips above the table narrow it to drafts, posts waiting for approval or the ones that did not go.

    Ticket Fairy social publishing queue listing posts with their account, send time and status, including one waiting for approval and one that failed
    The queue, with a post in each state that needs a decision.

  2. Start a post

    Select New post and choose the accounts it should go to.

    Note: One post can go to several accounts at once, and the same words go out to each. An account that cannot take the kind of post you picked says so as you pick.

  3. Say what kind of post it is

    Choose the kind under What kind of post? and add the photo or video.

    Note: A carousel takes two to ten items and the order you set is the order people swipe. A story carries no caption on Instagram.

  4. Enter the caption

    Enter the caption in Caption, with the one thing you want people to do in the first line.

    Note: Captions run to 2,200 characters and the composer counts them for you. The first line is the part most people read.

  5. Tie the post to the event it sells

    Choose the event under What is this post for?.

    Note: This is what lets the timing suggestions use your event dates, and what puts the event name on the row in the queue.

  6. Set when it goes out

    Choose Schedule and set the date and time.

    Note: A time in the past is refused. An account that has hit the day's posting limit says so, and the fix is a time tomorrow.

  7. Send it on its way

    Select Schedule post, or Send for approval where the account asks for it.

    Note: An owner or admin approves posts on an account set up that way, and the composer says so before you finish. A draft still needs the post itself to be complete, so add the picture or the words first and leave the timing for later.

Or have it done for you

Fai can draft a post and put it in the queue for you to approve. Nothing reaches an audience until a person says so.

In your dashboard, with Fai

Draft a post for <EVENT NAME> announcing that the second release opens on Friday, and schedule it for Thursday evening

From your own assistant, over MCP

Connect your assistant to our MCP server and ask it:

Keep --read-only in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.

Pick the brand, find the event <EVENT NAME> and show it

From your terminal

Install the CLI from our CLI page, sign in with ticketfairy auth login, and choose the brand you are working on with ticketfairy brand use <BRAND_ID>. ticketfairy brand list and ticketfairy event list show the IDs the other commands use.

Read the event the posts are about.

Show the event and its dates

ticketfairy event get <EVENT_ID>

Clear the posts waiting on you

  1. Approve what your team drafted

    Select Approve & schedule on a row that is waiting.

    Note: Approving both accepts the post and books it in for the time it already carries. Use Edit first when the words need changing.

Fai can approve a post you have read and agreed to. She asks first, because approving sends it to a public audience.

In your dashboard, with Fai

Show me the posts waiting for approval for <BRAND NAME>

From your own assistant, over MCP

Keep --read-only in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.

Pick the brand <BRAND NAME> and show its events

From your terminal

Approving is done in the dashboard.

Show the brands you can act for

ticketfairy brand list

Deal with a post that did not go out

  1. Read what went wrong, then try again

    Open the row marked as not sent and read the reason beside it.

    Note: A photo the network could not fetch and an account that lost its connection need different fixes, and the row says which one it is.

  2. Send it again once the cause is fixed

    Select Try again on the row.

    Note: A post whose moment has passed is worth cancelling rather than sending late, and Cancel post does that.

Fai can list the posts that did not go out and tell you what each one said. Sending again is done from the queue.

In your dashboard, with Fai

Which posts for <BRAND NAME> did not go out, and why

From your own assistant, over MCP

Keep --read-only in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.

Pick the brand <BRAND NAME> and show its events

From your terminal

The queue is read in the dashboard.

Show the brands you can act for

ticketfairy brand list

Questions you might have

Can one post go to Instagram and Facebook together?
Yes, and the same words go to each. Pick both accounts in the composer, and mind that a kind one of them cannot take is refused as you pick it.
Who has to approve a post?
An owner or admin, and only on an account set up to ask for it. The composer tells you before you finish, so a post never waits without you knowing.
What happens if a post fails at the moment it should go out?
A network that was briefly unavailable is tried again a few times, and the row turns to failed with the reason once those tries run out. Anything else, such as a connection that has expired, fails at once and waits for you.
Can I save something without sending it?
Yes. Save it as a draft and it waits in the queue with no time on it until you give it one.

Related guides

Do this on your own event

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