--- title: "See how many ticket buyers come back to your events | Ticket Fairy Guides" description: "Use Buyer loyalty on your brand's Performance page to see how many of your ticket buyers came back for two or more of your events, how many events each buyer has bought for, and which events bring buyers back, for every event or one series, venue, place or set of events." canonical: "https://www.ticketfairy.com/guides/see-how-many-ticket-buyers-come-back-to-your-events" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. See how many ticket buyers come back to your events Understanding your event reports # See how many ticket buyers come back to your events Club nights, festival series and touring promoters live on the audience that comes back. Buyer loyalty counts each person who buys from you once, however many orders and email addresses they used, and shows how many came back for more than one of your events. You can see whether your regulars are growing and which events turn first-time buyers into returning ones. Use Buyer loyalty on your brand's Performance page to see how many of your ticket buyers came back for two or more of your events, how many events each buyer has bought for, and which events bring buyers back, for every event or one series, venue, place or set of events. For: Growing the audience that comes back to every event you run Takes: 5 minutes ## Your Performance page - [Buyer loyalty](#step-1) ## Before you start - You're an owner or an admin of the brand, or you have a **Stats** or **Limited Stats** login for it. A Limited Stats login sees the buyer counts with no revenue. - Your brand has sold tickets for at least one event. - ## Buyer loyalty Open your brand, go to **Performance** in its **Statistics** menu and scroll to **Buyer loyalty** under the report. It covers the events you chose under **Show sales for** at the top of the page, and has its own period: **All time**, **Last 30 days**, **Last 90 days** or **Last 12 months**. The four figures are **Buyers**, the people who bought tickets in the period; **Returning buyers**, the people who have bought tickets for 2 or more of these events, with their share of your buyers under it; **Bought for one event**; and **Events per buyer, on average**. The chart and table under **How many of these events each buyer has bought for** split your buyers into **1 event**, **2 events**, **3 events**, **4 or 5 events** and **6 or more events**, with the **Share of buyers** in each and the **Net revenue in this period** they paid. **Events that bring buyers back** lists up to 5 events with the highest **Returning share** of their buyers, among events with at least 20 buyers in the period; select an event to open its **Performance** page. **Note:** One buyer is one person, matched by account, email or phone: a guest checkout, the account the same person made later and an account with the same phone count once. The period decides who counts as a buyer; how many events each has bought for counts at any time, so someone who bought last year and again this month is a returning buyer in **Last 30 days**. **Tip:** Select **Ask Fai** beside the periods. Fai reads the brand, the period and the events you chose, and suggests how to turn more first-time buyers into returning ones. ![The Buyer loyalty section for all time, with 2,480 buyers, 770 returning buyers, the buyers by how many events they bought for and the three events that bring buyers back](https://www.ticketfairy.com/embeds/posters/marketing-sales-insights--buyer-loyalty-section.png) Brand, Performance, Buyer loyalty. ## See these figures for your own event Create a free account and this report fills as your tickets sell. You see the same figures for your own event from the first sale. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Fai reads the same Buyer loyalty figures for any period and for the whole brand or one series, venue, city, country or set of events, and can suggest how to bring first-time buyers back. She reads the figures; she changes nothing. ### In your dashboard, with Fai Look at the buyer loyalty of my brand \ for the last 12 months. Tell me how many buyers came back for two or more events, which events bring buyers back, and what I could do to turn more first-time buyers into returning ones ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Questions you might have How does Buyer loyalty recognize the same person?: Orders with the same customer account, the same billing email or the same billing phone number belong to one person. Emails are matched without capitals or spaces at either end, and phone numbers by their digits, so "+44 7700 900123" and "+447700900123" match; a number with its country code and the same number without it do not match. A phone number with fewer than 7 digits, or one digit repeated, links nobody. Why are buyers who share a venue email or a box office phone not joined together?: An email address or phone number used on the orders of 5 or more customer accounts is a shared contact, such as a venue's info address or a box office phone, not one buyer's, so it links nobody. Orders without an account do not count toward the 5, so a guest who buys many times with one email stays one person. Can one person still count twice?: Rarely. Buyer loyalty joins accounts that are up to two links apart, for example a guest checkout, the account made later with the same email, and another account with the same phone. People linked only through a longer chain of accounts count as more than one buyer. Which events does Buyer loyalty cover?: The events you chose under **Show sales for**: every event of the brand, an event series, specific events, one venue, or the events in a city or a country. With **Specific events**, Buyer loyalty takes at most 50 events and asks you to choose fewer above that. It counts your newest 2,000 events by start date; when your choice holds more, a line above the figures names how many it counted. Why is the returning count here different from an event's New and returning buyers?: Buyer loyalty counts a buyer as returning when they have bought for 2 or more of the events you chose, at any time, in either order. An event's **New and returning buyers** on its **Insights** page uses the rule of the Returning label on its orders: the buyer had bought for another of your events before their first order for this one. The two answer different questions, so the counts can differ. Which tickets count?: Tickets from buyers' orders, as each event's **Performance** page counts them. Complimentary orders, such as the guest tickets your team issues, are left out, and an order whose tickets were all refunded makes nobody a buyer. That is why **Net revenue in this period** can be a little lower than the Performance page: money kept on a fully refunded order, such as a fee, is in no row here. Why is no event listed under Events that bring buyers back?: An event needs at least 20 buyers in the period to be listed, so a small event or a short period can leave the list empty. Choose a longer period, such as **All time**. Why can I see buyer counts but no revenue?: A **Limited Stats** login sees the buyer counts with the revenue column hidden. Ask an owner or an admin of the brand to change your role if you need revenue. How up to date are the figures?: Buyer loyalty is worked out at most once an hour for each period and choice of events, so a new sale can take up to an hour to appear. Does Buyer loyalty show who my returning buyers are?: No. It shows counts and revenue only, never a person's name or contact details. To see each buyer's orders across your events, use **Customers**. Can Fai read Buyer loyalty for me?: Yes. Ask in ordinary language for the period and the events you want. Fai reads the same figures, never names a person, and changes nothing. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/audience-insights) - [Understand who buys tickets across your events](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events) - [See how your ticket sales are going](https://www.ticketfairy.com/guides/check-your-sales) - [See where your event audiences are strongest](https://www.ticketfairy.com/guides/see-where-your-event-audiences-are-strongest) - [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) - [Understand who buys tickets to your event](https://www.ticketfairy.com/guides/read-your-audience-demographics) - [Track your event check-ins by hour](https://www.ticketfairy.com/guides/watch-check-ins-live) - [See which team members sell your tickets](https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets) - [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results) - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page) - [See which sources and campaigns sell your tickets](https://www.ticketfairy.com/guides/see-which-sources-and-campaigns-sell-your-tickets) - [See your ticket sales pace and sell-out forecast](https://www.ticketfairy.com/guides/see-your-ticket-sales-pace-and-sell-out-forecast) - [Compare ticket sales across all your events](https://www.ticketfairy.com/guides/compare-ticket-sales-across-your-events) - [Export every ticket sale across your brand](https://www.ticketfairy.com/guides/export-every-ticket-sale-across-your-brand) - [Check the weather for your event](https://www.ticketfairy.com/guides/check-your-event-weather) - [Share a live ticket sales report with a partner](https://www.ticketfairy.com/guides/share-a-live-sales-report) - [Create a recap of your event and share it](https://www.ticketfairy.com/guides/create-a-recap-of-your-event-and-share-it) - [Email your ticket sales report to your team](https://www.ticketfairy.com/guides/email-your-sales-report-to-your-team) - [See who visits your event website](https://www.ticketfairy.com/guides/see-who-visits-your-event-website) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/audience-insights) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)