--- title: "See where your event audiences are strongest | Ticket Fairy Guides" description: "Compare where ticket buyers are based across all your events, or focus on a series, venue, city, country or any events you choose." canonical: "https://www.ticketfairy.com/guides/see-where-your-event-audiences-are-strongest" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. See where your event audiences are strongest Understanding your event reports # See where your event audiences are strongest The billing addresses on your orders show which cities and countries your ticket buyers order from. Touring promoters and multi-event brands planning where to advertise or tour next compare those addresses in the brand Geographics report, across all your events, one series, one venue, one city or the events you choose. Compare where ticket buyers are based across all your events, or focus on a series, venue, city, country or any events you choose. For: Planning where to advertise, tour or grow next Takes: 8 minutes ## Your Geographics page - [Start with the whole brand](#step-1) - [Choose the events the report should cover](#step-2) - [Compare a hand-picked set of events](#step-3) - [Find buyers for events taking place in one location](#step-4) ## Before you start - You have an owner, admin or **Stats** login for the brand. - You have at least one completed buyer order for an event under this brand. Orders without a country still count in the total but cannot appear under a named place. - ## Start with the whole brand Open your brand and go to **Geographics**. **Show buyers for** starts at **All events**, so the first report combines buyer orders from every event under the brand. The four figures at the top show the number of orders, how many named countries appear in buyers' billing addresses, the leading country and the leading city. The chart ranks up to six countries by orders; each percentage is that country's share of orders with a country on record. The three tables rank countries, regions and cities. **Note:** The places shown come from the billing address on each order, not the event venue or the buyer's location at checkout. **Orders** counts purchases; **Tickets** counts tickets bought for the events in this report. Orders without a country remain in the total and appear as **Orders with no location on record**. ![The brand Geographics page for all events, with order totals, a country chart and the country, region and city tables](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--all-events.png) Brand, Geographics, All events. - ## Choose the events the report should cover Open **Show buyers for** and choose one of six options: **All events**, **An event series**, **Specific events**, **One venue**, **Events in a city** or **Events in a country**. After you choose an option, use the second field to choose the series, events, venue, city or country. A series includes every event assigned to it. A venue includes every event for this brand at that venue, and its field searches as you enter the venue name. **Note:** These choices are alternatives. Choosing **Events in a city** replaces **Specific events**; it does not add a city filter to the events you chose. Use **Specific events** when you need one hand-picked set. ![The Show buyers for menu with all six Geographics report choices](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--scope-options.png) Geographics, Show buyers for. - ## Compare a hand-picked set of events Choose **Specific events**, then search for and select up to 500 events. The field keeps every event you chose visible, and the subtitle above the chart changes to **Across the events you chose**. Use this for a launch weekend, two editions of the same show or any group that is not already an event series. **Note:** The report adds the chosen events together. It does not place them side by side, so choose one event at a time if you want to compare their figures. ![The Geographics report for two selected events, with both event names and the filtered buyer-location results](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--specific-events.png) Geographics, Specific events. - ## Find buyers for events taking place in one location Choose **Events in a city** or **Events in a country**, then select the place where the events take place. The chart and tables still show where those events' buyers are based. In the example, choosing Manchester includes events at Manchester venues. The table may still list Manchester, London and Dublin because those are the places recorded for their buyers. **Note:** Online events without a venue are not included when you choose a host city or host country. They still belong to **All events** and can be included under **Specific events**. A city is paired with its country, so two cities with the same name remain separate choices. ![The Geographics report for events taking place in Manchester, showing buyer countries, regions and cities](https://www.ticketfairy.com/embeds/posters/marketing-brand-geographics--events-in-a-city.png) Geographics, Events in a city. ## See these figures for your own event Create a free account and this report fills as your tickets sell. You see the same figures for your own event from the first sale. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Ask Fai to compare where buyers are based across the brand or for any group of events the Geographics page supports. She can find the matching series, venue, host city or host country before reading the report. ### In your dashboard, with Fai Where are the buyers for our Manchester events based, compare orders and tickets in the leading cities, and tell me which places are strong enough for a local campaign ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Questions you might have Does an Events in a city filter show buyers who live in that city?: No. It first chooses events taking place in that city, using each event's venue. The country, region and city results then show the billing addresses of buyers for those events. Why is the Tickets number higher than Orders?: One order can contain several tickets from the events included in the report. Each purchase appears once under Orders in its billing location. The **Tickets** figure counts only the tickets from those events. Why do the named countries add up to fewer orders than the total?: Some orders have no billing country on record. They remain in the Orders total and under **Orders with no location on record**, but cannot appear under a country, region or city. Which orders are included?: The report includes customer purchases after payment, including orders with tickets listed for resale or going through a resale. When a resale completes, the original buyer's order no longer counts. The report also excludes deleted or refunded orders and tickets issued by your team rather than bought by a customer. Can I combine a venue with a city or country?: No. The six choices under **Show buyers for** replace one another. Choose **Specific events** and select all the events you need when no single series, venue, city or country describes the group. Can I see each buyer on a map?: The brand report is a ranked summary across events, not an order-by-order map. Open one event and use its **Geographics** page when you need that event's map and its billing-address or purchase-location views. Can Fai answer the same questions for a chosen group of events?: Yes. Ask in ordinary language. Fai can find the matching series, venue, event host city or event host country, then compare buyer countries, regions and cities from billing addresses for those events. For a hand-picked set, name the events you want included. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/audience-insights) - [Understand who buys tickets to your event](https://www.ticketfairy.com/guides/read-your-audience-demographics) - [Understand your event's referral results](https://www.ticketfairy.com/guides/read-your-referral-results) - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page) - [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) - [See which team members sell your tickets](https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets) - [Understand who buys tickets across your events](https://www.ticketfairy.com/guides/understand-who-buys-tickets-across-your-events) - [See how your ticket sales are going](https://www.ticketfairy.com/guides/check-your-sales) - [Check the weather for your event](https://www.ticketfairy.com/guides/check-your-event-weather) - [Share a live ticket sales report with a partner](https://www.ticketfairy.com/guides/share-a-live-sales-report) - [See who visits your event website](https://www.ticketfairy.com/guides/see-who-visits-your-event-website) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/audience-insights) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)