Advertising your event
See which ads sold tickets
Every ad network reports the numbers that flatter it, and none of them can see your ticket sales. Promoters buying across several networks need one place that counts what each campaign actually sold, so the budget follows the sales rather than the clicks.
Read your advertising against ticket sales rather than clicks, so you know which campaign to feed and which to stop.
- For
- Deciding where your advertising budget should go next
- Takes
- 7 minutes
Before you start
- Your advertising networks are connected, so their spend arrives beside your sales. A network you buy on outside Ticket Fairy shows its spend nowhere here.
- Your event pixel is installed, because attribution is what makes a sale traceable back to a campaign.
- You are an owner, admin or marketing member of the brand. Those three roles reach the advertising pages.
-
Open the advertising overview
Open the brand and select Overview under advertising.
Note: The figures are brand-wide. Filter to one event when you are deciding about that event rather than about the brand.
The advertising overview, across connected networks. -
Compare campaigns on sales, not clicks
Read each campaign against the tickets it sold and what those sales cost.
Note: A campaign with cheap clicks and no sales is the most expensive one you are running. The network reporting it will not tell you that.
-
Check which networks are connected
Open Connected networks to see which networks report their spend here.
Note: A missing network is not a network with no spend. Its campaigns are absent from every comparison until it is connected.
-
Move the budget to what sold
Raise the budget on the campaigns with confirmed ticket sales, and pause the ones confirmed to have sold none.
Note: A campaign with no confirmed figure is unknown, not zero: nothing has been matched to it yet. Never cut a budget on an unknown.
Or have it done for you
Fai can read the campaign figures back to you and say which campaign brought in each sale. Changing a budget is yours to do.
In your dashboard, with Fai
For <EVENT NAME>, which advertising campaign brought in the most ticket sales, and what did each sale cost
From your own assistant, over MCP
Connect your assistant to our MCP server and ask it:
Keep --read-only in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.
Pick the brand, find the event <EVENT NAME> and show where its sales came from
From your terminal
Install the CLI from our CLI page, sign in with ticketfairy auth login, and choose the brand you are working on with ticketfairy brand use <BRAND_ID>. ticketfairy brand list and ticketfairy event list show the IDs the other commands use.
Read the event statistics behind the campaign figures.
Show the event statistics
ticketfairy event stats <EVENT_ID>
Trace a sale back further than the campaign
-
Use a named tracking link
Give each poster, post or partner its own tracking link when you need to separate them inside one campaign.
Note: Campaigns tell you which network sold; tracking links tell you which piece of it did.
Fai can open the tracking links for the event. What each one brought in is read in the dashboard today.
In your dashboard, with Fai
Open the tracking links for <EVENT NAME>
From your own assistant, over MCP
Keep --read-only in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.
Pick the brand, find the event <EVENT NAME> and show its settings
From your terminal
Read the event statistics.
Show the event statistics
ticketfairy event stats <EVENT_ID>
Questions you might have
- Why do these figures differ from the network's own?
- A network counts the sales it believes it caused, and counts them for itself. These figures count the paid orders your event actually took, once each. An order can hold one ticket or ten, so read them as orders rather than tickets.
- Why does a campaign show spend but no sales?
- A confirmed zero means it sold nothing. An empty figure means nothing has been matched to it: the sales may not have come through its link yet, or the pixel is missing. Only the confirmed zero is a reason to pause.
- How long should I leave a budget change before I judge it?
- Two or three days. An on-sale day distorts everything that ran through it, so a figure read the morning after says more about the announcement than the campaign.
- Can I see this per event?
- Yes. Filter to the event when the decision is about that event. Brand-wide figures answer where the budget goes next, not what one on-sale did.
Related guides
Do this on your own event
Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.