--- title: "See which ad networks sell your tickets | Ticket Fairy Guides" description: "Compare the networks your campaigns run on by the ticket sales they bring in, not by clicks, so you know where to spend next." canonical: "https://www.ticketfairy.com/guides/see-which-ads-sold-tickets" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. See which ad networks sell your tickets Advertising your event # See which ad networks sell your tickets You run campaigns on more than one network and want to spend more where tickets sell. The advertising overview shows your spend beside the ticket sales each network brought in, so you can see which network to keep paying for. Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Takes: 7 minutes [Watch the video: See which ad networks sell your tickets](https://d3lcdr963b5ubl.cloudfront.net/uploads/guides/video/see-which-ads-sold-tickets/a02801c4aa6347a0ee5ba60720f71dcb03671da9a900061d86bc1554e79a8811/24ec690c356b5882/guide.mp4) · [English](https://www.ticketfairy.com/resources/captions/guides/guide-see-which-ads-sold-tickets-24ec690c356b.vtt) ***Watch how it's done** 1 min 49 s, with captions.* - [Open the advertising overview](#step-1) - [Compare networks on sales, not clicks](#step-2) - [Check which networks are connected](#step-3) - [Move the budget to what sold](#step-4) ## Before you start - You run your campaigns from **Campaigns** in Ticket Fairy, on networks you have connected under **Connected networks**. Ads you buy directly in a network's own ads manager are not counted here; [connect your pixels](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) to measure those. - You can open the advertising pages with an owner, admin or marketing role on the brand. 1. ## Open the advertising overview [Play from here](#guide-video) Open the brand and select **Overview** under advertising. **Note:** The figures cover every campaign for the brand. Choose **7 days**, **30 days**, **90 days** or **All time** to change the period. ![Advertising overview showing spend and ticket sales by network across connected networks](https://www.ticketfairy.com/embeds/posters/marketing-ads--performance-overview.png) *The advertising overview, across connected networks.* 2. ## Compare networks on sales, not clicks [Play from here](#guide-video) Under **By network**, compare **Verified ROAS** for each network. **Note:** **Verified ROAS** counts only sales confirmed as ticket purchases. For a figure per campaign, ask Fai. 3. ## Check which networks are connected [Play from here](#guide-video) Open **Connected networks** to see which networks report their spend here. **Note:** A missing network may still have spend. Its campaigns don't appear in any comparison until you connect it. 4. ## Move the budget to what sold [Play from here](#guide-video) Open **Campaigns**, open the campaign and select **Pause**, then **Pause** again to confirm. To move budget, open **Networks** and use **Adjust the split**. **Note:** A network with no verified sales yet may still be matching them. Give it two or three days before you judge it. ## Or have it done for you Fai can tell you the advertising figures for one event or broken down by campaign, which the overview doesn't show. ### In your dashboard, with Fai ``` Which of my advertising campaigns brought in the most ticket sales over the last 30 days, and what did each campaign spend ``` ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. ``` Pick the brand, find the event and show where its sales came from ``` ## From your terminal Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use `. `ticketfairy brand list` and `ticketfairy event list` show the IDs the other commands use. Read the event statistics behind the campaign figures. ### Show the event statistics ``` ticketfairy event stats ``` ## Trace a sale back further than the campaign [Play from here](#guide-video) 1. ### Use a named tracking link Give each poster, post or partner its own tracking link when you need to separate them inside one campaign. **Note:** Campaigns tell you which network sold; tracking links tell you which piece of it did. ![The Tracking Links page with the Create Tracking Link dialog open above the existing links table](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--create-tracking-link.png) *Marketing, Tracking Links, Create Tracking Link.* Fai can open the tracking links for the event, where each link shows what it brought in. ### In your dashboard, with Fai ``` Open the tracking links for ``` ### From your own assistant, over MCP Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. ``` Pick the brand, find the event and show its settings ``` ### From your terminal Read the event statistics. #### Show the event statistics ``` ticketfairy event stats ``` ## Questions you might have **Why do these figures differ from the network's own?** A network counts the sales it believes it caused, and gives itself the credit for them. These figures show the paid orders your event actually took, each counted once. An order can hold one ticket or ten, so read them as orders rather than tickets. **Why does a campaign show spend but no sales?** A confirmed zero means it sold nothing. An empty figure means nothing has been matched to it: the sales may not have come through its link yet, or the pixel is missing. Only the confirmed zero is a reason to pause. **How long should I leave a budget change before I judge it?** Two or three days. An on-sale day distorts everything that ran through it, so a figure read the morning after says more about the announcement than the campaign. **Can I see this per event?** Not on the overview, which covers every campaign for the brand. Ask Fai for one event's figures; she can show the spend and verified sales for that event's campaigns. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features) - [See which sources and campaigns sell your tickets](https://www.ticketfairy.com/guides/see-which-sources-and-campaigns-sell-your-tickets) - [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) - [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page) - [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/guides/set-up-a-meta-pixel) - [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/guides/set-up-a-google-analytics-pixel) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Start free with unlimited events and no monthly fee, and choose a paid plan when you need more. - Set up your event in minutes - Free events are free - Fai, your AI teammate, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features) ### Tips for selling more tickets Practical advice from working event organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) · [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)