---
title: "Sell exhibitor stands for a trade show or exhibition | Ticket Fairy Guides"
description: "Sell each stand package at your trade show, expo or consumer exhibition as its own booking with a deposit, take exhibitor applications, and let every exhibitor name their own stand staff up to the number their package includes."
canonical: "https://www.ticketfairy.com/guides/sell-exhibitor-stands-for-a-trade-show"
---

1. [Ticket Fairy](https://www.ticketfairy.com/)
2. [Guides](https://www.ticketfairy.com/guides)
3. Sell exhibitor stands for a trade show or exhibition

Playbooks by event type

# Sell exhibitor stands for a trade show or exhibition

Trade show and exhibition teams sell stands to exhibitors, then have to get every exhibitor's stand staff in on the morning without a spreadsheet of names. You can sell each stand package with a deposit, and let each exhibitor name their own staff up to the number their stand includes.

Takes:  20 minutes

- [Build the show from the Convention template](#step-1)
- [Price each stand package as a table type](#step-2)
- [Take exhibitor applications](#step-3)
- [Create a hidden Stand staff ticket type](#step-4)
- [Give each exhibitor their stand staff allocation](#step-5)
- [Put the scanning app on the door team's phones](#step-6)
- [Watch visitors and stand staff arrive](#step-7)

## Before you start

- You're a brand owner or admin. You can create events, change tickets and table types, and set up delegations.
- You know your stand packages, what each costs, how much you take as a deposit and how many staff each package includes.
- You have a contact name and email address for each exhibitor.

1. ## Build the show from the Convention template

   Select **Create Event**, choose **Convention** and turn on **Add an exhibitor booth**. The template adds an Exhibitor booth table type beside the weekend, day and VIP passes your visitors buy.

   **Note:** The guide Run a conference on Ticket Fairy covers the visitor side of the show: registration, workshops and speakers. The Exhibition template suits a gallery or museum show with adult and concession entry.

   [Create an event](https://www.ticketfairy.com/guides/create-an-event)

   ![The Convention template with the exhibitor booth question and the visitor passes it creates](https://www.ticketfairy.com/embeds/posters/marketing-event-templates--convention.png)    
   *Create Event, Convention template.*
2. ## Price each stand package as a table type

   Open the Exhibitor booth under **Table Types** and enter the stand price, how many stands you have, the smallest and largest team one booking admits, and your deposit in **Online Deposit Percentage**. Ticket Fairy holds that share on the exhibitor's card and charges it once they pass the identity check, and you collect the rest directly.

   **Note:** After paying, each exhibitor photographs an ID document and takes a selfie before their booking is confirmed. An exhibitor who has passed the check before skips it.
   **Tip:** Create a separate table type for each package, such as Shell scheme, Space only and Corner stand, each with its own price. Enter 100 as the deposit to take the whole stand price online.

   [Sell VIP tables and bottle service through your promoters](https://www.ticketfairy.com/guides/sell-vip-tables-and-bottle-service)

   ![Table type form with the name, price, number of sales, guest limits and online deposit](https://www.ticketfairy.com/embeds/posters/marketing-table-tickets--vip-booth.png)    
   *Tickets, Table Types.*
3. ## Take exhibitor applications

   Optional: If you choose your exhibitors, open **Forms** on the event and select **Create Form** with the questions you need, such as company, product category and stand size. Every application arrives in one list with a column for each answer, ready for you to accept or decline.

   **Note:** Once you accept an applicant, you can use their row in the list to send them a guest ticket or an invitation to buy.

   [Build an application or sign-up form for your event](https://www.ticketfairy.com/guides/take-applications-with-a-form)

   ![The Forms page with two application forms, their dates and their public addresses](https://www.ticketfairy.com/embeds/posters/marketing-custom-forms--forms.png)    
   *Event, Forms.*
4. ## Create a hidden Stand staff ticket type

   On the event's **Tickets** page, create a free ticket type named Stand staff, then turn on **Hidden** and choose **Always hidden**. Stand staff tickets then never appear on your public event page, so visitors cannot take one.

   **Note:** Give it a scan rule of **Day** with 2 in **Max Scans**, so stand staff get in each morning even when they arrive earlier than the day before. Ticket Fairy counts scans over the previous 24 hours, so someone who leaves and comes back has used both scans until 24 hours after the first one.

   [Set up ticket types](https://www.ticketfairy.com/guides/set-up-ticket-types)

   ![Ticket type form with the name, price and Maximum Number of Sales](https://www.ticketfairy.com/embeds/posters/marketing-ticket-page-form--create.png)    
   *Tickets, Create Ticket Type.*
5. ## Give each exhibitor their stand staff allocation

   Open **Delegations** and select **Create Delegation** for each exhibitor, adding the Stand staff ticket type as a **Guest Ticket** with the number of staff their stand package includes. The exhibitor names their own staff through one link, without a login to your event, and cannot go past the number you set.

   **Note:** Name the delegation after the exhibitor, and add both of their bookers to it when two people share the allocation.

   [Let a partner hand out their own tickets for your event](https://www.ticketfairy.com/guides/let-a-partner-hand-out-their-own-tickets)

   ![The Delegations page with a partner allocation and the controls to manage who holds it](https://www.ticketfairy.com/embeds/posters/marketing-delegations--delegations.png)    
   *Event, Delegations.*
6. ## Put the scanning app on the door team's phones

   Open **Check-In** and select **Download App** for the Entry Fairy links on both app stores. Each person scanning signs in with their own login and the Door Staff role, so you can see who scanned each person in.

   [Scan tickets at the door](https://www.ticketfairy.com/guides/scan-tickets-at-the-door)

   ![The Entry Fairy scanning app download links for the show's door team](https://www.ticketfairy.com/embeds/posters/marketing-check-in--download-the-app.png)    
   *Event, Check-In, Download App.*
7. ## Watch visitors and stand staff arrive

   Open **Check-In** on each day of the show to see arrivals by hour against tickets sold. Stand staff scan in the same app as visitors, and the **Ticket Type** tab counts them separately from visitors.

   ![Check-in report with arrivals by hour against tickets sold on a show day](https://www.ticketfairy.com/embeds/posters/marketing-check-in--hourly-report.png)    
   *Event, Check-In.*

## Or have it done for you

Fai, your AI teammate, can check sales, update your event or change a ticket when you ask.

Fai can build the show from the Convention template with an exhibitor booth, create each stand package, create the hidden stand staff ticket type, set up a delegation for each exhibitor and report arrivals. She shows you each change and asks you to approve it before she makes it. You set up and read exhibitor applications on the Forms page in the dashboard.

### In your dashboard, with Fai

```
Help me set up exhibitor stands for our trade show <EVENT NAME>; ask about our stand packages, prices, deposits and how many staff each includes, then show me the stand packages and the exhibitor allocations before changing anything
```

## From your terminal

Install the CLI from [our CLI page](https://www.ticketfairy.com/cli), sign in with `ticketfairy auth login`, and choose the brand you are working on with `ticketfairy brand use <BRAND_ID>`. `ticketfairy brand list` and `ticketfairy event list` show the IDs the other commands use.

Use the CLI to create each stand package and the hidden stand staff ticket type, and to read arrivals by ticket type. Set up applications and delegations in the dashboard.

### Create a stand package for a team of up to 4 with a 50% deposit online. Prices are in the smallest unit of your event currency, so 120000 is 1,200.00.

```
ticketfairy table create <EVENT_ID> --body '{"displayName": "Shell scheme stand", "price": 120000, "maxInventory": 40, "minGuests": 1, "maxGuests": 4, "guestPrice": 0, "depositPercent": 50}'
```

### Create a free stand staff ticket type that never shows on your public event page and admits its holder twice in any 24 hours.

```
ticketfairy ticket create <EVENT_ID> --name "Stand staff" --price 0 --max-inventory 400 --hidden --hiding-option always_hidden --scan-rule "day:2"
```

### Read arrivals for visitors and stand staff separately.

```
ticketfairy checkin status <EVENT_ID> --breakdown ticket-types --output json
```

## Questions you might have

**Does a stand booking let the exhibitor's team in?**

 The stand booking is one booking for the stand. Give each exhibitor a delegation of Stand staff tickets, so every member of their team has a ticket in their own name for the door.

**How do I collect the rest of the stand price?**

 With a deposit below 100, we charge that share online once the exhibitor passes the identity check, and the confirmation you see when you save says how much you collect directly. Enter 100 to take the whole stand price online instead.

**Can an exhibitor add more staff than their package includes?**

 Not through their link, which won't let them go past the number you set. Raise the number on their delegation when you agree to more staff.

**Can visitors book a time to arrive?**

 Yes, once Ticket Fairy has turned on time slots for your show. Visitors then choose from a calendar of dates and arrival times on the ticket type, each with its own capacity.

**Where do I set up visitor registration, workshops and job titles?**

 On the same event: the visitor passes from the template, workshops as add-ons, a name on every ticket and checkout questions for each visitor's company and job title. The conference playbook walks that side of the show step by step.

**Could a second person get in on the same stand staff pass?**

 Yes, with a **Day** scan rule and 2 in **Max Scans**. Both scans can happen on the same day, so one person can leave and come back, and a second person can also get in on that pass. If one entry a day matters more to you than early arrivals, enter 1 instead: the scanner then turns away a pass scanned less than 24 hours after its last entry.

## Still have a question?

Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself.

   [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No monthly fee. No credit card required.

## Related guides

- [More ways to use Ticket Fairy](https://www.ticketfairy.com/solutions/trade-shows-and-exhibitions)
- [Run a conference on Ticket Fairy](https://www.ticketfairy.com/guides/run-a-conference)
- [Sell VIP tables and bottle service through your promoters](https://www.ticketfairy.com/guides/sell-vip-tables-and-bottle-service)
- [Build an application or sign-up form for your event](https://www.ticketfairy.com/guides/take-applications-with-a-form)
- [Set up ticket types](https://www.ticketfairy.com/guides/set-up-ticket-types)
- [Let a partner hand out their own tickets for your event](https://www.ticketfairy.com/guides/let-a-partner-hand-out-their-own-tickets)
- [Sell timed-entry tickets for an attraction, exhibition or food event](https://www.ticketfairy.com/guides/sell-timed-entry-tickets)
- [Scan tickets at the door](https://www.ticketfairy.com/guides/scan-tickets-at-the-door)
- [Every Ticket Fairy guide](https://www.ticketfairy.com/guides)

## Do this on your own event

Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.

  [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo)

## Sell tickets with Ticket Fairy

Start free with unlimited events and no monthly fee, and choose a paid plan when you need more.

- Set up your event in minutes
- Free events are free
- Fai, your AI teammate, is built in

 [Create a free account](https://manage.ticketfairy.com/welcome)

No setup fees. No monthly fee. No credit card required.

## See it on a call

Book a demo and we will show you how Ticket Fairy handles your kind of event.

 [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/solutions/trade-shows-and-exhibitions)

### Tips for selling more tickets

Practical advice from working event organizers, and every new guide as it is published.

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---

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