Promotions and discounts
How do you sell a gift certificate for your event?
Venues and promoters selling in December meet the same buyer every year: someone who wants to give the night rather than pick the date. A gift certificate lets that buyer pay now and hand the choice to the person receiving it.
Sell a certificate worth a named ticket or a fixed sum, set how long it stays valid, and let the buyer decide who uses it and when.
- For
- Selling to buyers who are giving the night as a present
- Takes
- 5 minutes
Before you start
- You're an owner or an admin on the event.
- Gift certificates are turned on for your event. Where they are not, the page says so instead of showing the form, and Ticket Fairy can turn them on for you.
- You have decided how long a certificate stays valid, because that is set per certificate and counted in months.
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Open the gift certificates page and start one
Open your event and select Add Gift Certificate.
Note: The page keeps the two kinds in separate tables underneath, so you can see what you already sell before adding another.
Event, Gift Certificates. -
Choose what the certificate is worth
Choose the Gift Certificate Type.
-
Name the ticket a ticket certificate covers
For a ticket certificate, choose the Ticket Type it covers.
Note: Ticket Fairy fills in Item Price (average) from that ticket group, so the certificate is priced from what the ticket sells for rather than from a number you keep in step by hand.
-
List the sums an amount certificate comes in
For an amount certificate, enter each sum you want to offer, pressing space or enter after each one.
Note: Three or four round sums is usually enough. Every sum you list shows as its own row in the Amount Certificates table, and each can be removed on its own later.
-
Set how long it stays valid
Set the Duration (months) from the day it is bought.
Note: Long enough that a person given a certificate in December can still use it for next summer. Twelve months suits a venue running all year; a single festival is better matched to the gap between editions.
-
Save it and check how it reads
Save the certificate, then look at the row it adds to the table.
Note: A ticket certificate lands in Ticket Certificates with its price and duration; each sum on an amount certificate lands in Amount Certificates as its own row.
Or have it done for you
Fai can list the certificates on an event and create, change or remove one. She shows you the settings and waits for your approval before saving, because a certificate is something buyers pay for.
In your dashboard, with Fai
Set up a gift certificate on <EVENT NAME> worth one Weekend Ticket, valid for 12 months; show me the settings before you save
From your own assistant, over MCP
Connect your assistant to our MCP server and ask it:
Keep --read-only in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.
Pick the brand, find the event <EVENT NAME> and list its gift certificates
Change or withdraw one later
-
Edit a certificate no buyer has taken
Select Edit on its row and change what you need.
Note: A buyer who already holds a certificate keeps what they paid for. Ticket Fairy protects a certificate that has been bought rather than move a buyer onto different terms, and tells you so instead of deleting it.
-
Take one off sale
Select Delete on the row of a certificate you no longer want to sell.
Note: On an amount certificate this removes the one sum, and the others stay on sale. Removing the last sum removes the certificate itself.
Fai can change or remove a certificate for you, and shows you what she is about to do first.
In your dashboard, with Fai
On <EVENT NAME>, change the gift certificate duration to 18 months
From your own assistant, over MCP
Keep --read-only in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes.
Pick the brand, find the event <EVENT NAME> and list its gift certificates
Questions you might have
- Can I sell both kinds at once?
- Yes. A ticket certificate and an amount certificate are separate rows on the same event, and buyers see whichever you have on sale.
- What happens when the duration runs out?
- The certificate stops being usable. The duration is counted in months from the day it was bought, so two people who bought in different months run out on different dates.
- Why can I not delete this one?
- A buyer has taken a copy of it. That covers a buyer who paid, and also one who reached the checkout and stopped, because the copy is recorded either way. One switch controls both selling and redeeming, so there is no setting that closes it to new buyers and still honours the copies people hold: switching it off stops those copies working, and leaving it on keeps selling more, each with a fresh expiry. Ask Ticket Fairy to withdraw it for you.
- Does the price follow the ticket if I change it?
- Ticket Fairy fills the item price in from the ticket group you picked when you set the certificate up. Check the certificate after a price change, because an existing one keeps the figure it was saved with.
Related guides
Do this on your own event
Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.