--- title: "How do you sell more tickets without spending more on ads? | Ticket Fairy Guides" description: "Reward the buyers who bring friends, give each promoter their own link so you can see what they sold, and go back to the people who reached checkout and stopped. You pay a reward on a sale rather than on a click." canonical: "https://www.ticketfairy.com/guides/sell-more-tickets-without-more-ad-spend" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. How do you sell more tickets without spending more on ads? Solving event ticketing problems # How do you sell more tickets without spending more on ads? A past buyer, a promoter with a link of their own and a visitor who reached checkout and stopped all cost less to reach than a new audience. Promoters and venue teams can go back to them for more sales without a bigger ad budget. The sales report names the promoter, link or reward behind each sale, so you can see what each one brought in and set it against what you spent. Takes: 7 minutes Start with the people who already bought. Every buyer of an eligible paid ticket gets their own referral link, and a buyer who brings enough friends earns part of their own ticket price back. You pay on sales, never on clicks, and the most one referrer can earn is the price of the ticket they bought. Then make every promoter measurable. Each gets a link of their own, and the sales report shows what each link brought in, so you pay the ones who sell and stop guessing about the ones who do not. Then go back for the ones you nearly had: the abandoned checkouts, the waiting list and the people who came to a previous event. Those people already showed interest, and messaging them from your dashboard has no ad cost. ## How Ticket Fairy helps - ### [Buyers who bring friends](https://www.ticketfairy.com/guides/reward-buyers-for-referrals) Your buyers each get their own link, and a buyer who brings enough friends earns part of their own ticket price back. You pay on sales, never on clicks. - ### [Promoters you can measure](https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets) Every promoter gets their own link, and the report names the tickets and the money each one brought in. - ### [A link for every campaign](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) Tracking links tell you which post, email or partner brought in each sale, so you can put your budget where the sales came from. - ### [The checkouts that stopped](https://www.ticketfairy.com/guides/recover-abandoned-carts) People who reached checkout and did not finish are already interested. Bring them back rather than buying a new audience. - ### [The people who missed out](https://www.ticketfairy.com/guides/run-a-waiting-list) A waiting list turns a sold-out page into a list of buyers for your next release, at no cost. - ### [Everyone who came before](https://www.ticketfairy.com/guides/email-your-buyers) Your past buyers are the cheapest audience you have, and you can message them straight from the dashboard. ## Set it up - [Pay your buyers for the friends they bring](#step-1) - [See which of them actually sold](#step-2) - [Give each campaign its own link](#step-3) - [Pay promoters on what they sold](#step-4) - [Go back for the ones who nearly bought](#step-5) ## Before you start - You're an owner or an admin on the event. - You know what a ticket sale is worth to you. The most one referrer can earn is the price of their own ticket, so your top cost per referrer is a number you already know. 1. ## Pay your buyers for the friends they bring Open your event, select **Tickets**, then **Settings**, and set the three tiers under **Rewards System**: how many referred sales each tier needs, and the share of the buyer's own ticket price it returns. **Note:** A new event starts at 10% back after 2 referred sales, 30% after 5 and the full ticket price after 8. Set the terms before your first sale, because the targets lock once tickets have sold. ![The Rewards System card in Ticket Settings, with three referral reward tiers and the buyer offer turned on](https://www.ticketfairy.com/embeds/posters/marketing-tickets--referral-rewards-settings.png) *Tickets, Settings, Rewards System.* 2. ## See which of them actually sold Open **Influencers** after the first week and read **Tickets referred by customers**. **Note:** A handful of buyers usually bring most of the referred sales. Those are the people to give something extra to next time. ![The Tickets referred by customers table, with each buyer's clicks, referred ticket sales, revenue and reward](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-leaderboard.png) *Influencers, Tickets referred by customers.* 3. ## Give each campaign its own link Open **Tracking Links** and select **Create Tracking Link** for every post, email and partner you spend on. **Note:** With a link for each source, the sales report shows which one sold each ticket. ![The tracking links of an event, with the sales each one brought in](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png) *Tracking Links.* 4. ## Pay promoters on what they sold Open **Performance** and select **Sales by Promoter** before you settle up. **Note:** It names the tickets and the money behind each promoter, so the conversation about who sold what is a report rather than an argument. ![Sales by promoter for an event, with tickets and revenue for each](https://www.ticketfairy.com/embeds/posters/marketing-promoter-sales--sales-by-promoter.png) *Performance, Sales by Promoter.* 5. ## Go back for the ones who nearly bought Message your abandoned checkouts, your waiting list and your past buyers. **Note:** The people on these three lists cost nothing to reach and already want to come, which is where most of the saving is. ## Or have it done for you Fai, your AI teammate, can check sales, update your event or change a ticket when you ask. Fai can tell you which promotion sold what and draft the message you send to bring people back. You set up the rewards yourself on the page. ### In your dashboard, with Fai ``` For , which promoters and referral links sold the most, and how much in rewards did each referral earn? ``` ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. ``` Find my event and show its sales by promoter ``` ## Questions you might have **What does a referral reward actually cost me?** Part of the referrer's own ticket price, once they have brought enough friends to reach a tier, and nothing otherwise. A referral link that brings in no sale costs you nothing, which is the difference from advertising. **How do I know a promoter really sold those tickets?** Each promoter has their own link, and the sales through it are credited to them. The report shows the tickets and the money, so you pay on what the report shows rather than on what someone says they sold. **Is any of this worth it for a small event?** Referral rewards and tracking links take minutes and cost nothing until they bring in a sale, so they suit a 200-capacity room as well as a festival. **Can I still run ads alongside this?** Yes, and you should measure them the same way. Connect your pixels and give each campaign a tracking link, and you see both in the same report. **Where do I see whether my cost per ticket is falling?** The sales reports show what each promotion brought in. Set what you spent on each source against the tickets beside it, and ask Fai to draw the comparison if you want it as a chart. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features) - [Reward buyers who bring friends to your event](https://www.ticketfairy.com/guides/reward-buyers-for-referrals) - [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) - [Win back buyers who left checkout](https://www.ticketfairy.com/guides/recover-abandoned-carts) - [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards) - [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly) - [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Start free with unlimited events and no monthly fee, and choose a paid plan when you need more. - Set up your event in minutes - Free events are free - Fai, your AI teammate, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No monthly fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features) ### Tips for selling more tickets Practical advice from working event organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)