# How do you sell more tickets without spending more on ads? | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. How do you sell more tickets without spending more on ads? Solving event ticketing problems # How do you sell more tickets without spending more on ads? Your buyers, your promoters and the people who opened a checkout and stopped are all cheaper to reach than a new audience. Every one of them can be measured to the ticket in the same dashboard that sold it, so you can see what each source cost you and what it brought in. Pay for sales you can see instead of impressions you cannot: reward the buyers who bring friends, give each promoter a link that proves what they sold, and go back to the people who nearly bought. For: Bringing your cost per ticket down Takes: 7 minutes Start with the people who already bought. Every buyer gets their own referral link, and a buyer who brings enough friends earns part of their own ticket price back. You pay on sales, never on clicks, and the most one referrer can earn is the price of the ticket they bought. Then make every promoter measurable. Each gets a link of their own, and the sales report says exactly what each link sold, so you pay the ones who sell and stop guessing about the ones who do not. Then go back for the ones you nearly had: the abandoned checkouts, the waiting list and the people who came to a previous event. Those lists cost nothing to reach and convert better than a cold audience, which is what actually moves your cost per ticket. ## How Ticket Fairy helps - ### [Buyers who bring friends](https://www.ticketfairy.com/guides/reward-buyers-for-referrals) Your buyers each get their own link, and a buyer who brings enough friends earns part of their own ticket price back. You pay on sales, never on clicks. - ### [Promoters you can measure](https://www.ticketfairy.com/guides/see-which-team-members-sell-your-tickets) Every promoter gets their own link, and the report names the tickets and the money each one brought in. - ### [A link for every campaign](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) Tracking links tell you which post, email or partner produced each sale, so budget follows evidence. - ### [The checkouts that stopped](https://www.ticketfairy.com/guides/recover-abandoned-carts) People who reached checkout and did not finish are already interested. Bring them back rather than buying a new audience. - ### [The people who missed out](https://www.ticketfairy.com/guides/run-a-waiting-list) A waiting list turns a sold-out page into a list of buyers for your next release, at no cost. - ### [Everyone who came before](https://www.ticketfairy.com/guides/email-your-buyers) Your past buyers are the cheapest audience you have, and you can message them straight from the dashboard. ## Set it up - [Pay your buyers for the friends they bring](#step-1) - [See which of them actually sold](#step-2) - [Give each campaign its own link](#step-3) - [Pay promoters on what they sold](#step-4) - [Go back for the ones who nearly bought](#step-5) ## Before you start - You're an owner or an admin on the event. - You know what a ticket sale is worth to you. The most one referrer can earn is the price of their own ticket, so your top cost per referrer is a number you already know. 1. ## Pay your buyers for the friends they bring Open your event, select **Tickets**, then **Settings**, and set the three tiers under **Rewards System**: how many referred sales each tier needs, and the share of the buyer's own ticket price it returns. **Note:** A new event starts at 10% after 2 referred sales, 30% after 5 and 100% after 8. Set the terms before your first ticket sells, because the terms buyers saw when they bought stay fixed after that. ![The Rewards System card in Ticket Settings, with three referral reward tiers and the buyer offer turned on](https://www.ticketfairy.com/embeds/posters/marketing-tickets--referral-rewards-settings.png) Tickets, Settings, Rewards System. 2. ## See which of them actually sold Open **Influencers** after the first week and read **Tickets referred by customers**. **Note:** A handful of buyers usually bring most of the referred sales. Those are the people to give something extra to next time. ![The Tickets referred by customers table, with each buyer's clicks, referred ticket sales, revenue and reward](https://www.ticketfairy.com/embeds/posters/marketing-referral-engine--referral-leaderboard.png) Influencers, Tickets referred by customers. 3. ## Give each campaign its own link Open **Tracking Links** and select **Create Tracking Link** for every post, email and partner you spend on. **Note:** A link per source is what lets the sales report say which one produced each ticket. ![The tracking links of an event, with the sales each one produced](https://www.ticketfairy.com/embeds/posters/marketing-tracking-links--tracking-links.png) Tracking Links. 4. ## Pay promoters on what they sold Open **Performance** and select **Sales by Promoter** before you settle up. **Note:** It names the tickets and the money behind each promoter, so the conversation about who sold what is a report rather than an argument. ![Sales by promoter for an event, with tickets and revenue for each](https://www.ticketfairy.com/embeds/posters/marketing-promoter-sales--sales-by-promoter.png) Performance, Sales by Promoter. 5. ## Go back for the ones who nearly bought Message your abandoned checkouts, your waiting list and your past buyers. **Note:** These three lists cost nothing to reach and already want to come, which is where most of the saving actually is. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Fai, the assistant inside your dashboard, reads which promotion sold what and drafts the message you send to bring people back. Setting the rewards up is yours to do on the page. ### In your dashboard, with Fai For \, which promoters and referral links sold the most, and what did each one cost us per ticket? ### From your own assistant, over MCP Connect your assistant to [our MCP server](https://www.ticketfairy.com/mcp-server) and ask it: Keep `--read-only` in your MCP configuration. This task only reads data, so your assistant does not need tools that make changes. Find my event \ and show its sales by promoter ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Questions you might have What does a referral reward actually cost me?: Part of the referrer's own ticket price, once they have brought enough friends to reach a tier, and nothing otherwise. A share that produces no ticket costs you nothing, which is the difference from advertising. How do I know a promoter really sold those tickets?: Each promoter has their own link and the sales are attributed to it. The report shows the tickets and the money, so payment follows evidence rather than a claim. Is any of this worth it for a small event?: Referral rewards and tracking links take minutes and cost nothing until they sell something, so they suit a 200-capacity room as well as a festival. Can I still run ads alongside this?: Yes, and you should measure them the same way. Connect your pixels and give each campaign a tracking link, and the two sit in the same report. Where do I see whether my cost per ticket is falling?: The sales reports name what each promotion produced. Compare what each source cost against the tickets beside it, and ask Fai to draw the comparison if you want it as a chart. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [Reward buyers who bring friends to your event](https://www.ticketfairy.com/guides/reward-buyers-for-referrals) - [Track which promotion sells your tickets](https://www.ticketfairy.com/guides/track-which-promotion-sold-your-tickets) - [Win back buyers who left checkout](https://www.ticketfairy.com/guides/recover-abandoned-carts) - [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards) - [Invite promoters to your collective so they can sell tickets for your events](https://www.ticketfairy.com/guides/invite-people-to-your-collective) - [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly) - [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform) - [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/guides/compare-ticketing-platforms) - [How do you answer a custom ticket sales question?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions) - [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools) - [How do you manage accreditation and backstage passes for your event?](https://www.ticketfairy.com/guides/manage-event-accreditation) - [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event) - [How do you set up a payment plan so buyers pay for tickets in instalments?](https://www.ticketfairy.com/guides/let-buyers-pay-for-tickets-in-instalments) - [Can you sell tickets directly from your own website?](https://www.ticketfairy.com/guides/sell-tickets-on-your-own-website) - [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list) - [How can fan club members get presale access?](https://www.ticketfairy.com/guides/give-fan-club-members-presale-access) - [What can you find out about the people who buy your tickets?](https://www.ticketfairy.com/guides/what-you-can-learn-about-your-ticket-buyers) - [How do you run a club guest list on real tickets?](https://www.ticketfairy.com/guides/run-a-guest-list-without-a-spreadsheet) - [Can you hold and spend your ticket money without a separate bank?](https://www.ticketfairy.com/guides/hold-and-spend-your-ticket-money-in-one-place) - [Can you run a festival's marketing and production from one dashboard?](https://www.ticketfairy.com/guides/run-a-festival-from-one-dashboard) - [How do you keep touts and bots off your tickets?](https://www.ticketfairy.com/guides/keep-touts-off-your-tickets) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) ### Tips for selling more tickets Practical advice from organisers who sell out, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)