# Can you sell tickets directly from your own website? | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Can you sell tickets directly from your own website? Solving event ticketing problems # Can you sell tickets directly from your own website? Yes. Add checkout to your event page so buyers can choose tickets, pay by card and receive confirmation without leaving your website. For: Selling tickets from your own website Takes: 6 minutes Yes. Add an embedded checkout to your event page and buyers can choose tickets, pay by card and receive their confirmation without leaving your website. New buyers can check out without creating an account. Returning buyers sign in with a code sent to their email. The checkout also works in browsers opened from social apps that block third-party cookies. Some payment methods open their own payment page and return the buyer to your website afterwards. Events with purchase options that the embedded checkout does not show open the full event page instead, so buyers still get every option you offer. ## How Ticket Fairy handles it - ### Keep card buyers on your website Buyers choose tickets, pay by card and receive confirmation on your event page. Your own website analytics can measure the complete visit. - ### Let new buyers check out as guests New buyers do not need an account. Returning buyers sign in with a code sent to their email without leaving the checkout. - ### Sell through browsers opened from social apps The checkout keeps working when an in-app browser blocks third-party cookies. - ### Match the checkout to your website Create an Event Embed when you want your own colours, approved website addresses, a chosen page after checkout and separate sales reporting for each embed. ## How to set it up - [Copy the checkout snippet](#step-1) - [Add the checkout to your event page](#step-2) - [Open the checkout on your website](#step-3) - [Test the complete checkout](#step-4) - [Set up wallet payments if you offer them](#step-5) - [Test again after changing your website](#step-6) ## What you need before you start - You have an owner or admin role for the brand. - You or your web developer can add a code snippet to your website. 1. ## Copy the checkout snippet Open your event and choose **Embed**. Copy the snippet for the event page where you want to sell tickets. ![Website embed install page with ready-to-paste checkout code](https://www.ticketfairy.com/embeds/posters/marketing-event-embeds--install.png) Website Embeds, Install, with the dashboard-generated snippets ready to copy. 2. ## Add the checkout to your event page Paste the snippet where the checkout should appear. Use the full content width on phones so buyers do not have to scroll inside the checkout. 3. ## Open the checkout on your website Load your event page and open the checkout. Ticket Fairy opens the full event page when the purchase needs pay-what-you-want pricing, bespoke terms, a custom capture form, a custom page, tailored add-on choices, a social or wallet check, or a ticketing partner. This preserves the complete purchase instead of showing a reduced checkout. 4. ## Test the complete checkout Place an order from your live page on a phone and a desktop computer. Check that payment completes, the confirmation arrives and the ticket contains the right details. 5. ## Set up wallet payments if you offer them Wallet payments appear only on websites listed for the Event Embed. Add your exact website address and ask your web developer to serve the verification file. An embed with no site listed sells by card and hides the wallet button. The verification file still belongs on your own web server; the image shows the dashboard setting. ![Website embed security page with allowed website addresses](https://www.ticketfairy.com/embeds/posters/marketing-event-embeds--allowed-sites.png) Website Embeds, Security, where you list the sites that may host the checkout. 6. ## Test again after changing your website Repeat the phone and desktop checkout tests after a redesign or theme change. Check that the checkout still uses the available width and appears where buyers expect it. ## Or have it done for you Fai, the assistant inside your dashboard, can create, view, edit and turn off Event Embeds for a brand, then give you the ready-to-copy snippet. She asks before she creates or changes a widget. ### In your dashboard, with Fai Create an Event Embed for my Main website, bind it to this event, allow my own website to run it, asking me for the address first, and give me the inline checkout snippet before you make any later changes. ## Questions you might have What is the best embedded ticket checkout?: Choose one that keeps card buyers on your website, lets new buyers check out without an account, works in browsers opened from social apps and preserves every purchase option when the full event page is needed. Does a buyer have to create an account?: No. New buyers check out without an account. Returning buyers sign in with a code sent to their email without leaving the checkout. Do buyers ever leave my page?: Card and wallet payments stay on your website. Some pay-later and bank-transfer methods open their own payment page and return the buyer to your website afterwards. Will it work if the browser blocks cookies?: Yes. The checkout works in browsers opened from social apps even when they block third-party cookies. Can every event be embedded?: Most can. Ticket Fairy opens the full event page for pay-what-you-want pricing, bespoke terms, custom capture forms or pages, tailored add-ons, social or wallet checks, and events with another ticketing partner. Buyers can then use every purchase option available for that event. Why is the wallet button missing?: Wallet payments need a widget that lists which sites may run it, and a verification file served from your domain. Until both are in place the embed sells by card and hides the button. Do I still get an event page?: Yes. The embed is in addition to it, so you can sell from both and send links to either. ## Where to go from here - [What else you can do with Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [What should you compare when choosing a ticketing platform?](https://www.ticketfairy.com/guides/compare-ticketing-platforms) - [Schedule when your event goes live](https://www.ticketfairy.com/guides/schedule-when-your-event-goes-live) - [See how visitors find your event page](https://www.ticketfairy.com/guides/see-how-visitors-find-your-event-page) - [How do you keep a high-demand on-sale running smoothly?](https://www.ticketfairy.com/guides/keep-a-high-demand-on-sale-running-smoothly) - [How do you manage many events without repeating the same work?](https://www.ticketfairy.com/guides/run-many-events-on-one-platform) - [How do you answer a custom ticket sales question?](https://www.ticketfairy.com/guides/answer-custom-ticket-sales-questions) - [What is social ticketing, and how do referral rewards work?](https://www.ticketfairy.com/guides/social-ticketing-and-referral-rewards) - [What marketing tools should a ticketing platform give you?](https://www.ticketfairy.com/guides/ticketing-platform-marketing-tools) - [How do you manage backstage access passes for an event?](https://www.ticketfairy.com/guides/manage-backstage-access-passes) - [How do you manage event accreditation with your tickets?](https://www.ticketfairy.com/guides/manage-event-accreditation) - [How do you manage tickets for a multi-day event?](https://www.ticketfairy.com/guides/manage-tickets-for-a-multi-day-event) - [How do you let buyers pay for tickets in instalments?](https://www.ticketfairy.com/guides/let-buyers-pay-for-tickets-in-instalments) - [Can ticket buyers join your email list automatically?](https://www.ticketfairy.com/guides/add-ticket-buyers-to-your-email-list) - [How can fan club members get presale access?](https://www.ticketfairy.com/guides/give-fan-club-members-presale-access) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)