Advertising your event
Track ticket sales with your ChatGPT pixel
Add your ChatGPT pixel once at brand level to see which campaigns led to ticket sales.
- For
- Running ChatGPT ads for an event
- Takes
- 5 minutes
Before you start
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have the complete ChatGPT tracking snippet. If you only have the pixel ID, ask Fai to add it instead.
-
Copy your ChatGPT pixel code
Open the pixel in your ChatGPT ads account and copy its complete base code, not only the ID.
Note: The complete snippet lets Ticket Fairy identify ChatGPT and import the correct pixel ID.
-
Import it in your brand settings
Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full ChatGPT snippet, check that the dialog detects ChatGPT and the right ID, then select Import Pixel.
Brand settings, Integrations, Import Tracking Pixel. -
Check it appears under ChatGPT
Open the ChatGPT tab. It shows the imported ID and the events Ticket Fairy reports to ChatGPT.
Note: You can import more than one. If you advertise the same event from two ChatGPT accounts, you can import both pixels.
Brand settings, Integrations, Tracking pixels. -
Confirm ChatGPT receives a sale
Buy a ticket on your own event, or use a test order. The purchase event then appears in ChatGPT.
Note: Tracking is working when ChatGPT shows the purchase with the completed order value.
Or have it done for you
Fai can add this pixel after asking you to approve the change. You still need the pixel ID from ChatGPT. You can also add it in the dashboard.
In your dashboard, with Fai
Add a ChatGPT tracking pixel to this brand with ID <your ChatGPT pixel ID>
Questions you might have
- How do I add a ChatGPT pixel to my event page?
- Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full ChatGPT snippet, check that the dialog detects ChatGPT and the right ID, then select Import Pixel. The ChatGPT pixel then runs on every event page under this brand and through checkout. You only need to set it up once for the brand.
- Which ChatGPT events does Ticket Fairy send?
- Your ChatGPT tag runs oaiq('measure', 'contents_viewed', ...) when it loads. Ticket Fairy sends contents_viewed when a visitor opens your event page, checkout_started when they start checkout, and order_created when the sale completes. The order_created event includes the order value and currency, so ChatGPT can report the value of each ticket sale.
- Can I enter only the pixel ID?
- Use the complete snippet in Import Tracking Pixel so Ticket Fairy can recognise the network and extract the ID. If you only have the ID, ask Fai to add it and approve the change.
- Will my ChatGPT pixel record sales if buyers check out on my own website?
- Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so ChatGPT records a sale on your own site the same way.
Related guides
Do this on your own event
Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.