Advertising your event
Track ticket sales with your Google Ads pixel
Import your Google Ads pixel once so Google Ads can link campaign activity to your ticket sales.
- For
- Running campaigns in Google Ads
- Takes
- 5 minutes
What you need before you start
- You're an owner, an admin or on the marketing team for this brand. If you can't open Integrations, ask an owner or an admin to do this part or to give you access.
- You have the complete Google Ads tracking snippet.
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Copy your Google Ads pixel code
In Google Ads, open the conversion action for a completed ticket sale. Copy both the Google tag and its event snippet, including the send_to value that starts with AW-, and paste them together.
The event snippet identifies the purchase conversion action. A base Google tag on its own can measure visits but cannot assign a ticket sale to that action.
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Import it in your brand settings
Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select Import Pixel.
Brand settings, Integrations, Import Tracking Pixel. -
Check it appears under Google Ads
Open the Google Ads tab. It shows the imported ID and the tracking calls Ticket Fairy sends.
You can import more than one, so an agency running two Google Ads accounts against the same event can add both.
Brand settings, Integrations, Tracking pixels. -
Check a sale reports back
Buy a ticket on your own event, or use a test order. Look for the purchase event in Google Ads.
If it arrives with the order value on it, the pixel is wired correctly and that reported conversion carries the same value as the completed order.
Or have it done for you
Fai can add this pixel after asking you to approve the change when you give it the complete snippet from Google Ads. You can also add it in the dashboard.
In your dashboard, with Fai
Add a Google Ads tracking pixel to this brand using this complete snippet: <paste the snippet>
Questions you might have
- How do I add a Google Ads pixel to my event page?
- Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select Import Pixel. The Google Ads pixel then runs on every event page under that brand and through checkout, so you set it up once rather than per event.
- Which Google Ads events does Ticket Fairy fire?
- Your Google tag runs gtag('config', 'AW-ID') when it loads. Ticket Fairy sends ViewContent with view_item when someone opens your event, InitiateCheckout with begin_checkout when they start buying, and Purchase when the sale completes. The conversion action receives the order value, currency and transaction ID, while the companion Google Analytics purchase includes the ticket items.
- Can I enter only the pixel ID?
- Use the complete snippet. It keeps the provider settings the ID alone does not carry, such as the conversion action or region, so Ticket Fairy can send each sale to the right destination.
- Will my Google Ads pixel fire if buyers check out on my own website?
- Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Google Ads records a sale on your own site the same way.
Where to go from here
Do this on your own event
Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call.