--- title: "Track ticket sales with your Google Ads pixel | Ticket Fairy Guides" description: "Add your Google Ads pixel once for your brand, and see which campaigns sold tickets." canonical: "https://www.ticketfairy.com/guides/set-up-a-google-ads-pixel" --- 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Track ticket sales with your Google Ads pixel Advertising your event # Track ticket sales with your Google Ads pixel A promoter buying Google Ads for an event can see the clicks without seeing the ticket sales. One Google Ads pixel added for the brand changes that, and Google Ads records view\_item when a visitor opens the event page, begin\_checkout when they start buying and conversion when the sale completes, for every event under that brand. Add your Google Ads pixel once for your brand, and see which campaigns sold tickets. For: Running campaigns in Google Ads Takes: 5 minutes - [Copy your Google Ads pixel code](#step-1) - [Import it in your brand settings](#step-2) - [Check it appears under Google Ads](#step-3) - [Confirm Google Ads receives a sale](#step-4) ## Before you start - You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access. - You have the complete Google Ads tracking snippet. 1. ## Copy your Google Ads pixel code In Google Ads, open the conversion action for a completed ticket sale. Copy both the Google tag and its event snippet, including the send\_to value that starts with AW-, and paste them together. **Note:** The event snippet identifies the purchase conversion action. A base Google tag on its own can measure visits but cannot assign a ticket sale to that action. 2. ## Import it in your brand settings Open **Network Conversion Tracking Pixels** and select **Import Tracking Pixel**. Under **Paste complete pixel code**, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select **Import Pixel**. ![The Import Tracking Pixel dialog in Ticket Fairy after it detects Google Ads and its pixel ID](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import-google-ads.png) Brand settings, Integrations, Import Tracking Pixel. 3. ## Check it appears under Google Ads Open the **Google Ads** tab. It shows the imported ID and the events Ticket Fairy reports to Google Ads. **Note:** You can import more than one. If you advertise the same event from two Google Ads accounts, you can import both pixels. ![The Google Ads tab of Network Conversion Tracking Pixels in Ticket Fairy, showing the pixel ID and the events Ticket Fairy reports to Google Ads](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-google-ads.png) Brand settings, Integrations, Tracking pixels. 4. ## Confirm Google Ads receives a sale Buy a ticket on your own event, or use a test order. The purchase event then appears in Google Ads. **Note:** Tracking is working when Google Ads shows the purchase with the completed order value. ## Try these steps on your own event Create a free account, build your event and follow the steps above in your own dashboard. It takes a few minutes and you do not need to book a sales call. Your email address [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Or have it done for you Give Fai the complete snippet from Google Ads, and she can add the pixel after asking you to approve the change. You can also add it in the dashboard. ### In your dashboard, with Fai Add a Google Ads tracking pixel to this brand using this complete snippet: \ ## Let Fai do it for you Fai works inside your Ticket Fairy dashboard. Create your account, open Fai and paste the prompt above. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) No setup fees. No required monthly ticketing fee. No credit card required. ## Questions you might have How do I add a Google Ads pixel to my event page?: Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select Import Pixel. The Google Ads pixel then runs on every event page under this brand and through checkout. You only need to set it up once for the brand. Which Google Ads events does Ticket Fairy send?: Your Google tag runs gtag('config', 'AW-ID') when it loads. Ticket Fairy sends ViewContent with view\_item when a visitor opens your event, InitiateCheckout with begin\_checkout when they start buying, and Purchase when the sale completes. The conversion action receives the order value, currency and transaction ID, while the companion Google Analytics purchase includes the ticket items. Can I enter only the pixel ID?: Use the complete snippet. It includes settings that are missing from the ID alone, such as the conversion action or region. Ticket Fairy uses those settings to report each sale correctly. Will my Google Ads pixel record sales if buyers check out on my own website?: Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Google Ads records a sale on your own site the same way. ## Still have a question? Book a demo and we will answer it on a call, on your kind of event. Or create your account and see it for yourself. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## Related guides - [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) - [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) - [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/guides/set-up-a-pinterest-pixel) - [See which ads sold tickets](https://www.ticketfairy.com/guides/see-which-ads-sold-tickets) - [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/guides/set-up-a-meta-pixel) - [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/guides/set-up-a-google-analytics-pixel) - [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/guides/set-up-a-tiktok-pixel) - [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/guides/set-up-a-snapchat-pixel) - [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/guides/set-up-a-reddit-pixel) - [Track ticket sales with your Spotify pixel](https://www.ticketfairy.com/guides/set-up-a-spotify-pixel) - [Track ticket sales with your X pixel](https://www.ticketfairy.com/guides/set-up-an-x-twitter-pixel) - [Track ticket sales with your LinkedIn pixel](https://www.ticketfairy.com/guides/set-up-a-linkedin-pixel) - [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/guides/set-up-a-microsoft-bing-pixel) - [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/guides/set-up-an-amazon-dsp-pixel) - [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/guides/set-up-a-chatgpt-pixel) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) ## Sell tickets with Ticket Fairy Everything in these guides is in your dashboard from the day you sign up. - Set up your event in minutes - Free events are free - Fai, your co-pilot, is built in [Create a free account](https://manage.ticketfairy.com/welcome) No setup fees. No required monthly ticketing fee. No credit card required. ## See it on a call Book a demo and we will show you how Ticket Fairy handles your kind of event. [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) [More ways to use Ticket Fairy](https://www.ticketfairy.com/features/advertising-and-tracking) ### Tips for selling more tickets Practical advice from working organizers, and every new guide as it is published. We respect your privacy. Unsubscribe anytime. --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)