# Track ticket sales with your Google Ads pixel | Ticket Fairy Guides 1. [Ticket Fairy](https://www.ticketfairy.com/) 2. [Guides](https://www.ticketfairy.com/guides) 3. Track ticket sales with your Google Ads pixel Advertising your event # Track ticket sales with your Google Ads pixel Import your Google Ads pixel once so Google Ads can link campaign activity to your ticket sales. For: Running campaigns in Google Ads Takes: 5 minutes - [Copy your Google Ads pixel code](#step-1) - [Import it in your brand settings](#step-2) - [Check it appears under Google Ads](#step-3) - [Check a sale reports back](#step-4) ## What you need before you start - You're an owner, an admin or on the marketing team for this brand. If you can't open **Integrations**, ask an owner or an admin to do this part or to give you access. - You have the complete Google Ads tracking snippet. 1. ## Copy your Google Ads pixel code In Google Ads, open the conversion action for a completed ticket sale. Copy both the Google tag and its event snippet, including the send\_to value that starts with AW-, and paste them together. The event snippet identifies the purchase conversion action. A base Google tag on its own can measure visits but cannot assign a ticket sale to that action. 2. ## Import it in your brand settings Open **Network Conversion Tracking Pixels** and select **Import Tracking Pixel**. Under **Paste complete pixel code**, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select **Import Pixel**. ![The Import Tracking Pixel dialog in Ticket Fairy after it detects Google Ads and its pixel ID](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-import-google-ads.png) Brand settings, Integrations, Import Tracking Pixel. 3. ## Check it appears under Google Ads Open the **Google Ads** tab. It shows the imported ID and the tracking calls Ticket Fairy sends. You can import more than one, so an agency running two Google Ads accounts against the same event can add both. ![The Google Ads tab of Network Conversion Tracking Pixels in Ticket Fairy, showing the pixel ID and the tracking calls it fires](https://www.ticketfairy.com/embeds/posters/marketing-integrations--network-pixels-google-ads.png) Brand settings, Integrations, Tracking pixels. 4. ## Check a sale reports back Buy a ticket on your own event, or use a test order. Look for the purchase event in Google Ads. If it arrives with the order value on it, the pixel is wired correctly and that reported conversion carries the same value as the completed order. ## Or have it done for you Fai can add this pixel after asking you to approve the change when you give it the complete snippet from Google Ads. You can also add it in the dashboard. ### In your dashboard, with Fai Add a Google Ads tracking pixel to this brand using this complete snippet: \ ## Questions you might have How do I add a Google Ads pixel to my event page?: Open Network Conversion Tracking Pixels and select Import Tracking Pixel. Under Paste complete pixel code, paste the full Google Ads snippet, check that the dialog detects Google Ads and the right ID, then select Import Pixel. The Google Ads pixel then runs on every event page under that brand and through checkout, so you set it up once rather than per event. Which Google Ads events does Ticket Fairy fire?: Your Google tag runs gtag('config', 'AW-ID') when it loads. Ticket Fairy sends ViewContent with view\_item when someone opens your event, InitiateCheckout with begin\_checkout when they start buying, and Purchase when the sale completes. The conversion action receives the order value, currency and transaction ID, while the companion Google Analytics purchase includes the ticket items. Can I enter only the pixel ID?: Use the complete snippet. It keeps the provider settings the ID alone does not carry, such as the conversion action or region, so Ticket Fairy can send each sale to the right destination. Will my Google Ads pixel fire if buyers check out on my own website?: Yes. The embedded checkout sends the same events at the same points as the hosted checkout, so Google Ads records a sale on your own site the same way. ## Where to go from here - [What else you can do with Ticket Fairy](https://www.ticketfairy.com/event-ticketing/features) - [Connect advertising pixels to your ticket sales](https://www.ticketfairy.com/guides/connect-meta-and-network-pixels) - [Track ticket sales with your Pinterest pixel](https://www.ticketfairy.com/guides/set-up-a-pinterest-pixel) - [Set up a Meta pixel to track your ticket sales](https://www.ticketfairy.com/guides/set-up-a-meta-pixel) - [Measure ticket sales with Google Analytics](https://www.ticketfairy.com/guides/set-up-a-google-analytics-pixel) - [Track ticket sales with your TikTok pixel](https://www.ticketfairy.com/guides/set-up-a-tiktok-pixel) - [Track ticket sales with your Snapchat pixel](https://www.ticketfairy.com/guides/set-up-a-snapchat-pixel) - [Track ticket sales with your Reddit pixel](https://www.ticketfairy.com/guides/set-up-a-reddit-pixel) - [Track ticket sales with your Spotify pixel](https://www.ticketfairy.com/guides/set-up-a-spotify-pixel) - [Track ticket sales with your X pixel](https://www.ticketfairy.com/guides/set-up-an-x-twitter-pixel) - [Track ticket sales with your LinkedIn pixel](https://www.ticketfairy.com/guides/set-up-a-linkedin-pixel) - [Track ticket sales with your Microsoft Bing pixel](https://www.ticketfairy.com/guides/set-up-a-microsoft-bing-pixel) - [Track ticket sales with your Amazon DSP pixel](https://www.ticketfairy.com/guides/set-up-an-amazon-dsp-pixel) - [Track ticket sales with your ChatGPT pixel](https://www.ticketfairy.com/guides/set-up-a-chatgpt-pixel) - [Every Ticket Fairy guide](https://www.ticketfairy.com/guides) ## Do this on your own event Create your account, build your event and follow the steps in your own dashboard. You do not need to book a sales call. [Create a free account](https://manage.ticketfairy.com/welcome) [Book a demo](https://www.ticketfairy.com/event-ticketing/book-a-demo) --- This page is on Ticket Fairy, a ticketing, marketing and operations platform for live events and the venues that host them: festivals, club nights, concerts, conferences and tours, and night clubs, beach clubs and concert venues. It grows revenue with fan rewards that turn an audience into a sales channel, and runs the money side with payments and payouts, Vault business banking, and working capital advanced against ticket sales. [How Ticket Fairy ticketing works](https://www.ticketfairy.com/event-ticketing) ยท [Ticket Fairy for AI assistants](https://www.ticketfairy.com/llms.txt)